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All Journal Jurnal Ilmiah Ekonomika Sasambo: Jurnal Abdimas (Journal of Community Service)
Hasan Basri
Universitas MH Thamrin
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Image, Kualitas Layanan Internet Banking, dan Tingkat Kepuasan Terhadap Loyalitas Pengguna (Studi Kasus Pada PT. Bank Rakyat Indonesia (Persero) Tbk., Kantor Cabang Khusus) Agustinus Yanuar Budhi Heriyanto; Hasan Basri; Lily Nabilah; Irna Mulyanti
Ekonomika Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study examines the influence of Brand image, service quality, and rate of satisfaction on customer loyalthy (for example, customer PT Bank Rakyat Indonesia-Persero). The independent variables in this study are Brand Image, Service Quality, and Rate of Satisfaction. This is the customer loyalthy made by a PT. Bank Rakyat Indonesia (Persero). The data collection method is used by sending questionnaires. The analysis method used in this study are based on the data of 100 customers of PT. Bank Rakyat Indonesia, using the coefficient of determination analysis, multiple regression analysis F-test and SPSS 26.00 testversion. It can be seen from the t-test results that the brand image t-value is 2.080, the service quality t-value is 8.052, and the rate of satisfaction t-value is 3.255, which are all greater than the t intable 1.688. This indicates that the brand image, the service quality and the rate of satisfaction may have a positive impact on the customer loyalthy of PT. Bank Rakyat Indonesia. F-count>F-table or 31.004>2.87or significance level (signal) 0.000. The adjusted definition shows that the influence of brand image, the service quality, and the rate of satisfaction are 69.8%.In this study, the adjusted R2 value is 69.8%, which means that the dependent variable of PT Bank Rakyat Indonesia’s customers maybe different. We canuse 69.8% of the model to explain using explanatory variables, and there maining 30.2% isused for other variables besides independent variables, namely the contribution of the brand image, the service quality, and the rate of satisfaction. the remaining 30.2%, namely the level of other variables that are not related to Brand Image, Service Quality, and Satisfaction Level.
Pelatihan Pembuatan Furnitur Bertema Industrial di SMA Trisoko Kramatjati Akhmad Subkhi Ramdani; Noerlina Anggraeni; Hasan Basri; Rosa Susanti; Lily Nabila; Mansur Mansur; Endang Iryani; Mutmainatul Mardiyah
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 4: November 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i4.925

Abstract

Upaya yang dilakukan untuk menekan angka penggangguran yaitu dengan memberikan Motivasi serta membuka peluang usaha untuk menghasilkan sebuah karya kreatif, inovatif merupakan bekal bagi mahasiswa yang akan berwirausaha sehingga diharapkan dapat menjadi cikal bakal kemunculan produk usaha sebagai karya mandiri bangsa. Tujuan dari kegiatan ini adalah agar siswa-siswi kelas XII SMA Trisoko mampu membuat dan menjual furnitur bertema industrial sebagai usaha atau menjadi penghasilan tambahan; Hasil wawancara dengan bagian kemahasiswaan SMA trisoko Kramat jati, Kota Jakarta Timur menyatakan bahwa siswa/siswinya belum memiliki pengetahuan tentang bahan dan pembuatan dalam furnitur bergaya industrial, dan juga belum mengetahui tentang bagaimana menjual barang secara online. Berdasarkan hasil wawancara tersebut didapatkan beberapa tawaran solusi permasalahan diantaranya: 1) memberikan pelatihan pembuatan furnitur bergaya industrial, dan 2) memberikan pelatihan penjualan secara online. Pelatihan dalam kegiatan ini diberikan selama 1 bulan (Oktober), sebanyak 3 kali pertemuan, 1 kali seminggu dengan alokasi waktu 120 menit/pertemuan. Pelaksanaan kegiatan pelatihan ini dibagi menjadi tiga tahapan yang disesuaikan dengan materi pelatihannya. Hasil dari kegiatan ini terlihat para peserta mampu membuat rak dan lampu bertema industrial. Rekomendasi pada kegiatan ini bahwa kegiatan ini dapat terus ditingkatkan sehingga kemampuan siswa/siswi dapat maksimal dan dapat meningkatkan kreativitas dan inovasi pengembangan sebuah produk serta diharapkan pelatihan yang serupa dapat dilakukan pada mitra lainnya. The Training of Creating Industrial-Style Furniture at Trisoko Senior High School-Kramatjati One mean that can be done to reduce the unemployment rate is to motivate and to give an opportunity to run a business in producing creative and innovative products, so that the products will be the provision for students to start business as an independent work of the nation. Moreover, the objective of this training is students of twelfth grade of Trisoko High School will be able to make and to sell industrial-style furniture as a business or as an additional income; the result of interview from the students of Trisoko High School shows that they have no knowledge of how to build the industrial-style furniture and its material, nor did they know how to sell goods online. The solutions to the problems that the trainers offer are 1) providing training on how to build industrial-style furniture, and 2) providing online sales training. The expected output of this Community Service Program is scientific article that will be published through National Journals accredited with ISSN. The training in this activity is given for 1 month (October), 3 meetings, once a week with an allocation of 120 minutes/meeting. The implementation of this training activity is divided into three stages according to the training material. The result of this training shows that the participants are able to bulid industrial-style shelves and lamps. Furthermore, the recommendations of this activity are that this activity can be continuously improved so that the ability of students can be maximized and can increase creativity and innovation in product development; also it is hoped that similar training can be carried out on other partners
Co-Authors Agustinus Yanuar Budhi Heriyanto Akhmad Subkhi Ramdani Irna Mulyanti Iryani, Endang Lily Nabila Lily Nabilah Mansur Mansur mutmainatul mardiyah Noerlina Anggraeni Rosa Susanti