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Ratna Indrawati Lestariani
Esa Unggul University
Education Engineering Social Sciences

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Implementation of the Marketing Mix Clinic Fertility (IVF) Strategy with the Assurance System in the Kamala Clinic Suharyati Shafiyyah; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ratna Indrawati Lestariani
Journal of Multidisciplinary Academic Vol 5, No 1 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Currently, Indonesia has many fertility clinic-based health facilities that provide various kinds of affordable price offers. The Kamala Clinic is present as one of the clinics that offers a success guarantee system for patients who want to have children or add children. The Kamala Clinic is a premier clinic that is a network of private clinics providing fertility and gynaecology services. The Kamala Clinic is under PT. Medika Sehat Utama and has committed to developing fertility and gynaecology clinics and as well as offering an in vitro fertilization (IVF) program with a guarantee (self-insurance). Thus, study aimed to discuss the application of the NICE concept (Networking, Interaction, Common Interest, Experience) on marketing mix strategy at the IVF clinic. Here we use a SWOT (Strength, Weakness, Opportunity, and Threat) analysis to achieve the result with assign Segmenting, Targeting, and positioning over classify the market. In addition, Marketing mix implementation at The Kamala Clinic is expected to optimize the company’s internal strengths and minimized threats from the outside. The results of this study are expected to apply the marketing concept so that it has superior, competitive, and profitable capabilities to become a new rule business model for other IVF clinics.
Human Capital Implementation Strategy in the Kamala Fertility Clinic Yudi Eriyanto; Ratna Indrawati Lestariani; Tantri Yanuar Rahmat Syah; Rhian Indradewa
Journal of Multidisciplinary Academic Vol 5, No 1 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Currently, the increasingly fierce competition in the health business encourages companies to develop innovative strategies in meeting human resource needs. To capture market needs, companies must have added value to their resources, especially for the expert resources. Kamala Clinic is the main clinic providing fertility and gynaecology special health services. Under PT. Medika Sehat Utama, Kamala clinic located in the golden triangle of Bekasi city-West Java, is committed to developing fertility and gynaecology clinics by offering a guaranteed IVF program (self-insurance). Providing maximum service supported by experienced experts. To meet the dynamic needs of patients, a strong HR recruitment strategy who is always able to keep up with the times is needed. Thus, this study aims to analyse the human capital strategies at the Kamala Clinic that offers IVF programs with self-insurance. In the implements fertility specialist selection strategies to enhance the clinic's reputation. This is inseparable from the selection and recruitment to meet competency needs. Thus, these results are expected to be a reference for other IVF clinics in developing more optimal services.
Co-Authors Rhian Indradewa Suharyati Shafiyyah Tantri Yanuar Rahmat Syah Yudi Eriyanto