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All Journal BASIS (BAHASA DAN SASTRA INGGRIS) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PHILOSOPHICA Jurnal Bahasa, Sastra, dan Budaya Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Academic Journal Perspective : Education, Language, and Literature
Arief Zul Fauzi
Politeknik Harapan Bersama
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Social media adsence: optimalisasi iklan bagi peningkatan penjualan pelaku usaha di Kota Tegal Imam Hasan; Arief Zul Fauzi; Bahri Kamal; Ririh Sri Harjanti; Rani Sofiana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33539

Abstract

AbstrakKegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi pelaku UMKM digital dalam memanfaatkan TikTok Ads sebagai media promosi yang relevan dengan tren saat ini. Mitra UMKM yang terlibat merupakan anggota komunitas Masyarakat Peduli Sesama (MPS) di Kota Tegal. Pelaksanaan kegiatan dilakukan pada 17–18 Mei 2025 di Café Harber, Politeknik Harapan Bersama, dengan total 29 peserta. Metode pelatihan menggunakan pendekatan Problem-Based Learning (PBL) yang dikombinasikan dengan praktikum sederhana. Peserta terlibat aktif dalam mengidentifikasi masalah, memahami materi iklan digital, serta menyusun kampanye iklan melalui simulasi langsung di platform TikTok Ads. Evaluasi dilakukan menggunakan pendekatan berbasis bukti, yakni bukti tangkapan layar (screenshot) dari setiap penyelesaian yang diselesaikan peserta. Hasil kegiatan menunjukkan bahwa 69% peserta mampu menyelesaikan pembuatan iklan hingga tahap kesejahteraan akhir, yang mencerminkan efektivitas model pelatihan yang diterapkan. Pembahasan Merujuk pada teori Kirkpatrick yang menilai pelatihan dari aspek reaksi, pembelajaran, perilaku, dan hasil, menunjukkan ketercapaian dalam seluruh aspek tersebut. Meskipun terdapat kendala teknis seperti keterbatasan perangkat, kegiatan ini dinilai berhasil. Rekomendasi ke depan mencakup pendampingan lanjutan dan penyediaan dukungan teknologi untuk meningkatkan dampak yang berkelanjutan. Kata kunci: TikTok Ads; pelaku usaha; iklan digital. AbstractThis Community Service (PKM) activity aims to improve the digital literacy of MSMEs in utilizing TikTok Ads as a promotional medium relevant to current trends. The partner MSMEs involved are members of the Community Care for Others (MPS) community in Tegal City. The activity was implemented on May 17–18, 2025, at Café Harber, Harapan Bersama Polytechnic, with a total of 29 participants. The training method used a Problem-Based Learning (PBL) approach combined with simple practicums. Participants were actively involved in identifying problems, understanding digital advertising materials, and developing advertising campaigns through live simulations on the TikTok Ads platform. Evaluation was carried out using an evidence-based approach, namely screenshot evidence of each stage completed by participants. The results of the activity showed that 69% of participants were able to complete ad creation up to the final preview stage, reflecting the effectiveness of the applied training model. The discussion referred to Kirkpatrick's theory which assesses training from the aspects of reaction, learning, behavior, and results, indicating achievement in all of these aspects. Despite technical obstacles such as limited equipment, this activity was still considered successful. Future recommendations include continued mentoring and providing technological support to increase sustainable impact. Keywords: TikTok Ads; business actors; digital advertising.
Co-Authors Akmalus Sidqi Andri Widi Anto Bahri Kamal, Bahri Dani Fitria Brilianti Dewi Kartika Hetika Hikmatul Maulidah Ida Farida IMAM HASAN Imam Hasan M. Sofyan Firmansyah M. Taufik Qurohman Noerman syah, Asrofi Langgeng Rani Sofiana Ririh Sri Harjanti Syaefani Arif Romadhon Yeni Priatna Sari, Yeni Priatna