Garuda - Garba Rujukan Digital

Capacity Building for Kampung Wisata Tenun Khatulistiwa’s Enterpreneurs through Digital Marketing, CHSE and Destination Exploration Training in the New Normal Era Ul Qadri; Rudy Tandra; Tri Wahyuarini; Evi Sofiana; Sulaiman Sulaiman; Era Prestoroika
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Kampung Wisata Tenun Khatulistiwa which was inaugurated by the Mayor of Pontianak in 2018 is one of the leading tours of Pontianak City. Currently, Kampung Wisata Tenun Khatulistiwa, which has become an icon of Pontianak City, has a gallery of attractions and weaving products called the Weaving Production House. The existence of this gallery brings through domestic and foreign communities to see the activities and works of weaving directly and freely. The implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE) in an exhibition activity is an adaptation of changes in behavior or habits (new normal) that must be carried out by exhibition organizers to meet the needs of tourists such as clean, healthy, safe and environmentally friendly tourism products and services during the COVID-19 pandemic. The new normal condition, which is currently in the era of the industrial revolution 4.0, has also triggered more rapid development in the digital sector or digital economy. MSME actors must be able to communicate and utilize various technologies to reach the market. Digital marketing, CHSE and exploration training were community service activities that aim to increase the capacity of Kampung Wisata Tenun Khatulistiwa entrepreneurs in the new normal era. Evaluation of community service activities can be seen from the modification of one area of the village by the local community into an instagrammable spot and a number of photos of visitors that were captured while trying the attraction of weaving with traditional product tools

PKM beras ketan hitam desa kalimas kecamatan sungai kakap kabupaten kubu raya Susana Susana; Evi Sofiana

Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/tp.v10i2.1644

The PKM partner is a farmer group in Kalimas Village, Kakap District, Kubu Raya Regency, West Kalimantan. The problems faced by partners are: 1) human resources who have knowledge and skills about processing technology for agricultural products, 2) partners have an entrepreneurial spirit, 3) expertise on appropriate technology that can be applied to entrepreneurship, and 4) Partners do not have the knowledge and applied skills in the field of business marketing. Solutions for community partnership programs include: 1) enhancing human resource knowledge and skills, 2) building entrepreneurial enthusiasm, 3) providing knowledge in theory and practice encompassing the overall expertise of appropriate technology that can be applied to entrepreneurship, and 4) provide knowledge and skills in product processing and product marketing. Output Targets; 1) knowledge and skills of human resources increase, 2) foster an entrepreneurial spirit, 3) partners have the knowledge and skills in implementing appropriate technology, 4) partners have the knowledge to manage a business management system, and 5) partners have the product marketing knowledge and skills and can implement them. The method to be applied in achieving the objectives of the activity is; 1) socialization, training and processing assistance, 2) business management training, 3) training and product marketing demonstration, 4) assistance in product marketing the results of PKM activities are partners having skills in processing black sticky rice into products that have added value and partners having motivation to develop business of processed black sticky rice

EFEKTIVITAS PEMBELAJARAN POLA PENDIDIKAN SISTEM GANDA PADA SEKOLAH KEJURUAN DI KOTA PONTIANAK Syarifah Novieyana; Evi Sofiana; Tri Wahyuarini
Inovbiz: Jurnal Inovasi Bisnis Vol 6, No 1 (2018)
Publisher : Politeknik Negeri Bengkalis

One of Indonesian Goverment policies in Educational sectors is to reinforce vocational education pattern policy named Vocational High School with Dual Responsibiluty System. Current research is learning effectiveness of Dual Resposbility Sustem at Vocational schools located in Pontianak, which aimed at investigates empirically all the variables affect Dual Responsiility System partially and also to find out the determinate factors on Dual Responsibility System. Survey with questionnaire is deployed for data collecting with 135 respondents valid for further analyzed. Validity, reliabilty and classic assumption were used for measurement and Likert Scale for variable measurement as well. Data analysis and variable analyzes, current study highlights that teachers competency andlearning facility shows a significant impact on Dual Responsibility System. In another hands, the finding shows also showed that exogent variable has asignificant impact on endogen with R Square 52,6%, 0,430. This research suggests that each vocational schools to apply ARCS in motivating the students as well as the innovation, maintenance of learning facilities usage. Moreover, it’s also suggest that goverment especially Educational Department of Pontianak to evaluate the effectiveness of Dual Responsibilty System Implementation in Vocational High Schools in Pontianak.

