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All Journal Ultimacomm: Jurnal Ilmu Komunikasi
Hidayah Hidayah
Universitas Syiah Kuala, Aceh
Languange, Linguistic, Communication & Media

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Instagram Addiction and Selfie Among Young Adolescent Hidayah Hidayah; Febri Nurrahmi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1958.805 KB) | DOI: 10.31937/ultimacomm.v11i2.1291

Abstract

This study aims to learn addiction suffered by Syiah Kuala University students on Instagram in relation to the selfie. The study used the Media Ecology Theory and qualitative explanative approach. The data were collected through in-depth interviews and observation on the informants’ Instagram. Ten students from Syiah Kuala University were interviewed. Their addiction was observed from the intensity of Instagram usage. The study showed that there is a correlation between Instagram addiction and selfie. Addicted Instagram users are obsessed with selfie as they believe that selfie photos are the best way to get likes and increase the number of followers. Their addiction to Instagram incites their obsession to gain popularity in the virtual space using selfie photos. These findings are in align with the assumption of technological determinism that Instagram as a medium focusing on photos as its main feature has created and reinforced the selfie posting behaviours amidst its heavy users. Keywords: Instagram Addiction, Selfie, Youth, Media Ecology Theory
Co-Authors Febri Nurrahmi