Claim Missing Document
Check
Articles

HUBUNGAN MARKETING MIX DENGAN KEPUTUSAN PEMBELIAN KAMAR DI GRAND INNA MUARA HOTEL PADANG PUTRA, MARDA YOGI; Elida, Elida; Abrian, Youmil
Journal of Home Economics and Tourism Vol 7, No 3 (2014): Priode September 2014
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This purpose of research to describe the marketing mix, on purchasing decisions rooms, and analyze the relationship between marketing mix with purchasing decisions at the Grand Inna Muara Hotel Padang. This reserach is a descriptive correlational research. The population in this research is the individual guests who stayed at the Grand Hotel Inna Muara Padang amounted to 1787 people with a sample of 95 people. The sampling technique used is incidental sample is a sample technique anyone who by chance met with researchers can be used as a sample, if it is deemed that the person who happened to be found suitable as a source of data. Data collection techniques with a structured questionnaire based on Likert scale that has been tested for validity and reliability. Based on the results of the marketing mix is in the good category (65%), purchasing decisions at the Grand Hotel Inna Muara Padang is in the category fairly (41%). The results showed that there is a Positive and significant relationship marketing mix with the purchase decision in Grand Inna Muara Hotel Padang, it means if marketing mix good, the purchase decision would be good also.Keywords: Marketing Mix and Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA KARYAWAN DI HOTEL PANGERAN BEACH PADANG Emely, Bamy; Chair, Ira Meirina; Abrian, Youmil
Journal of Home Economics and Tourism Vol 15, No 2 (2017): Periode September 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.349 KB)

Abstract

The purpose of this research is to determine the factors that affect employee job satisfaction, which is seen from the factor of salary, job factors, colleagues factors, employer factors, promotion factors positions and work environment factors. This research is quantitative descriptive with causal associative method. The population is employees at Pangeran Beach Hotel Padang, it is about 162 peoples. Sampling technique is non probability sampling with purposive sampling. The number of data sampel consist of 80 peoples. Data collection techniques using questionnaires with Likert scale. Further data are tested using multiple linear regression which has passed the classical assumption test.The value of coefficient of determination Adjusted R Square 0,909 means the effect of variable X to Y of 90.9%. So, the conclution of variable factors of salary, job factors, employer, promotion factors positions and work environment factors have significant effect on employee job satisfaction, because the significant valve <0,05. While the variable factor of colleagues do not have significant effect, because the valve >0,05.Keywords: factor of salary, job factors, colleagues factors, employer factors, promotion factors positions, work environment factors , job satisfaction.
HUBUNGAN KUALITAS PELAYANAN DENGAN KEPUASAN KONSUMEN DI RUMAH MAKAN LAMUN OMBAK PADANG Witrin, Rosy; Chair, Ira Meirina; Abrian, Youmil
Journal of Home Economics and Tourism Vol 7, No 3 (2014): Priode September 2014
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.637 KB)

Abstract

This study aims to: 1) Describe the quality of service in Restaurant Lamun Ombak Padang, 2) Describe the consumer satisfaction in Restaurant Lamun Ombak Padang, and 3) Analyzing there a relationship between service quality and customer satisfaction in Restaurant Lamun Ombak Padang. This type of research is classified to correlational studies. The population in this study are all consumers Restaurant Lamun Ombak Padang totaling 9050 people. The study sample totaled 100 people with the sampling technique was non probability sampling, by using incidental sampling. Data was collected using a questionnaire (questionnaire) by using a Likert scale that has been tested for validity and reliability. The study found that: 1) Quality of Service in the category fairly (50%), with as many details as (2%) showed excellent category, (44%) showed either category, (50%) showed enough categories, (4%) showed poor category and none (0%) which showed poor results at all 2) is in the category Consumer Satisfaction enough (72%), with details (1%) showed excellent category, (27%) showed either category, (72%) showed enough categories, none (0%) showed poor category, and none (0%) showed poor results at all.
ANALISIS PROFITABILITAS PERUSAHAAN SEBELUM DAN SESUDAH CORPORATE REBRANDING (Studi Kasus Pada Kyriad Bumiminang Hotel Periode Juli – Desember 2015 dan Juli – Desember 2016) Mulia, Putri Rahma; Kasmita, Kasmita; Abrian, Youmil
Journal of Home Economics and Tourism Vol 15, No 2 (2017): Periode September 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.894 KB)

