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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Visi Manajemen (JVM) Jurnal Mutiara Ilmu Akuntansi Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi International Journal of Management Research and Economics Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nersiwad Nersiwad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Minuman Mixue Cabang Mojosari Adita Adita; Rama Rama; Nersiwad Nersiwad; Budi Utami
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1778

Abstract

The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.
The Influence of Brand Image and Brand Trust on Purchase Decisions Through Consumer Trust as Intervening Variables in N'cip Roti Anggi Arista Irawanto; Nersiwad Nersiwad; Kasnowo Kasnowo
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.772

Abstract

The fierceness of today's business battles requires business actors to be able to win the competition to achieve the goals that have been planned. Therefore, they must know what factors can influence consumer purchasing decisions. Brand image, brand trust and consumer trust are factors that can influence purchasing decisions. The research aims to determine the effect of brand image and brand trust on purchasing decisions through consumer trust as an intervening variable in N'cip Roti. The research was conducted by distributing questionnaires via Google form to consumers. The population in this study are consumers who make purchases at N'cip Roti. The sample of this research is 80 with purposive sampling technique. Data analysis techniques using SmartPLS 3.2.9. The results of this study indicate that the brand image variable has no effect on purchasing decisions, brand trust has an effect on purchasing decisions, consumer trust has an effect on purchasing decisions, brand image has no effect on purchasing decisions through consumer trust, brand trust has an effect on purchasing decisions through consumer trust in N’cip Roti.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Turnover Intention Karwayan pada KSP Semarak Dana Mojokerto Siti Aisyah; Nersiwad Nersiwad; Agoes Hadi Poernomo
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.775

Abstract

High turnover intention among employees presents a serious challenge to the sustainability of an organization. Excessive workload and an unfavorable work environment can trigger employees' desire to switch jobs. This study aims to analyze the impact of workload and work environment on turnover intention among employees at KSP Semarak Dana Mojokerto. The objective of this study is to determine how workload and work environment influence turnover intention at the Koperasi Simpan Pinjam (KSP) Semarak Dana Mojokerto. The research uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to all 36 active employees of KSP Semarak Dana Mojokerto. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results show that workload has a positive and significant effect on turnover intention. Similarly, the work environment also has a positive and significant effect on turnover intention. Simultaneously, workload and work environment significantly influence employee turnover intention. These findings suggest that excessive workload, such as demands for customer recruitment targets, delinquency-free collections, timely deposits, and threats of sanctions for unmet targets, can lead to chronic stress, emotional exhaustion, and decreased job satisfaction, ultimately driving the intention to leave the job. Therefore, management needs to manage workloads with a work-life balance approach, fair task distribution, target adjustments based on regional conditions, adequate facilities, and performance evaluations that focus on work quality rather than just quantity. By implementing these strategies, turnover intention can be reduced, and employees can work more optimally and with higher satisfaction.
Pengaruh Lingkungan Kerja, Kompetensi SDM, dan Koordinasi Kerja terhadap Kinerja Karyawan pada Destinasi Wisata Alam Alas Veenuz Trawas Kabupaten Mojokerto Putri Aulia Sofiana; Nersiwad Nersiwad; Toto Heru Dwihandoko
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8023

Abstract

The tourism sector plays a crucial role in accelerating the economic growth of the region. Alas Veenuz Trawas nature tourism destination Mojokerto Regency needs to improve staff performance to the maximum to respond to these demands. However, challenges such as dynamic outdoor environments, limited expertise, and communication constraints between divisions still hamper operations. This quantitative study with descriptive-causality approach aims to evaluate the influence of work environment, HR competence, and work coordination on employee performance. The analysis includes the impact of variables partially or simultaneously. Researchers obtained data through questionnaires involving 80 employees as a total population through census techniques. Stages of data processing using SPSS devices include instrument tests, classical assumptions, multiple linear regression, coefficient of determination, t test, and F test. The results prove that these three factors have a positive and significant impact on employee productivity. This influence is evident both in individual and collective testing. These findings suggest the urgency of improving fieldwork facilities, conducting regular training to equalize skills, and strengthening the workflow between sections. This strategy will strengthen the operational efficiency of the tourist destination.
Co-Authors Adita Adita Agoes Hadi Poernomo Amelia Asma’ul Windasari Anggi Arista Irawanto Anik Musayadah Budi Utami Dilla Agustin Dwihandoko, Toto Heru Fachrudy Asj'ari Garnis Savitri Hartono Hartono Hartono Hartono Kasnowo Kasnowo M.Nafi'us Sofyannas Thohirin Muhammad Fiki Dermawan Novi Oktavia Fatikhatin Putri Aulia Sofiana Rama Rama Siti Aisyah Sofia Dewi Anggraini Yuliasnita Verlandes