FAKTOR-FAKTOR PENDORONG INDIVIDU MELAKUKAN BELANJA ONLINE Tri Wahyuarini; Evi Sofiana; Syarifah Novieyana
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 1 (2019)
Publisher : Politeknik Negeri Bengkalis

This research used Theory of Planned Behavior’s model to explain factors that caused people to do online shopping by adopting Limayem et al. (2000) research. Limayem’s study explain about factors that caused online shopping behavior especially intention to do online shopping which determined by perception of the consequences of behavior, attitude towards online shopping, personal innovation, subjective norms and control behavior.The main construct of this research also adopted Limayem’s study, namely : intention and behavior to do online shopping. Intention to do online shopping consist of five constructs which are attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior.The main purpose of this research is to examine whether attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior have a positive effect to intention to do online shopping and whether intention to do online shopping have a positive effect to online shopping behavior. Empirical hypothesis are used to proof the main purpose, by using correlation as the data testing tool.The result shows that the 1st hypothesis is proven, which means there is a positive effect of attitude towards online shopping, subjective norms, personal innovation, perception of the consequences of behavior, and control behavior to intention to do online shopping. It is show by signification number 0.000. The result from 2nd hypothesis is also proven, which confirm the positive effect intention to do online shopping with online shopping behavior. But one of the construct was dropped from the early data processing caused by unsatisfactorily validity.

Pengaruh Beban Kerja dan Stress Kerja terhadap Kinerja Staf Pengajar Politeknik Negeri Pontianak Evi Sofiana; Tri Wahyuarini; Syarifah Noviena
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i1.1128

Pontianak State Polytechnic (Polnep) is one of the higher vocational Institution in West Kalimantan. One of Polnep’s objective is to carry out various fields of vocational education in order to generate quality alumni. Achieving this objective requires hardwork and lecturer play a significant role. Since they play a significant role, the lecturer’s perfomance should be taken care of. There are 241 lecturer dan 140 of them have additional work in other unit besides teaching. Based on early observation, They are called Lecturer with additional work, which means they have to spare their time in campus not only for teaching buat also doing some additional work, so sometimes they tend to leave class. Based on early observation, they do the replacement class, late in submitted exam paper dan students grades. They also tend to give more assignment to students. This research purpose is to examine empirically the effect of Polnep lecturer’s workload to performance, and the effect of work stress to performance and the effect of workload to work stress. The research method is survey by using questionnaire as data collecting method. Samples were choosen with non probability sampling method, specifically purposive sampling. Based on first hypothesis testing, there is no proof about the effect of Polnep lecturer’s workload to performance which marked by sig. value 0.740. The same result happen to second hypothesis testing, there is no proof about the effect of Polnep lecturer’s work stress to performance which marked by sig. value 0.179. The third hypothesis testing proves the effect of workload to work stress. This resultmarked by sig. value of 0.000.

The Effect of Online Review on Consumer’s attitude and Purchase Intention towards automotive products Tri Wahyuarini; Evi Sofiana; Syarifah Novieyana
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2425

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Rush on consumers buying interest mediated by consumer attitudes.The main construct of this study is electronic word of mouth variables in the form of online reviews of automotive products and consumers attitudes and buying interest. The objective of this research are: Firstly, whether there is a positive influence from electronic word of mouth (e-WOM) in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer attitudes towards automotive products. Secondly, whether there is a positive influence of consumer attitudes towards automotive products on buying interest in automotive products. And the thirdly, whether there is a positive influence of electronic word of mouth in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer buying interest in automotive products.To find out whether the goal is proven or not, hypothesis is used then tested empirically using regression with the help of SPSS Program.The result show that it is proven that there is a positive influence of e-WOM on consumer attitudes towards automotive products. This research also proves that there is a positive influence of consumer attitudes towards automotive products on the purchase intention of automotive products. This research does not prove that there is a positive effect of e-WOM on consumer interest in buying automotive products, but proves that the influence of e-WOM on buying interest in automotive products mediated by the variable of consumer attitudes towards automotive products.

The Effect of Online Review on Consumerâ€™s attitude and Purchase Intention towards automotive products Tri Wahyuarini; Evi Sofiana; Syarifah Novieyana
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2425

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirmanâ€™s research examines the influence of online YouTube reviews about Toyota Rush on consumers buying interest mediated by consumer attitudes.The main construct of this study is electronic word of mouth variables in the form of online reviews of automotive products and consumers attitudes and buying interest. The objective of this research are: Firstly, whether there is a positive influence from electronic word of mouth (e-WOM) in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer attitudes towards automotive products. Secondly, whether there is a positive influence of consumer attitudes towards automotive products on buying interest in automotive products. And the thirdly, whether there is a positive influence of electronic word of mouth in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer buying interest in automotive products.To find out whether the goal is proven or not, hypothesis is used then tested empirically using regression with the help of SPSS Program.The result show that it is proven that there is a positive influence of e-WOM on consumer attitudes towards automotive products. This research also proves that there is a positive influence of consumer attitudes towards automotive products on the purchase intention of automotive products. This research does not prove that there is a positive effect of e-WOM on consumer interest in buying automotive products, but proves that the influence of e-WOM on buying interest in automotive products mediated by the variable of consumer attitudes towards automotive products.

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