Abstract

This research to analyze the profitability of Kyriad Bumiminang Hotel before and after corporate rebranding period July-December 2015 and July-December 2016 using five profitability ratios. This research is a descriptive research with comparative method. The data used in this research is secondary data. Technique of data collecting done by using method of documentation. The results of this research indicate that 1). Average PM Hotel Bumiminang before doing corporate rebranding 17.2% and after doing corporate rebranding 38.7%. There was an increase after a corporate rebranding of 21.5%. 2). Average ratio of OER Hotel Bumiminang before corporate rebranding 22.20% and after corporate rebranding 40.52%. There was an increase after the corporate rebranding of 18.32%. 3). Average ratio ROA Hotel Bumiminang before corporate rebranding 2.60% and after corporate rebranding 3.47%. There was an increase after the corporate rebranding of 0.87%. 4). Average ROE ratio of Hotel Bumiminang before corporate rebranding (18.60%) and after corporate rebranding of 16.72%. There was an increase after the corporate rebranding of 35.32%. 5) Average ratio GOPAR Hotel Bumiminang before corporate rebranding Rp. 100,346.8 and after corporate rebranding Rp.253.147,04. There was an increase after the corporate rebranding of Rp.152.800,7.Keywords: Analysis, Profitability, Corporate Rebranding.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP DI HW HOTEL PADANG ABDILLAH, MUHAMMAD; Kasmita, Kasmita; Abrian, Youmil Abrian
Journal of Home Economics and Tourism Vol 5, No 1 (2014): Periode Maret 2014
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of research is to determine the Effects of Promoion mix to Guest Buyer Decision in HW Hotel Padang. This type of research is a comparative study causal. Population in the research amounted to 1400 people. Sampling technique is non probability sampling, using insidental sampling. Number of sample in this research amounted to 94 people. Data collection using a questionnaire based with the Likert scale that tested for validity and reliability.  Based on these results by using the t test showed that the five indicators of the promotion mix (Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing) buyer decisions as the dependent variable significantly with the value of R square of 0.813.
PERSEPSI PENGUNJUNG TERHADAP KEBERADAAN PEDAGANG KAKI LIMA DI OBJEK WISATA JAM GADANG BUKITTINGGI Putra, Bayu Permana; Kasmita, Kasmita; Abrian, Youmil
Journal of Home Economics and Tourism Vol 11, No 1 (2016): Priode Maret 2016
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.611 KB)

Abstract

This study aims to determine the visitor's perception of the existence of street vendors in tourism object Jam Gadang Bukittinggi which included 4 of 7 indicators stepping, namely: a safe, orderly, clean and friendly. This type of research is descriptive research with survey method. The study population amounted 38.795 people. The sampling method is non-probability sampling, by incidental technique. The research sample of 100 people. Data collection techniques using a questionnaire with a Likert scale that has been tested for validity and reliability. Data were analyzed through descriptive analysis categorizing method of assessment based on the average scores and percentage assessment. The study concluded that the general perception of visitors to the existence of street vendors in tourism object Jam Gadang Bukittinggi 56% said either. While based on each of the indicators are: (1) Safe 53% said good, (2) Orderly 37% said either, (3) Clean 58% said very good, (4 ) Friendly 59% said either.1
KARYAWAN DI HOTEL PANGERAN BEACH PADANG Rahima, Witri; Silfeni, Silfeni; Abrian, Youmil
Journal of Home Economics and Tourism Vol 10, No 3 (2015): Priode September 2015
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1288.524 KB)

