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All Journal Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Journal of Innovative and Creativity
Nuruddin Mahmud
STIE Anindyaguna
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Transmart Setiabudi Semarang Nuruddin Mahmud
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

In a situation of increasingly fierce business competition, companies must have a way to be able to win market competition where the main factor is to create satisfaction in the hearts of customers. Transmart Setiabudi Semarang is one of the retailers in the city of Semarang that not only regulates basic needs, but also plays with family. During July-December 2019 the percentage of complaints has increased. The purpose of this study was to see the effect of price, product quality and service quality on customer satisfaction at Transmart Setiabudi Semarang. Data obtained from 100 respondents using purposive sampling technique. This study can be concluded that the variables of price, product quality and service quality have a positive and significant effect on customer satisfaction.
PENGARUH PROMOSI PENJUALAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA COUNTER JALA KENCANA SEMARANG Nuruddin Mahmud; Fiderius Ismanto; Martini Martini
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 2 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi penjualan Harga dan Kualitas pelayanan terhadap Kepuasan Konsumen pada Counter Jala Kencana. Metode penelitian ini menggunakan pengumpulan data primer. Populasi pada penelitian ini adalah seluruh konsumen Pada Counter Jala Kencana. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 94 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya dan teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian menunjukan bahwa Promosi berpengaruh secara signifikan terhadap Kepuasan konsumen. Hal ini dibuktikan dari nilai t hitung sebesar 3,739 dengan nilai signifikan sebesar 0,000 lebih kecil dari 0,05 (0.000 < 0,05), dan koefisien regresi mempunyai nilai positif sebesar 0.323; (2) Harga berpengaruh secara signifikan terhadap kepuasan konsumen. Hal ini dibuktikan dari nilai t hitung sebesar 2,638 dengan nilai signifikan sebesar 0,000 lebih kecil dari 0,05 (0.000 < 0,05), dan koefisien regresi mempunyai nilai positif sebesar 0.251; (3) Kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan konsumen. Hal ini dibuktikan dari nilai t hitung sebesar 3.976 dengan nilai signifikan sebesar 0,000 lebih kecil dari 0,05 (0.000 < 0,05), dan koefisien regresi mempunyai nilai positif sebesar 0.383.
RBV (Resources Based View) Analysis Method to formulating A Sustainable Competitive Advantage Strategy in Oto Restu Company East Java Apriyanti Apriyanti; Nuruddin Mahmud
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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The purpose of this research is to find out how to implement resource-based view of the East Java Restu Oto Bus Company. In this study, triangulation techniques were used in data collection using interview, documentation and observation techniques. The goal is to find the suitability of data in the field with the same source. The analysis used is external and internal analysis, for external analysis using resource-bctsed view. During the research, the authors found that the main and important assets or resources for the company are human resources based on competence, knowledge and skills. All of them are intangible assets that are heterogeneous and immobile so that they cannot be moved and imitated by competitors. After conducting data collection and analysis, it was found that good resource management can provide more value for the company. Human resource development is always carried out because employees are the company's assets that make the biggest contribution to the company. Each resource-bctsed view component owned by the East Java Restu Oto Bus Company shows that all of them have four main attributes, namely giving value (valuable), rare (rare), difficult to imitate (hard to imitate) and capability in managing all resources (organization).
Co-Authors Apriyanti Apriyanti Fiderius Ismanto Martini Martini