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All Journal DEVOSI CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
M Ikhwan Rahmanto
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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PEMANFAATAN JERAMI PADI DALAM RANGKA BUDIDAYA PADI SAWAH BERBASIS ORGANIK DESA KARYASARI KECAMATAN RENGAS DENGKLOK KABUPATEN KARAWANG Danapriatna, Nana; Kamilah, Ahya; -, Ismarani; Rahmanto, M Ikhwan; Najmulmunir, Nandang; Lutfiadi, Ridwan; Risti, Eka; Widia Putri, Tiu Ilia
DEVOSI Vol 1 No 2 (2020): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v1i2.2501

Abstract

One of the reasons for the decline in rice production in Indonesia is that most of the paddy fields are already degraded, which is characterized by, among other things, low organic matter content. straw produced in rice cultivation is 7 tonnes / ha. However, the components of rice straw are mainly cellulose, hemicellulose, lignin, and small amounts of protein which make the C / N value high. The methods used in this activity are in the form of counseling, demonstration plots / pilots of making rice straw compost, guidance and counseling, field applications or planting rice using compost, monitoring and field evaluation. The results of the community service that has been carried out in Karyasari Village, Rengas Dengklok District, Karawang Regency were carried out by 10 members and this research was carried out well and by monitoring to see how successful compost from agricultural waste was.
STRATEGI PEMASARAN KUE DI “TOKO KUE SUVENIR” PONDOK KELAPA JAKARTA TIMUR: MARKETING STRATEGYCAKE AT THE “SUVENIR CAKE SHOP” KELAPA POINT, EAST JAKARTA CITY Lutfiadi, Ridwan; Rahmanto, M Ikhwan; Dwihatmojogeni, Cesarjati
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5883

Abstract

The study aims to identify internal and external environment, to know the position of the firm, and to determine priority with alternative marketing strategy. The analytical method used is IFE and EFE matrices, IE matrices, SWOT matrices and QSPM matrices. The results based on IFE matrices has a greatest strength is strategic store location and the worst weakness is less adequate parking space. In EFE matrices,the greatest opportunity is many requests for the cake and the worst threat is facilities at the other shop are better. Then, IFE matrices and EFE matrices combined in IE matrices show that the Suvenir Cake store is at sel V. At this position, the right strategy is strategy of keeping and maintaining. The preparation of alternative strategy is used SWOT matrices. Based on QSPM analysis there are three strategy with highest score. the main strategy that can be executed first is maintain and improve quality and service, improve good business governance, cooperate with suppliers and purchase equipment to increase customer satisfaction.
STRATEGI PEMASARAN KUE DI “TOKO KUE SUVENIR” PONDOK KELAPA JAKARTA TIMUR: MARKETING STRATEGYCAKE AT THE “SUVENIR CAKE SHOP” KELAPA POINT, EAST JAKARTA CITY Lutfiadi, Ridwan; Rahmanto, M Ikhwan; Dwihatmojogeni, Cesarjati
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5883

Abstract

The study aims to identify internal and external environment, to know the position of the firm, and to determine priority with alternative marketing strategy. The analytical method used is IFE and EFE matrices, IE matrices, SWOT matrices and QSPM matrices. The results based on IFE matrices has a greatest strength is strategic store location and the worst weakness is less adequate parking space. In EFE matrices,the greatest opportunity is many requests for the cake and the worst threat is facilities at the other shop are better. Then, IFE matrices and EFE matrices combined in IE matrices show that the Suvenir Cake store is at sel V. At this position, the right strategy is strategy of keeping and maintaining. The preparation of alternative strategy is used SWOT matrices. Based on QSPM analysis there are three strategy with highest score. the main strategy that can be executed first is maintain and improve quality and service, improve good business governance, cooperate with suppliers and purchase equipment to increase customer satisfaction.
Co-Authors -, Ismarani Ahya Kamilah Dwihatmojogeni, Cesarjati Nana Danapriatna Nandang Najmulmunir Ridwan Lutfiadi Risti, Eka Widia Putri, Tiu Ilia