Abstract

This study aimed to determine the effect Compensation Employee Motivation In Hotel Pangeran Beach Padang. This research is associative causal research. With the entire employee population Pangeran Beach Hotel Padang, amounting to 97 employees. The selection of the study sample using nonprobability sampling with sampling technique saturated. Collecting data using a questionnaire based on Likert Scale which has been tested for validity and reliability. The study concluded that the overall compensation belong to the category of a bad job with the percentage of 35%, and on each indicator is sufficient salary in the category with a percentage of 35%, incentives in both categories with a percentage of 30%, and facilities in both categories with a percentage 31%. As for the motivation to work quite well belong to the category with a percentage of 40%, and on each indicator is persistence in the category quite well with the percentage of 42%, the excitement of working in a category quite well with the percentage of 29%, labor discipline in the category quite well with percentage of 34%, the responsibility in both categories with a percentage of 35%. These results indicate a positive and significant influence between compensation and employee motivation at Hotel Pangeran Beach Padang where the value of 17.615 t> t table 1.985. Thus Ha stating there is influence between compensation and work motivation can be received with great influence of 76.6%, while 23% were alleged motivation is influenced by other factors.
HUBUNGAN FASILITAS MEETING ROOM DENGAN KEPUTUSAN PEMBELIAN JASA BANQUET OLEH KONSUMEN DI HOTEL GRAND INNA MUARA PADANG A, Lathif Arafat; Silfeni, Silfeni; Abrian, Youmil
Journal of Home Economics and Tourism Vol 9, No 2 (2015): priode Juni 2015
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.776 KB)

Abstract

This purpose of research is to analyze the relation between meeting roomfacilities with buying decision by costumers in the Grand Inna Muara Padang. Thetype is the correlation. Populations in this study are goverment departments andprivate department which has been used banquet service in the Grand Inna MuaraHotel Padang period January-August 2014 about 135 departments which thesample about 78 departments which has been compare to 3 categories with takingsample sampling proportionate strafied random. Data collection based to likertscale. The result showed that: 1)Meeting Room Facilities are in the good category(56%); 2)Buying Decision are in the good category (42%); 3)Result correlationPerason Product Moment test with significance of 5%, showed that rhitung 0,457 inthe rtabel 0,25-0,5, although Ha received.Keyword: Meeting Room Facilities, Buying Decision of Banquet Service
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI HOTEL GRAND ROCKY BUKITTINGGI Tanjung, Nora Cetisia; Waryono, Waryono; Abrian, Youmil
Journal of Home Economics and Tourism Vol 15, No 2 (2017): Periode September 2017
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (956.302 KB)

Abstract

This study aims to determine the influence between work discipline on employee performance at Grand Rocky Hotel Bukittinggi. The type of this research is clausal assosiative. The sampling technique is using proportional random sampling. The sample of this research are amounted to 51 people. Data collection is using questionnaire. The primary’s data is work discipline and the secondary’s data is employee performance. Based on likert scale that has been tested of validity and reliability. The result of this research is concluded that in general about work discipline at Grand Rocky Hotel Bukittinggi is good at 47,06%. Employee performance at Grand Rocky Hotel Bukittinggi is also good at 50, 98%. The result is also indicate that signification between work discipline on employee performance at Grand Rocky Hotel Bukittinggi is 81,8%.Key Word: Discipline, Performance, Employee
HUBUNGAN KUALITAS PELAYANAN BELLBOY DENGAN KEPUASAN TAMU DI HOTEL ROCKY PLAZA PADANG Wasisto, Fapenta; Kasmita, Kasmita; Abrian, Youmil
Journal of Home Economics and Tourism Vol 11, No 1 (2016): Priode Maret 2016
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.09 KB)

