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All Journal Ecopreneur.12 Jurnal Mantik Jurnal Terapan Manajemen dan Bisnis Jurnal ADAM : Jurnal Pengabdian Masyarakat IQTISHADequity jurnal MANAJEMEN Accountia Journal (Accounting, Trusted, Inspiring and Authentic Journal)
Nuning Nurna Dewi
Universitas Maarif Hasyim Latif
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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Analysis of Factors Affecting Purchase Decision General Spicy Chips: Analysis of Factors Affecting Purchase Decision General Spicy Chips Nuning Nurna Dewi
Jurnal Mantik Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.367 KB)

Abstract

This study aims to determine the effect of product quality, price, brand and promotion on purchasing decisions for spicy general chips at Griyo Taman Asri Wage Sidoarjo. This research was conducted on the decision to purchase spicy general chips with a population of 100 samples. The sampling method with saturated sampling means that the entire population is sampled, ie 100 samples. The data analysis technique used is Multiple Linear Regression Analysis using the SPSS 20.0 for Windows program. Based on the results of data analysis, it was found that prices partially had a positive and significant effect on purchasing decisions. This can be seen from the tcount of 7.131> t table of 1.985 and the significance value of 0.000 <0.05. And partial promotions have no effect on purchasing decisions. This can be seen from the value of tcount of 3.099> t table of 1.985. and a significance value of 0.003> 0.05. Partial brands also have no influence on purchasing decisions. This can be seen from the value of tcount of 1.172 <ttable of 1.985. While product quality has an influence on purchasing decisions. The results of the F test obtained Fcount of 19.751> Ftable of 2.47 and a significance value of 0.204> 0.05. Thus it can be concluded that simultaneously or together the quality of products, prices, brands and promotions can be accepted by statistical tests. From the results of the analysis obtained the coefficient of determination (R2) of 0.454. That is, the four variables of product quality, price, brand and purchasing decisions together contribute 45.4% to purchasing decisions, while the remaining 54.6% is a contribution / contribution to other variables not observed in this study.
The Influence of Leadership and Work Motivationon The Work Spirit of Employees in Regional Secretariat of Sumenep District Nuning Nurna Dewi
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1228.pp2637-2641

Abstract

In the case of the Regional Secretariat of Sumenep Regency, the change of new leadership who has charisma, special quality, power and assertiveness that is different from the old leader has resulted in adjustments in leadership styles and styles so that it affects work procedures and motivation in performing tasks where generally employees tend comparing the attitudes, behavior and motivation of the old leader with the new leader so that it will determine whether they have a different impact on individual tasks and group assignments in performing tasks. This means that the leadership at the Regional Secretariat Kab. Sumenep has provided direction and guidance so as to create a conducive atmosphere and work motivation for the lowest item, namely satisfaction with the work environment is actually adequate but there are still needs for changes such as expansion of the workplace due to the large number of employees, office renovation because office buildings are classified as old buildings and as the producer of the District Secretariat. Sumenep is placed in a more strategic place and can be easily reached by taxpayers.
Co-Authors Achmad Fathoni Rodli Achmat Afandi Setyawan Maris Wahidatul ‘Ailah Maslahatus Saidah Mohammad Septyan Ratna Ekasari Relita Rofiqoh Rudi Wibowo Rudi Wibowo Sundari Sundari Wulan Purnamasari