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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal Publicuho Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Insan Pengabdian Indonesia Musyawarah: Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies
Ety Dwi Susanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Kepuasan Pelanggan pada Eiger Adventure Flagship Store Merr Surabaya: Studi pada Eiger Adventure Flagship Store Merr Surabaya Laurentina Kurniasari; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2989

Abstract

This research aims to determine and analyze the influence of store atmosphere on customer satisfaction at the Eiger Adventure Flagship Store Merr Surabaya. The method used is a quantitative research method which has a positivist philosophy, used in research on certain populations or samples, sampling techniques are generally carried out randomly, data collection uses research instruments, quantitative or statistical data analysis aims to test predetermined hypotheses. With the results of this research, there is high customer satisfaction with Eiger Adventure Flagship products at the Merr Surabaya Store for Eiger product users because of the Store Atmosphere and Product Quality which makes consumers feel satisfied with Eiger products. So it is hoped that in the future Eiger will be able to maintain and continue to improve product quality so that consumers do not feel disappointed with Eiger products and also the Eiger store will still be able to maintain and also renew the store atmosphere that has been implemented now because from the results of this research almost all respondents like the atmosphere of the Eiger store. Because with quality products and a pleasant store atmosphere, it will create customer satisfaction with a feeling of satisfaction felt by customers, so customers will become loyal to the Eiger brand.
Pengaruh Influencer Marketing dan Kualitas Produk Terhadap Brand Awareness Produk Scarlett Whitening: Studi Kasus pada Pengikut Akun Scarlett Whitening di Aplikasi Tiktok Talenta Aulia Moekti; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2992

Abstract

This research aims to determine and analyze the influence of influencer marketing and product quality simultaneously on brand awareness of Scarlett Whitening products among followers of the Scarlet Whitening account on the TikTok application. In this research, the type used is quantitative research. This quantitative object emphasizes the analysis of data in the form of numerical or numbers processed using statistical methods to determine the influence of one variable on other variables. With the results of this research which shows how brand awareness of Scarlett Whitening products has increased among followers of the Scarlett Whitening account on the TikTok application (2023) due to the influence of many influencers who provide content that is interesting, good, unique and in line with the values ​​provided by the brand, consumers will more interested in reviewing it and even sharing it so that the reach given will be wider, thus influencing brand awareness of Scarlett Whitening. Of course, brand awareness itself has the aim of making the brand a leading product or top of mind product so that it will be easily recognized by consumers and increase sales of Scarlett Whitening.
Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty Produk Hand & Body Lotion Citra (Studi Pada Followers Akun Shopee Unilever Beauty Shop) Laila Romadhoni Ayu Fitria; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3049

Abstract

This research aims to determine and analyze the influence of brand image and brand trust on brand loyalty of Citra hand & body lotion products (Study on followers of the Unilever Beauty Shop shopee account). This research uses a quantitative type of research. Variable measurement in this research uses a Likert scale. The population in this study are followers of the Unilever Beauty Shop Shopee account. The sample taken in this research was 100 people using purposive sampling technique. Data collection in this research used a questionnaire. This research uses SPSS for Windows version 29. The results of the research show that Brand Image and Brand Trust have a significant effect on Brand Loyalty, Brand Image has a significant effect on Brand Loyalty and Brand Trust has a significant effect on Brand Loyalty.
Pengaruh Kompensasi dan Lingkungan Kerja Terhadap Loyalitas Karyawan: Studi Kasus Pada Karyawan CV. Duta Jaya Makmur Oggi Defa Adetya; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4010

Abstract

This study aims to determine the effect of compensation and work environment on employee loyalty (case study on employees of CV. Duta Jaya Makmur). The method used in this study is quantitative with an associative approach. The population in this study was 40 people who were employees of CV. Duta Jaya Makmur. The sampling technique used the saturated sample method with all members of the population totaling 40 respondents being used as samples. The sampling technique is non-probability sampling. The data source used in the study is the primary data source obtained from employee respondents of CV. Duta Jaya Makmur, who were selected as objects and samples in the study. Data collection was carried out directly or face to face by giving questionnaires to each respondent. Data analysis used multiple linear regression analysis. The results of the hypothesis study showed that compensation and work environment simultaneously had a positive and significant effect on employee loyalty. Compensation partially had a positive and significant effect on employee loyalty. Likewise, the work environment partially had a positive and significant effect on employee loyalty.
Optimalisasi Branding Dan Re-Branding Produk UMKM Di Kelurahan Rungkut Tengah, Kecamatan Gunung Anyar, Kota Surabaya Sheila Sabina Adelia Rizka; Ety Dwi Susanti
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.43

