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PEMANFAATAN JERAMI PADI DALAM RANGKA BUDIDAYA PADI SAWAH BERBASIS ORGANIK DESA KARYASARI KECAMATAN RENGAS DENGKLOK KABUPATEN KARAWANG Danapriatna, Nana; Kamilah, Ahya; -, Ismarani; Rahmanto, M Ikhwan; Najmulmunir, Nandang; Lutfiadi, Ridwan; Risti, Eka; Widia Putri, Tiu Ilia
DEVOSI Vol 1 No 2 (2020): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v1i2.2501

One of the reasons for the decline in rice production in Indonesia is that most of the paddy fields are already degraded, which is characterized by, among other things, low organic matter content. straw produced in rice cultivation is 7 tonnes / ha. However, the components of rice straw are mainly cellulose, hemicellulose, lignin, and small amounts of protein which make the C / N value high. The methods used in this activity are in the form of counseling, demonstration plots / pilots of making rice straw compost, guidance and counseling, field applications or planting rice using compost, monitoring and field evaluation. The results of the community service that has been carried out in Karyasari Village, Rengas Dengklok District, Karawang Regency were carried out by 10 members and this research was carried out well and by monitoring to see how successful compost from agricultural waste was.

ADVERTISING DAN PROMOSI PENJUALAN PRODUK AGRIBISNIS Ahya Kamilah
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 6 No 2 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Advertising is one of the important main promotion tools that can influence the efficacy of selling work progress. Therefore good advertising will make female worker in face to face selling easier. Selling promotion is a kind of communicationform and influenced the progress buying behavior in agribisnis product of the potential consumer so the purpose is to explain consumer about the benefit and value from the agribisnis product.

ADVERTISING DAN PROMOSI PENJUALAN PRODUK AGRIBISNIS Ahya Kamilah
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 6 No 2 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Advertising is one of the important main promotion tools that can influence the efficacy of selling work progress. Therefore good advertising will make female worker in face to face selling easier. Selling promotion is a kind of communicationform and influenced the progress buying behavior in agribisnis product of the potential consumer so the purpose is to explain consumer about the benefit and value from the agribisnis product.

PENGARUH BAURAN PEMASARAN RUMAH MAKAN PONDOK GABUS LUKMAN BEKASI TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN Danapriatna, Nana; Khoirul Fikri, Dede; Kamilah, Ahya; Putra, Purnama; Khoiriyah, Ummi
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.63-76

The restaurant and eatery industry has become one of the fastest growing sectors throughout the world, including in Indonesia. One of the restaurants that plays an important role in the food industry in Bekasi City is the Pondok Gabus Lukman Restaurant. However, in facing increasingly fierce competition, Pondok Gabus Lukman restaurant needs to continue to innovate in marketing strategies to maintain and increase market share and build loyalty through strong consumer satisfaction. The purpose of this study was to find out how the characteristics of customer satisfaction and loyalty influence the marketing mix at the Pondok Gabus Lukman restaurant. The method used in this study is a quantitative method with sampling carried out in this study is convenience sampling, namely the presence of screening in advance, namely consumers who visit more than once. The analysis methods used are structural equation models, customer satisfaction index, and customer loyalty index. The results showed that the dimensions of the marketing mix (product, price and place) had a significant effect on customer satisfaction and loyalty, while the dimensions of the marketing mix (promotion, process, people/actors and physical evidence) had no significant effect on customer satisfaction and loyalty. The level of customer satisfaction at Pondok Gabus Lukman Restaurant is in the satisfied category with a value of 76.86%, and the level of consumer loyalty is in the very loyal category with a value of 88.43%. This shows that the influence of the marketing mix of Pondok Gabus Lukman Restaurant has a good influence on loyalty through customer satisfaction.

AKUAPONIK DALAM MENUNJANG PROGRAM B2SA DI YAYASAN AL-HASAN MEKARSARI BOGOR Danapriatna, Nana; Kamilah, Ahya; Listyowati, Esi Asyani; Lutfiadi, Ridwan; Ismarani, Ismarani; Rahmanto, M. Ikhwan; Budiyono, Haris; Ardisela, Dawud
DEVOSI Vol 6 No 1 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i1.10812

The increasing trend of a healthy lifestyle among urban communities has driven innovation in urban agriculture, one of which is aquaponics technology. Aquaponics is a sustainable farming system that integrates fish farming and plant cultivation within a single ecosystem, making it an effective solution for utilizing home yards. The Faculty of Agriculture at Universitas Islam 45 Bekasi, as a higher education institution, has a responsibility to implement the Tri Dharma of Higher Education, one of which is Community Service (PPM). This PPM activity aims to provide outreach and training on aquaponics to support the Diversified, Nutritious, Balanced, and Safe (B2SA) program at the Al-Hasan Mekarsari Foundation in Bogor. The program primarily involved female participants aged 21–30 years. The methods employed included education sessions, demonstrations, and hands-on practice in the installation and maintenance of aquaponic systems. The evaluation results indicated that participants comprehended the aquaponics concept and were capable of independently applying it at home. Furthermore, the program was perceived as beneficial in enhancing the availability of healthy food based on the B2SA principles within households. Through this initiative, the community is expected to adopt aquaponics technology as a practical solution for strengthening household food security and raising awareness of the importance of a healthy diet. Future sustainability of the program is anticipated to be expanded through further collaborations with various stakeholders to promote broader adoption of aquaponics in urban areas.

