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Apri Budianto
Management Program of Economic Faculty of Galuh University
Economics, Econometrics & Finance

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PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN PELANGGAN: LINGKUNGAN INTERNAL INDIVIDU Apri Budianto
Journal of Management Review 2019: Jurnal Management Review (Special Issue - Ekonomi Kebijakan 1)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.264 KB) | DOI: 10.25157/mr.v3i3.2867

Abstract

Lingkungan Internal Individu terhadap Proses Pengambilan Keputusan Pembelian Pelanggan, untuk memperoleh bukti-bukti empirik dan menemukan kejelasan fenomena serta kesimpulan tentang pengaruh variabel tersebut di atas, terhadap Proses pengambilan keputusan pembelian pelanggan. Artikel ini diharapkan dapat memberikan sumbangan bagi pengembangan ilmu Manajemen Pemasaran khususnya; lingkungan internal individu, dan proses pengambilan keputusan pemebelian pelanggan. Artikel ini dalam Penelitiannya menggunakan metode descriptive survey dan explanatory survey terhadap pelanggan Minimarket melalui teknik simple random sampling secara proporsional. Adapun metode analisisnya adalah structural equation model (SEM). Hasil analisis dan penelitian, diperoleh beberapa kesimpulan bahwa lingkungan internal individu berdasarkan persepsi pelanggan minimarket berada pada kategori menjadi pertimbangan dalam pengambilan keputusan. Selanjutnya proses yang dilalui untuk mengambil keputusan untuk menggunakan minimarket sebagai tempat berbelanja berdasarkan persepsi pelangan minimarket berada pada kategori kuat. Pada sisi lingkungan internal individu berpengaruh positif dan signifikan terhadap proses pengambilan keputusan pembelian pelanggan secara parsial. Besarnya pengaruh secara parsial sebesar 28,52%, sehingga H0 ditolak artinya terdapat pengaruh lingkungan internal individu terhadap proses pengambilan keputusan pembelian pelanggan karena thitung > tkritis.
Customer Loyalty: Quality of Service Apri Budianto
Journal of Management Review Vol 3, No 1 (2019): Journal of Management Review
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.264 KB) | DOI: 10.25157/jmr.v3i1.1808

Abstract

This article focuses on the influence of service quality on customer loyalty to modern market customers. This article is motivated by the increasing number of modern market customers caused by the quality of service that affects the increasing loyalty of customers. The formulation of the problem in this article is how the quality of service influence on customer loyalty. The working hypothesis in this article is: "Service Quality positively affects customer loyalty".The method employed in making this article was done to get a picture of the effect of service quality on customer loyalty to modern market customers. Data were collected through data collection techniques in the field using explanatory survey method. Customer loyalty is influenced by the service quality of 38.30%. This means that customer loyalty is only affected a small portion of service Quality of 38.30%. Thus tcount> ttable was 3.421> 1.667. Then the null hypothesis (Ho) is rejected. This means that service quality has a positive effect on customer loyalty.Service Quality positively affects customer loyalty, meaning the better the quality of service provided the more loyal customers.
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