Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal BJRM (Bongaya Journal of Research in Management) Journal Online Manajemen ELPEI (JOMEL) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Farhana Hasmin
Institut Kesehatan dan Bisnis St. Fatimah Mamuju
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Measuring Banking Profitability Based on Quality Earning Assets and Net Performing Loan Trisnawaty Trisnawaty; Farhana Hasmin
BJRM (Bongaya Journal of Research in Management) Vol 4 No 2 (2021): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v4i2.248

Abstract

This study aims to determine whether Earning Asset Quality affects Profitability, whether Non-Performing Credit affects Profitability, and to determine whether Earning Asset Quality and Non-Performing Credit have a simultaneous effect on Profitability. Collecting data using secondary data obtained from the financial statements using the cross-sectional technique. The population in this study is the financial statements PT Bank Negara Indonesia Tbk. Branch Makassar Period 2011 – 2019 taken while the sample amounted to 36 pieces. The results of such financial statements have been tested with the classical assumption in the form of normality assumptions, assumptions, and assumptions multicollinearity autokorellasy. Methods of data analysis using multiple linear regression analysis". "The first results showed that The Quality Of Productive Assets significant positive effect on The Profitability. Both Problem Loan does not affect a positive and significant impact on Profitability. Third, The Quality Of Productive Assets and Problem Loan influence simultaneously the value of The Profitability:
Pengaruh Budaya Kerja, Kompensasi dan Etos Kerja Terhadap Kinerja Karyawan Pada PT. Telkom Indonesia Trisnawaty; Farhana Hasmin
Jurnal Online Manajemen ELPEI Vol 3 No 2 (2023)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v3i2.155

Abstract

This study aims to examine the effect of work culture, compensation and work ethic on employee performance at PT. Telkom Makasar. The data in this study were obtained from each employee at PT. Telkom Makassar who is willing to be a respondent.This study used primary data by conducting direct research in the field by giving questionnaires/question sheets to 57 respondents. The data analysis method used is multiple linear regression analysis.The results showed that: partially, the variables of work culture, compensation and work ethic have a positive and significant effect on employee performance
The Influence of World Gold Prices and Interest Rates on the Stock Price Index with Exchange Rates as a Mediating Variable on the Indonesia Stock Exchange Farhana Hasmin; Ira Nasriani; Ansar Mustakin; Nurul Muhrisa
BJRM (Bongaya Journal of Research in Management) Vol. 8 No. 2 (2025): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v8i2.942

Abstract

Research was carried out to determine the effect of gold prices and interest rates on the stock price index by using the exchange rate variable as a mediating variable. This relationship was carried out using samples of stock prices, interest rates, stock prices and exchange rates in the last 3 years. Data analysis using SPSS 23.0 software. From the results of the data analysis carried out, the following results were obtained: Gold Prices Have a Significant Negative Influence on the Composite Stock Price Index on the Indonesian Stock Exchange, Interest Rates Have a Significant Negative Influence on the Composite Stock Price Index on the Indonesian Stock Exchange, Exchange Rates Have a Significant Negative Influence on the Stock Price Index Combined on the Indonesian Stock Exchange, the price of gold has no significant negative influence on the exchange rate on the Indonesian Stock Exchange, interest rates have a significant negative influence on the exchange rate on the Indonesian Stock Exchange, the price of gold indirectly has no significant influence on the Composite Stock Price Index through the exchange rate on the Indonesian Stock Exchange , Interest Rates Indirectly Have No Significant Influence on the Composite Stock Price Index Through the Exchange Rate on the Indonesian Stock Exchange.
PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN DAN STRATEGI PEMASARAN: ANALISIS LITERATUR REVIEW Krisna Ilyas; Farhana Hasmin; Trisnawataty Trisnawataty; Ari Sarwo Indah Safitri; Sri Rahayu Indah Azhari
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.186

Abstract

Social media has fundamentally transformed the landscape of consumer behavior and marketing strategies in the digital era. This research analyzes the influence of social media on consumer behavior transformation and marketing strategy evolution through comprehensive literature review methodology. Analysis reveals that consumer decision journey has evolved from traditional linear models into dynamic and multi-touchpoint processes, where consumers actively conduct in-depth research through user-generated content and social proof before making purchase decisions. Social media creates new paradigms in marketing communication that are interactive and community-based, with user-generated content and peer recommendations becoming dominant factors in shaping brand perception. From strategic perspectives, authentic content marketing, long-term influencer partnerships, and social commerce integration prove most effective in driving customer engagement and conversion. Personalization through advanced targeting and machine learning algorithms enables precision marketing that significantly increases ROI. However, challenges such as privacy concerns, algorithm changes, and competition intensity demand continuous strategic adaptations. Omnichannel integration and advanced analytics become essential for optimizing customer experience and measuring effectiveness of social media marketing investments in achieving business objectives.
Co-Authors Ansar Mustakin Ari Sarwo Indah Safitri Ira Nasriani Krisna Ilyas Nurul Muhrisa Sri Rahayu Indah Azhari Trisnawataty Trisnawataty Trisnawaty Trisnawaty Trisnawaty