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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Adia Nugraha
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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SIKAP KONSUMEN DAN POLA PEMBELIAN SUSU GREENFIELDS DI KOTA BANDAR LAMPUNG Ghina Putri Fadhilah; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 4 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i4.5808

Abstract

This study aims to analyze the attitude of consumers toward the purchase of Greenfields milk in Bandar Lampung City in order to investigate the purchasing pattern of Greenfields milk by consumers towards Greenfields milk. This re search was conducted at Chandra Superstore Tanjung Karang, Chamart Wayhalim, Lion Superindo Lampung, Gelael Lampung, Transmart Lampung, MM Surya Pagar Alam, and Indomaret Plus Ryacudu Korpri 2.  The overlay of this research method was a survey with an accidental technique. Thus, the respondents in this study were 56 Greenfield milk consumers who had bought/consumed Greenfield’s milk at least once during their last month. Research data were analyzed using Fishbein Multi-attribute analysis and descriptive analysis. Data collection was conducted from April to Mei 2021. The results showed that the Greenfields milk consumers of Greenfields milk with the most possible attribute, namely the taste attribute. The highest amount of Greenfields milk purchased was UHT milk with full cream flavor. The average number of purchases of Greenfields milk per customer was 3.369ml per month and the average frequency of purchasing Greenfields milk is two times a month.   Keywords: customer attitudes, buying patterns, and Greenfields milk.
KEPUASAN DAN LOYALITAS KONSUMEN TERASI UDANG CAP MAWAR DI KABUPATEN LAMPUNG TIMUR Priyo Febriartiko Maulana; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12444

Abstract

The aim of this study is to assess consumer satisfaction and loyalty and to highlight consumer behavior patterns regarding the purchase of Terasi Udang Cap Mawar in East Lampung Regency. This study was conducted in Pekalongan Market, Purbolinggo Market, Raman Utara Market, and Taman Cari Market. The inquiry method primarily utilized was a survey method. Accidental sampling was selected as the sampling method in this study. The number of respondents was 50 housewives. The data were analyzed using the Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), and descriptive analysis. The results showed that consumer satisfaction with product Terasi Udang Cap Mawar fell into the very satisfied category achieving a Customer Satisfaction Index (CSI) value of 81.68%. Furthermore, consumer loyalty towards Terasi Udang Cap Mawar was classified as loyal with a Customer Loyalty Index (CLI) value of 78.90%. The amount of consumer purchases of Terasi Udang Cap Mawar products was Rp 6,840/month with an average consumption of 16.3 packs/month. The frequency of consumer purchases was recorded as 2 times/month, while the frequency of consumption reached 4 times/month. The most common place to buy was at the nearest shop, with the main reason for consuming this shrimp paste being that they liked the taste.
Co-Authors Andy Lareza Arnum Wahida Banati Husna Asila Jelita Maharani Dwi Haryono Ghina Putri Fadhilah Kartika Ruri Setyo Dewi Ktut Murniati M. Reza Fachrezy Muhammad Irfan Affandi Nabilah Rohma Balqis Novalia Novalia Priyo Febriartiko Maulana R Hanung Ismono Rabiatul Adawiyah Shelma Anantapuri Wuryaningsih Dwi Sayekti Yuli Dwi Sulistioningrum Yustika Yustika Zainal Abidin