ANALISIS EKONOMI ALIH FUNGSI LAHAN PERTANIAN DI KOTA BEKASI (KASUS KECAMATAN BEKASI UTARA DAN BANTAR GEBANG) Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 5 No. 1 (2013): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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The purpose of this study was to determine the factors that affect land use, assessing the economic value of land before and after conversion and analyze the impact of conversion on the income of farmers. The method used in this research is a case study (case study), to answer the research objectives include analysis used multiple regression analysis, land rent, the income of farmers and test T-test. The results showed that there are five factors that significantly affect land use, namely, age of farmers, the land held prior to conversion, net income before the conversion, the productivity of the land and farming experience, whereas no significant effect is the level of education and the number of dependents. Land rent value generated shows that the use of agricultural land has a land rent value is much smaller than the residential and industrial land. There is a significant decline in revenue between before and after conversion to the t value of 3857 and a decrease of 46 percent.

HUBUNGAN ANTARA BUDAYA ORGANISASI, KOMITMEN ORGANISASI DAN LOCUS OF CONTROL TERHADAP KINERJA MANAJEMEN Widodo, Purwanto; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 2 No. 2 (2011): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

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This research intent to see relationship among cultural organisational, organisational commitment and Locus of Control at PTS in Jabar. Observational population is lecturer and employee staff at environmentally PTS of 188 person, employee and lecturer at PTS X most takings 87 respondents or 4,28 percents. That respondent comprise of 47 men and 53 woman percents. Job unit broadcast scatters, Fisip's majority, Economy and FAI. Largely respondent gets S1's education (36,78 percents), S2(28,74 percents) and diploma 14,94 percents. Picture gets that that more komprehensif, therefore data processing is done by use of Structural Equation Model (SEM). Validity quiz and reliabitas is first phase to item question, pointing out result that vaid and reliable, meanwhile on phase II., are not all item that question valid and reliable. Analisis's result points out that together to be gotten relationship among cultural organisational, organisational commitment and locus of control to manajerial dengn's performance R Square 0,32. Sign from variable the whole lot in accordance with expectation which is positive, but just variable locus of control just that don't signifikan statistic's ala.

KAJIAN EFISIENSI TATANIAGA JENGKOL DI DESA PARDASUKA PRINGSEWU PROVINSI LAMPUNG: STUDY EFFICIENCY COMMERCE JERING IN THE VILLAGE OF PARDASUKA PRINGSEWU, LAMPUNG PROVINCE Kamilah, Ahya; Lutfiadi, Ridwan; Lukman, Hadi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5881

Jengkol or jering (Archidendron pauciflorum, synonyms: A jiringa, pithecellobium jiringa, P.Plobatum) is a plant typical of Southeast Asia. in Malaysia it is called (jering) and Myanmar (da nyin thee). In Thailand it is called (luk nieng) Jengkol including the leguminous tribe (Fabaceae). Jengkol in this case belongs to the fruit group that has not been cultivated optimally. This study aims to determine: (1) the jengkol trading system in Pardasuka Village, Pardasuka District, Pringsewu Regency. (2) jengkol trading system institutions involved in the trading system in Pardasuka Village, Pardasuka District, Pringsewu Regency. (3) how is the efficiency of the jengkol trading system in Pardasuka Village, Pardasuka District, Pringsewu Regency. The results of this study concluded that the jengkol trading channel involved four trading institutions namely farmers, collector traders, wholesalers, retailers. Operationally, of the three existing trading system channel patterns, channel III is more efficient when viewed from the value of the trading system margin which is evenly distributed in each trading system institution involved and seen from the spread of the ratio of profits and costs that is the greatest.

FAKTOR-FAKTOR PERMINTAAN DAN NILAI EKONOMI AGROWISATA SWEETBERRY DENGAN PENDEKATAN TRAVEL COST METHOD Anggiana Ruspandi, Dera; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8261

Sweetberry agrotourism is the largest strawberry farming in Puncak, Cipanas Cianjur, West Java. This agrotourism has the potential of nature, tourism, conservation, and economic potential. The purpose of this research is to identify the characteristics and assessment of visitors, identify factors influencing tourism demand, and estimate the value of agrotourism economy. The economic value is analyzed using by method of TCM (Travel Cost Method). This method is calculated based on total consumer surplus, travel cost coefficient, and total respondent's visit. Average travel costs incurred from a total of 379 respondents during the trip is Rp. 413.699 and the total cost of the entire trip is Rp.156.792.000. Surplus of consumer visits is Rp. 12.670 and the individual consumer surplus visits is Rp.33. The economic value generated for one year is Rp. 237.600. The factors that influence the demand is income, distance and time to know location. While the factors that do not affect the demand is travel cost, education, number of dependents in the family, gender, and age of visitor.

STRATEGI PENGEMBANGAN USAHA TERNAK AYAM RAS PETELUR DI CV. MAJU BERSAMA FARM MELALUI ANALISIS SWOT DAN QSPM Hidayat, Taufiq; Danapriatna, Nana; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10863

CV Maju Bersama Farm is one of the laying hen farms that is still in the development stage. Various obstacles from both the internal and external environment of the company surround the running of the business. The purpose of this study is to determine: a) internal and external factors that affect the business, b) business position, c) business development strategies and d) priority business development strategies that can be applied for business development. This study was studied using a qualitative descriptive approach. Data analysis in this study includes the IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM matrices. The research data comes from primary and secondary data. Based on the IFE matrix, it is known that the main strength is that the eggs produced have good quality and the main weakness is that production has not met consumer demand. In the EFE matrix, the main opportunity is that market demand for broiler eggs is quite high and the main threat is fluctuations in the price of feed, medicines, and egg prices. The results of the IE matrix show that CV Maju Bersama Farm is in cell I which directs the growth and development strategy. There are six alternative strategies from the SWOT analysis with the main priority strategy being to increase chicken capacity by utilizing available land in order to meet demand.

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