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All Journal EKONOMIKA SYARIAH : Journal of Economic Studies EKONOMIKA SYARIAH : Journal of Economic Studies
Febby Irfayunita
Institut Agama Islam Negeri (IAIN) Bukittinggi
Economics, Econometrics & Finance

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Pengaruh Financial literacy Terhadap Preferensi Masyarakat Kabupaten Tanah Datar Memilih Produk-Produk Pendanaan Pada Perbankan Syariah Febby Irfayunita; Hesi Eka Puteri
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 3, No 1 (2019): Januari-Juni 2019
Publisher : Institut Agama Islam Negeri (IAIN) Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i1.973

Abstract

The purpose of this study investigates whether financial literacy affects the  preferences of choosing  the funding product at Islamic Banks. The research method used is a quantutative method that uses a sample of  385 customers of Islamic banks in Tanah Datar district, under condition 2018, this study reveals that financial literacy is positively associated with  the  preferences of choosing funding products.  This finding offer the empirical evidence of the importance on the relationship of financial literacy to the  preferences of choosing  the funding product. It indicates that the financial literacy  is a important point in Islamic banks thay will make peoples turn to Islamic banks . Furthermore, this research recommends strategy of increasing market share of Islamic Bank by increasing public’s finance literacy.
Pengaruh Financial literacy Terhadap Preferensi Masyarakat Kabupaten Tanah Datar Memilih Produk-Produk Pendanaan Pada Perbankan Syariah Febby Irfayunita; Hesi Eka Puteri
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 3, No 1 (2019): Januari-Juni 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.153 KB) | DOI: 10.30983/es.v3i1.973

Abstract

The purpose of this study investigates whether financial literacy affects the  preferences of choosing  the funding product at Islamic Banks. The research method used is a quantutative method that uses a sample of  385 customers of Islamic banks in Tanah Datar district, under condition 2018, this study reveals that financial literacy is positively associated with  the  preferences of choosing funding products.  This finding offer the empirical evidence of the importance on the relationship of financial literacy to the  preferences of choosing  the funding product. It indicates that the financial literacy  is a important point in Islamic banks thay will make peoples turn to Islamic banks . Furthermore, this research recommends strategy of increasing market share of Islamic Bank by increasing public’s finance literacy.
Co-Authors Hesi Eka Puteri