Garuda - Garba Rujukan Digital

The Processing of Coffee-based Drinks in Tanah Garam Garam Village, Lubuak Sikarah, Solok Yuke Permata Lisna; Sulis Purwanto; Alfi Husni Fansurya
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Through tourism, the community can take advantage of business opportunities by maximizing the potential of their village. The potential of the developed village starts from agriculture, plantations, and others. The Payo tourist village destination has the potential for coffee, so it can make people manage coffee-based drinks. The purpose of this service is to train the community to be able to manage coffee-based drinks which can then be offered to tourists. The method used is experiment and demonstration. The results of the service show that coffee can be managed into various kinds of drinks with espresso as a base, which are then given training to the community. Training activities started from participant recruitment and discussion, training on Payo coffee-based beverage processing and training on non-coffee drinks. In this training, experiments were carried out by determining the composition of the right coffee drink, so that it could be used as a reference for the community. Thus, the people who are members of the management will become coffee drink entrepreneurs (barista)

Pengaruh Social Media Marketing Activities dan Brand Image Terhadap Purchase Intention di Hotel ZHM Premiere Padang Florensia, Wiva Audi; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1389

In the historical of digitalization and technological advancements, hotel industry Using social networking as their main advertising medium services to potential customers. In response to the increasingly competitive marketing landscape on social media, particularly in terms of hotel promotions in Padang City, this study was conducted by ZHM Premiere Padang Hotel. The aim of this study was to explore the impacts of the most recent trends in hotel marketing in Padang City on capturing customer attention, enhancing hotel visibility, and influencing customer purchase intentions. The research population consisted of social media users who follow and have engaged with the social media activities of Hotel ZHM Premiere Padang, with a total of 120 sample. Multiple linear regression was employed for hypothesis testing, and the conclusions demonstrated that the use of social media for marketing (X1) have a noteworthy enhancement of purchase intention (Y). Additionally, brand image (X2) was discovered to significantly positively impact purchasing intention (Y). Furthermore, the study demonstrated that both and purchase intention intention was significantly influenced by brand image and social media marketing activities. Abstark Dalam era digital dan kemajuan teknologi, industri perhotelan memanfaatkan media sosial media menjadi salah satu cara utama memperkenalkan produk atau jasa mereka kepada calon konsumen, platform tersebut menjadi sangat penting. Sebagai respon penelitian ini dilakukan di Hotel ZHM Premiere Padang terhadap fenomena persaingan pemasaran yang semakin ketat di media social, khususnya dalam hal promosi hotel di Kota Padang. Penelitian ini dilakukan untuk melihat pengaruh tren terbaru dalam pemasaran hotel di Kota Padang untuk menarik perhatian pelanggan, meningkatkan visibilitas hotel, dan memengaruhi niat pembelian pelanggan. Jumlah sampel dalam populasi penelitian ini adalah 120 pengguna media sosial yang mengikuti dan pernah melihat aktivitas Hotel ZHM Premiere Padang. Pengujian hipotesis menggunakan regresi linear berganda dan didapatkan hasil social media marketing activities(X1) Memberikan dampak positif yang signifikan atas purchase intention (Y), brand image (X2) memberikan dampak positif yang signifikan atas purchase intention (Y) dan social media marketing activities dan brand image memiliki dampak bersama-sama atas purchase intention.

PENGARUH FASILITAS KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA YANG DIMODERASI OLEH GAYA KEPEMIMPINAN DI HOTEL YUAN GARDEN PASAR BARU Yosi Hana Fibri; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 20 No. 2 (2023)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v20i2.15817

Employee job satisfaction is a positive emotion that employees do to do work according to company rules, and how happy they are to receive what is given by the company based on the value they get for work experience. This study identified prior job satisfaction work facilities and compensation and then moderated by leadership style. Work facilities are facilities and infrastructure provided by the company for use by employees to support employee productivity. Compensation is something that is both financial and non-financial that employees receive as remuneration for their work. Leadership style is a way or behavior of superiors to influence subordinates. The purpose of this study was to examine the extent to which the influence of work facilities and sensitivity to job satisfaction is moderated by leadership style at Yuan Garden Hotel Pasar Baru. This research is included in the quantitative research with a causal associative approach. The sampling method is a saturated sample technique of 77 employees. Smart PLS analysis was used to evaluate the hypothesized models statistically using Smart PLS 3 software. This research shows that work facilities and recovery each positively affect job satisfaction significantly. Then leadership style as a moderating variable shows positive and significant moderating results.

The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.

The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.

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