Raisa Rahmi
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PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN KONSUMEN HOTEL JATRA PEKANBARU Rahmi, Raisa; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Differentiation strategy is a strategy that saw that the resulting product has a differentand unique compared to other similar products . The stages of differentiation strategyin this stage is the differentiation of products / services , image differentiation anddifferentiation of personnel . Customer satisfaction is the level of consumer feelingafter using a product if the product has met what diharakannya . Where the customersatisfaction is considered there are five aspects , namely the reliability of the hotel ,the hotel responsiveness , assurance given to the employees of the hotel , the hotelstaff 's attention to hotel guests and physical appearance .Grand Jatra Hotel Pekanbaru is the accommodation establishments locatedin Pekanbaru , where this hotel is a five-star hotel . The hotel is located center of thecity and within easy reach of entertainment and spending . As hotels classified infive-star hotel , the Hotel Grand Jatra Hotel Pekanbaru is adequate with a strategiclocation that is in the city center , has interesting buildings and facilities - fsilitasfairly complete. Based on the analysis of this study showed that the differentiationstrategy has a positive influence on consumer kepuasn Jatra Hotel Pekanbaru . HiThis can be seen from the analysis are known from the t ( 39.480 ) > t table ( 3.920 )and sig ( 0,000 ) < 0.05 . So the hypothesis that there is a differentiation strategy toinfluence consumer satisfaction can be accepted .Keywords : Differentiation Strategy , Customer Satisfaction
The Effect of Leverage, Liquidity, and Activity on Stock Price with Profitability as a Moderating Variable Rahmi, Raisa; Kholilah, Kholilah
Akuisisi: Jurnal Akuntansi Vol 20, No 2 (2024)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v20i2.1958

Abstract

The research objective is to know the Effect of Leverage, Liquidity, and Activity Ratios on Stock Prices with Profitability as a Moderating Variable in Property and Real Estate Companies Listed on the IDX for 2018-2022. This research is quantitative research. 54 firms listed between 2018-2020 on the Indonesia Stock Exchange contribute to the research population. Purposive sampling was used for the sampling process, yielding 80 firms based on predetermined standards—data analysis using SPSS with multiple and moderated regression analysis. The findings demonstrated that activity ratio positively impacted stock prices, leverage and liquidity had a negative and significant impact. Moreover, the research results indicate that the effect of leverage, liquidity, and activity on stock price cannot be mitigated by profitability, the moderating variable. It is advisable to enhance the sample size of companies under investigation and extend the duration of the research to ensure greater accuracy in the obtained results. Future studies should also consider adding independent variables to increase the complexity of the analysis