Abstract

The purpose of this study are: (1) Describe the quality of service bellboy at the Hotel Rocky Plaza Padang, (2) to describe the satisfaction of the guests at the Hotel Rocky Plaza Padang and (3) analyze the relationship between service quality with guest satisfaction bellboy at the Hotel Rocky Plaza Padang. This type of research is correlational. The population is all guests who stayed at Rocky Plaza Hotel Padang. The method used is non propability insedental sampling technique sampling with a sample of 98 people. The data collection is done by using a questionnaire that has been tested for validity and reliability, then the data were analyzed by descriptive and correlation productmoment using the computer program SPSS version 16:00 The results showed that: (1) Quality of service bellboy are in the very good category (97%), (2) Guest Satisfaction are in the very good category (96%) and (3) There is a relationship that is positive and significant correlation between quality of service bellboy with guest satisfaction with the r value of 0.570 (sig 0.000) with a strong interpretation. Keywords: Quality of Service Bellboy And Guest Satisfaction
Co-Authors Abror Abror Afni, Fauza Akvaro, Habibullah Aldiman, Aldiman Alfajar, Mhd Alfi Husni Fansurya Alghifary, M Rasyid Algi Joni Putra Alhamdi, Alif Akbar Ananda, Prima Rizki Andre Awal Anggi Takila Rahmania Annyssa Riva Ayunia Arafat, Lathif Arif Adrian Asri, Rahma Risa Azwar, Hendri Bamy Emely Bancin, Martalina Cindy Dameza Hendrix Dhaifina, Dhaifina Dini Putri Ayu Dwi Ningsih, Silpia Dwita, Vidyarini elida elida fadly fadly Fajar Sidik Fajarwati, Khafifah Febri Rahmad Agung Febrian Ananda Febryanda Arifin Ferdian, Feri Florensia, Wiva Audi Fran Serano Andres Hasan, Siti Fatimah Hidayat, Riski Hijriyantomi Suyuthie Ira Meirina Chair jihan nur fahira Juli Andra Junaidi, Novrial Kamal, Farid Kasmita Kasmita Kasmita Kasmita Kheir, Zuhra Riadatul koko pristiadi Mariana Sinurat Martalena Martalena Martin Karim Mefri, Happy Mirna Yolanda Missil Indrawati Mita Aprilia Kartini Muhammad Abdillah Muhammad Fajrio Adha Mulia, Putri Rahma Nadia Vega Nazlla Puteri Afifah Nidia Wulansari Nurhaliza, Afdilla Nurul Fajri Ocvi Puan Medina Adinda Oktavianti, Mega Oxta Afriyanti Pratama, Randy Pratamy, Rahayu Putra, Bayu Permana PUTRA, MARDA YOGI Putri Sari Dame N , Novita Putri, Junita Sartika Putri, Rahmi Hariyani Putri, Yuzia Eka Rahima, Witri Rahman, Hidayatur Raisya Rasheka Ramadhanti Raisya Rasheka Ramadhanti Ramadeni, Ramadeni Renato, Valdo Renu Fara Dea Restia Audina Rezvianny Dianty Rian Surendra Riva Ayunia, Annyssa Rizki Amelia Sinensis Rukmana, Vira Hardiyanti Ryegi Anandia Safitri Firdaus Safitri, Tania Permatalia Safli, Asrofil Anas Saputra, Jeri Sari, Putri Yulia Sari, Resti Yunita Serly, Vanica Silfeni Silfeni Sintia, Nelvi Sonia Oktavianis Surenda, Rian Surendra, Rian Susi Evanita Suyuthie, Hijriyantomi Syahputra, Robby Tanjung, Nora Cetisia Tito Setya Sugiarto Ulfa Ulfa ummah, kuntum khaira Vebbi Ilfian Vischa Mansyera Pratama Wanara, Anangga Dewang Waryono . Wasisto, Fapenta Winazora, Andira Nova Windi Marta Syafutra Wira Tri Annisa Wiranto, William Oscar Wirdawati, Ayu Witrin, Rosy Wulandari, Dwi Pratiwi Wulansari, Nidia Yolinda Ratna Fari Yolinda Ratna Fari Yosi Hana Fibri Yovi Dani Septian Yuke Permata Lisna Yuke Permata Lisna Yuliana Yuliana Yulita Sari Yunia Wardi Zelmiati, Zelmiati Zengga Zengga