Abstract

Digitizing MSMEs is a program that is a solution for the government to improve the performance of MSMEs in the midst of intense business competition in the digital era. One example of digitizing MSMEs is the use of social media. The use of social media as a tool in a product marketing strategy needs to have a good brand image for consumers. Forming a good brand image can be done with a branding or re-branding strategy. Rungkut Tengah Village, Gunung Anyar District, Surabaya City is a place for MBKM KKN-T students to do their service to help MSME players in Rungkut Tengah Village who have problems in developing their businesses. Therefore, the purpose of this community service activity is to form a strategy to increase sales of MSME products through branding or re-branding strategies. The type of method used is qualitative by collecting data through observation, interviews and discussions with MSME actors. The result of this community service activity is that the development of MSMEs through product branding and re-branding strategies is going well.
ANALISIS KEPUASAN PELANGGAN PASANG BARU RUMAH TERHADAP KUALITAS PELAYANAN PDAM SURYA SEMBADA KOTA SURABAYA Rara Tatum Sakilla Pasha M.; Ety Dwi Susanti
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v2i2.589

Abstract

Perusahaan Daerah Air Minum (PDAM) Surya Sembada Kota Surabaya selalu mengupayakan pelayanan terbaik kepada pelanggannya. Dalam memberikan pelayanan yang baik, PDAM telah menetapkan standar yang didukung dengan sarana dan prasarana yang ada sehingga kepuasan pelanggan dapat terpenuhi. Namun dalam prosesnya masih ditemukan pelanggan yang mengeluhkan mengenai kualitas pelayanan yang diberikan. Ketika permintaan air bersih meningkat, kualitas layanan belum sebanding dengan banyaknya permintaan masyarakat, bahkan pelanggan yang sudah terpenuhi permintaannya dalam pemakaiannya masih kurang optimal. Tujuan penelitian ini yaitu untuk menganalisis pelanggan pasang baru rumah (PSB-SR) terhadap kualitas pelayanan PDAM Surya Sembada Kota Surabaya. Penelitian ini menggunakan metode kualitatif, dan data dikumpulkan langsung dari wawancara dengan pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan di PDAM Surya Sembada Kota Surabaya sudah cukup baik mengingat banyaknya permintaan untuk pasang baru sambungan rumah di PDAM Surya Sembada Kota Surabaya.
Analisis Penerapan Segmenting, Targeting, dan Positioning dalam Kesuksesan Usaha pada Bisnis Franchise Pocong Pancong Mumtaza Rifda Maulidiyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2151

Abstract

One major factor that contributes to a business enterprise's success is often the result of really poor market performance. Due to this persaingan, every business owner must take action to strengthen the business that is currently being conducted by implementing a few strategies such as segmentation, targeting, and positioning. These strategies were implemented by the Pocong Pancong franchise, and as of right now, they can be applied to most types of business persaingan. The purpose of this study is to analyze the Segmenting, Targetting, and Positioning that have been carried out by the Pocong Pancong franchise using a deskriptif qualitative research method with data collection by observation, interviews, and documentation. The types and summaries of data that are used combine primary and secondary data, resulting in a profit margin in this business that focuses on behavioral segmentation.The objective that is being pursued is to use product specialization as a means of product development and market segmentation as a means of product development strategy. When positioning products, Pocong Pancong franchises do so based on price and quality, where products with higher quality than their category competitors are offered at a higher price. Due to this, the strategies of segmentation, targeting, and positioning that the Pocong Pancong franchise has implemented in order to achieve the necessary success can be emphasized.
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Pembelian Ulang Produk Hanasui Mattedorable Lip Cream (Boba Edition) Nahdila Trisna Dwi Saryono; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.2282

Abstract

The purpose of this research is to determine the influence of Customer Experience, Customer Satisfaction, and the influence of Customer Experience and Customer Satisfaction simultaneously on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products. The method used in this research is explanatory research with a quantitative approach. With the results, Customer Experience partially has a positive and significant effect on repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, Customer Satisfaction partially has a positive and significant effect on Repurchases of Hanasui Mattedorable Lip Cream (Boba Edition) products, and Customer Experience, and Customer Satisfaction simultaneously influence repeat purchases of Hanasui Mattedorable Lip Cream (Boba Edition) products.
Co-Authors Alan Nathanael K Ayu Dyah Amelia Azril Fikri Hawari Bagus Rachmatri Landaru Ema Oktavia Rahmawati Erlinda Dwi Prastiwi Gayuh Kurnia Wahidah Laila Romadhoni Ayu Fitria Laurentina Kurniasari Mumtaza Rifda Maulidiyah Nahdila Trisna Dwi Saryono Oggi Defa Adetya Rara Tatum Sakilla Pasha M. Sheila Sabina Adelia Rizka Talenta Aulia Moekti Yuanita Soewarno