Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik International Journal of Economics, Commerce, and Management
Riki Riduansyah Rambe
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PELAKSANAAN STRATEGI PEMASARAN TERHADAP MINAT PASIEN PADA RUMAH SAKIT SYAFIRA PEKANBARU Riki Riduansyah Rambe; Meizy Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategy of Marketing is a series of goals and target, policies and rules that givedirection to effort marketing of company from time to time, in each generation and referenceand also its location, especially as response of company in the face of environmental changeand the state of competition. Interest of patients grow as a motive based on these attributesin accordance with the wishes and needs in using service, based on this, the company shouldbe appropriate to design a strategy of marketing to attract the interest of the consumersthemselves to be interested in the products of services offered, so that if consumers have aninterest in the product there will be decision to buy the product.This research was conducted at Hospital Syafira Pekanbaru. Lokated at JendralSudirman street, No. 134, Pekanbaru. The purpose of this Research was conducted todetermine the effect of the implementation of the marketing strategy of the interst of patient inHospitals of Syafira Pekanbaru.In this research, the methodology used is descriptive and quantitative with SPSSprogram, whice samples used were patient of Hospitals Syafira Pekanbaru and as source ofinformation is the HRD, Front of Office and Marketing manager. To determine the sampleusing the formula Slovin, method of sampling by accidental sampling. Techniques ofcollecting data is through interview, observation and quesioner.From the results analyse of data that includes the test of validity, reability, and simplelinear regression, implementation of marketing strategy in this research include both 7component of the product, price, place, promotion, people, process, physical environment.Each has indicators that are interrelated and positive effect on the interest of patiens inHospitals of Syafira Pekanbaru.Keyword: Marketing Strategy, Interest of Patient
The Role of Emotional Marketing and Destination Image on Positive Electronic Word of Mouth through Tourist Satisfaction as a Mediating Variable in Siantar Zoo Tourism Riki Riduansyah Rambe; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economics, Commerce, and Management Vol. 2 No. 1 (2025): January : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i1.417

Abstract

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.
Co-Authors Endang Sulistya Rini Meizy Heriyanto Syafrizal Helmi Situmorang