Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara Medan

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Penguatan Harmoni Sosial Melalui Moderasi Beragama dalam Surah Al-Kafirun Perspektif Komunikasi Pembangunan (Analisis UINSU “Kampus Moderasi Beragama”) Nazil Mumtaz al-Mujtahid; Muhammad Alfikri; Solihah Titin Sumanti
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 01 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i01.2042

Abstract

This article examines the State Islamic University of North Sumatra's initiative to promote religious development communication, which has made religious moderation the university's identity. This initiative aims to reduce the community's problems with religious extremism and intolerant attitudes. The purpose of this article is to examine communication strategies for religious development that aim to improve social harmony in people's lives. The descriptive analysis method was used in this article, with data collected through direct interviews and observation. The State Islamic University of North Sumatra's communication on religious development takes the form of strengthening human resources through training for lecturers and students, as well as conducting research to implement strategies for improving society. The State Islamic University of North Sumatra has been successful in promoting the value of religious moderation to the university community, as evidenced by an increase in the number of competent human resources in religious moderation and the publication of hundreds of student journals discussing religious moderation. On the other hand, due to a lack of training, the State Islamic University of North Sumatra is still not making efforts to strengthen the value of religious moderation for students, so the value of religious moderation brought by students does not reach a significant value.
Woong Rame Beach Marketing Communication Strategy In Increasing Tourist Intensity Alfan Syihab; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.488 KB) | DOI: 10.35335/legal.v11i3.397

Abstract

This study aims to determine the marketing communication strategy of Woong Rame Beach in increasing the intensity of tourists. In this digitalization era, marketing communication has changed its strategy. This causes the management of Woong Rame Beach to revise the strategy so that tourists can afford it. This study uses a qualitative method with a descriptive approach. The data collection techniques used are interviews, observation and documentation. This study shows that Woong Rame Beach uses a sales call technique, namely direct visits to the government's target market, several companies, schools, communities, and communities. Then, sales blitz (direct door to door visits) digital marketing, exhibitions, and brand collaboration. This technique is considered quite effective because of the increase in the intensity of tourists.
Public Communication Strategy At Kominfo Department In Improving The Image Of The Coal District Government Rismanto Manik; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.848 KB) | DOI: 10.35335/legal.v11i3.418

Abstract

The goal of this research was to determine how the communication strategy implemented by Public Relations Diskominfo Batu Bara Regency helped to improve the image of the Batu Bara Regency government. This is an example of qualitative research. During the research, it was discovered that the Batu Bara Regency government's Public Relations strategy included collaborating with print and electronic media as media in reporting. If there is negative news about the Batu Bara Regency government, the steps to take are to clarify the negative information and increase the dissemination of positive information to the Batu Bara Regency government, utilizing information technology through official information channels in cyberspace for media dissemination of information by good framing and agenda setting in order to form a positive image of the Batu Bara district government so that it can be maintained in providing services.
Implementation Of Interpersonal Communication In Maintaining Family Harmony Fauzan Amrullah; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.735 KB) | DOI: 10.35335/legal.v11i3.419

Abstract

The purpose of this research is to determine how interpersonal communication contributes to family harmony. Family harmony must be maintained so that there is no normative violation and divorce does not occur. This study employs a qualitative descriptive method, with data collected through interviews, observations, and documentation. The findings revealed three patterns of interpersonal communication in maintaining family harmony: 1) speaking, 2) listening, and 3) empathizing. These three factors play an important role in maintaining family harmony so that children feel loved and obey their parents' words. Parents play an important role in establishing interpersonal communication so that no more children engage in harmful behaviors that violate norms. Furthermore, several points must be maximized in order for the family to remain harmonious.
Semiotics Analysis Of The Meaning Of Power In The Song “2+2=5” By Radiohead Muhammad Muchalif; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.119 KB) | DOI: 10.35335/legal.v11i4.431

Abstract

Using Roland Barthes' semiotic theory, this study investigates the meaning of power in the lyrics of Radiohead's song "2+2=5". Roland Barthes examines the meaning of denotation, connotation, and myths regarding the meaning of truth in the song in this semiotic analysis. The approach is interpretive qualitative. Document study is the collection technique used to obtain data from various sources relevant to the research. The research findings based on the denotative meaning indicate the existence of a condition in which a person can be made to believe anything, even when the truth is obvious. As a result, some people will take advantage of this to exert control over others. The connotation result is someone who prefers false reality to the truth every day. While the myth's meaning is that people in power believe they are not getting the attention they deserve despite having people under their control who they believe need it more. The authority figures' ideas shift from wanting to attract attention to believing their own lies. In this case, the author emphasizes that power can be extremely dangerous if not used correctly.
Strategi Komunikasi Politik Kepala Desa Pada Pemilihan Kepala Desa di Sei Mencirim Kecamatan Sunggal Kabupaten Deli Serdang Periode 2022-2028 Anggi Farera; Muhammad Alfikri
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.20196

Abstract

Penelitian ini dilakukan dengan tujuan untuk menentukan strategi komunikasi politik yang akan digunakan oleh calon kepala desa dalam pemilihan kepala desa yang akan berlangsung di Sei Mencharim, Kecamatan Sunggal, Kabupaten Deli Serdang tahun 2022-2028. Teori homofili, selain uraian teori pendukung lainnya tentang metode komunikasi politik, digunakan dalam penelitian ini sebagai kerangka teori. Penelitian kualitatif deskriptif adalah metode yang digunakan dalam penelitian ini. Kedua sumber primer dan sekunder dikonsultasikan untuk informasi yang digunakan dalam penyelidikan ini. Wawancara dengan anggota tim sukses kepala desa Sei Mencharim dilakukan untuk mengumpulkan data primer. Sementara itu, data sekunder dikumpulkan melalui penggunaan artikel jurnal, dokumentasi, dan studi literatur dalam buku-buku yang diterbitkan. Metode analisis data terdiri dari tiga tahap, yaitu konsolidasi data, penyajian data, dan penarikan kesimpulan dan verifikasi. Berdasarkan temuan penelitian ini, strategi komunikasi politik tokoh Sei Men yang mencirikan kepala desa di Kecamatan Sunggal Kabupaten Deli Serdang dilakukan dalam tiga tahap. Tahapan tersebut masing-masing diberi nama merawat karakter, menciptakan kebersamaan, dan memanfaatkan media.
Penguatan Harmoni Sosial Melalui Moderasi Beragama dalam Surah Al-Kafirun Perspektif Komunikasi Pembangunan (Analisis UINSU “Kampus Moderasi Beragama”) Nazil Mumtaz al-Mujtahid; Muhammad Alfikri; Solihah Titin Sumanti
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 01 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i01.2042

Abstract

This article examines the State Islamic University of North Sumatra's initiative to promote religious development communication, which has made religious moderation the university's identity. This initiative aims to reduce the community's problems with religious extremism and intolerant attitudes. The purpose of this article is to examine communication strategies for religious development that aim to improve social harmony in people's lives. The descriptive analysis method was used in this article, with data collected through direct interviews and observation. The State Islamic University of North Sumatra's communication on religious development takes the form of strengthening human resources through training for lecturers and students, as well as conducting research to implement strategies for improving society. The State Islamic University of North Sumatra has been successful in promoting the value of religious moderation to the university community, as evidenced by an increase in the number of competent human resources in religious moderation and the publication of hundreds of student journals discussing religious moderation. On the other hand, due to a lack of training, the State Islamic University of North Sumatra is still not making efforts to strengthen the value of religious moderation for students, so the value of religious moderation brought by students does not reach a significant value.