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WINGKO INDUSTRY SUSTAINABILITY IMPROVEMENT STRATEGY USING THE BUSINESS MODEL CANVAS (BMC) METHOD Khoirul Hidayat; Firman Arief Soejana; M Fuad Fauzul Mu'tamar
Journal of Industrial Engineering Management Vol 6, No 3 (2021): Journal of Industrial Engineering Management Vol. 6 No. 3
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v6i3.510

Abstract

Wingko is one of Indonesian Snack from Babat of Lamongan Regency which is produced by UMKM Klapa Muda. Compete makes the production unstable, even decreased. Right now UMKM Klapa Muda must develop rapidly, because there are already many competitors selling similar products. In this study using the Business Model Canvas Development that is assisted using the Internal factor Evaluation matrix, External Factor Evaluation, Internal-External, SWOT matrix analysis, and QSPM (Quantitative Strategic Planning Matriks) analysis. For the weighting stage, 5th priority strategies used for market penetration and product development by applying Business Model Canvas (BMC) concept to UMKM Klapa Muda Babat strategy, it is 1) Customer Relationship Increasing promote activities with a value of 2,401, 2) Customer Segments establish customer loyalty with a value of 2,386, 3) Value Proposition guarantees production quality and mproves products with a value of 2.24, 4) Channels has a relationship with the government with a value of 2,015, 5) Key Resources Development of machine and equipment technology with a value of 1,308.
Sintesis keton dari asam lemak stearat dengan katalis layered double hydroxide (LDH) Mg-Al-Cu Firman Arief Soejana; Erliza Hambali; Obie Farobie
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.17108

Abstract

The synthesis of ketones from stearic fatty acids using the fatty acid decarboxylation method to ketones has been carried out to increase the added value of palm oil derivative products. One of the derivative products of palm oil is Crude Palm Oil which can be converted into fatty acids through the triglyceride hydrolysis process. Palm fatty acids are Indonesia's most potentially environmentally friendly raw material. This research aims to synthesize ketones from palm fatty acids using a catalyst. Ketone compounds were synthesized using a solid base catalyst as a double hydroxide layer based on Mg-Al-Cu. Identification of the presence of a C=O ketone group was carried out by testing the Fehling test, Tollens, spectrophotometer (FTIR), and computing the yield. The results showed the success of ketone synthesis using the fatty acid decarboxylation method into ketones through a test of Fehling's on stearic fatty acid ketone products. Meanwhile, in the Tollens test, there wasn't a change in the silver mirror. Furthermore, the spectrophotometer test (FTIR) showed the presence of a C=O bond or a carbonyl group at the peak wave 1707 cm-1. Ketone's synthesis produced was 95.09%.