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Stereotip dan komunikasi interpersonal antara etnis aceh dan etnis tionghoa Nurrahmi, Febri; Putra, Ferry Gelluny
Jurnal Studi Komunikasi Vol 3, No 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.165 KB) | DOI: 10.25139/jsk.v3i2.1473

Abstract

Chinese is an ethnic minority in Aceh province implementing Sharia law. This minority group gets a lot of negative stereotypes. This study looks at the reciprocal relationship between stereotypes and interpersonal communication between Acehnese and Chinese. Using Social Learning Theory, this study seeks to describe how a person's learning process through face-to-face interpersonal communication can confirm, change, and even eliminate negative stereotypes that have been previously known. This study employed an explanatory qualitative method. The data were obtained through in-depth interviews with five key informants who were Acehnese and have lived in Gampong Laksana for more than 10 years. The results of this study illustrate that, even though the informants learned many negative stereotypes of Chinese, the majority of informants were not affected by these negative stereotypes. The informants chose to trust personal experience and establish effective communication with Chinese, which eventually eliminated negative stereotypes towards the Chinese group.
Motivation and satisfaction towards two-year vocational diploma Tanzir Masykar; Febri Nurrahmi
Jurnal Pendidikan Vokasi Vol 10, No 1 (2020): February
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.155 KB) | DOI: 10.21831/jpv.v10i1.30123

Abstract

Lack of students enrolling in diploma programs compared to what occurred Germany is a sign that Indonesian high school graduates are discouraged from enrolling in the program. Previous studies have mostly focused on the perception and expectation toward vocational high school, leaving motivation and satisfaction under-researched. This study aims to look at the motivation of students enrolling at the two-year diploma and how satisfied they are with the program. Factors contributing to their satisfaction would be presented accordingly. The study used a qualitative research approach with a case study design by examining current students at AKN Aceh Barat. A focus group discussion coupled with interview were employed to obtain the data and a total of 23 first year diploma students participated in the study. The study found that students were encouraged to enroll for the diploma program due to practical skill benefit, short durational advantage, and financial constraints of their families. They valued practical skills over theoretical knowledge and a short time of study over four years in college. The financial constraint also implies that most students enrolled in the program originate from financially unfortunate families. Most students have been satisfied with the program indicating that their initial motivation has been fulfilled. Factors contributing to their satisfaction include practical skills, theoretical knowledge, laboratory facilities, building infrastructure, and the number of students. They have been satisfied with the balance between practical skills and theoretical balance offered by the program yet felt the need for improvement in the other areas.
Structural equation modeling of internet of things (IoT) adoption for Indonesian Village-Owned Enterprises (BUMDes) Bustami Usman; Ilham Sentosa; Febri Nurrahmi
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.40170

Abstract

This study seeks to examine the antecedents of Internet of Things (IoT) intention and adoption of Indonesian village-owned enterprises (Badan Usaha Milik Desa, BUMDes) by applying the Technology Acceptance Model (TAM). The respondents comprised 237 managers and staff of BUMDes in Aceh, Indonesia. A questionnaire was designed to examine perceived usefulness of IoT on the product and service empowerment, perceived ease of use of IoT, and perceived credibility on IoT, intention to use the technology, and adoption of IoT to the community empowerment in the village setting. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The generated model of IoT showed three significant direct paths between perceived usefulness, perceived credibility on the IoT, and intention as well as between intention and adoption. The re-specified model of IoT adoption indicated two significant direct paths (perceived usefulness to intention and intention to adoption) and introduced three new paths (direct paths from perceived usefulness, perceived ease of use, and perceived credibility to adoption). The final model also established partial mediating effects of intention between Perceived Usefulness, Perceived Ease of Use, and IoT adoption. This study suggests the relevance of TAM to explain IoT adoption in Indonesian village-owned companies. 
HEGEMONI IDENTITAS NASIONAL DALAM BUKU TEKS SEJARAH INDONESIA PADA MASA ORDE BARU Febri Nurrahmi
Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Vol 23, No 2 (2017): Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/albayan.v23i2.2492

Abstract

Pemerintah Orde Baru menanamkan kesadaran nasional dengan melalui wacana identitas nasional. Identitas nasional tersebut dimunculkan melalui buku teks mata pelajaran sejarah untuk menciptakan kesamaan historis sebagai satu bangsa. Tujuan dari kesamaan historis adalah membentuk perasaan senasib. Penulis mencoba menguraikan beberapa contoh mitos politik yang terdapat dalam teks sejarah nasional dengan menggunakan metode cross-reference. Penulis menemukan bahwa buku teks sejarah sebagai media massa tradisional menjadi instrumen hegemoni pemerintah Orde Baru guna memunculkan perasaan senasib sehingga menerima identitas sebagai satu bangsa. Namun identitas nasional yang dimunculkan tidak merepresentasikan budaya Indonesia secara keseluruhan tetapi cenderung pada kebudayaan Jawa (Jawa-sentris). Kata Kunci: Hegemoni, Identitas Nasional, Buku Sejarah
An instrumental analysis of oral monophthongs in Aceh Barat dialect of Acehnese Tanzir Masykar; Roni Agusmaniza; Nurul Taflihati Masykar; Febri Nurrahmi
EduLite: Journal of English Education, Literature and Culture Vol 6, No 2 (2021): August 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.309 KB) | DOI: 10.30659/e.6.2.383-396

Abstract

As among the ten most spoken languages, Acehnese inevitably has many varieties. Many previous studies on Acehnese have been heavily conducted on the northern varieties of Acehnese, leaving other Acehnese varieties unexplored. Pase dialect of Acehnese has been described to have oral and nasal monophthongs and diphthongs, but no studies on Aceh Barat dialect phonetic features of Acehnese have been made. Aceh Barat dialect has also been stigmatized as being rough and vulgar in the previous study. Thus, the current study aims to explore the instrumental analysis of Acehnese oral monophthongs by Aceh Barat speakers. Three male speakers (aged 35-50 years old) speaking only Acehnese as the local language participated in the current study. The ten Acehnese words used to target the ten phonemes were adapted from study. A total of 90 tokens of Acehnese oral vowels production were analyzed using PRAAT version 6.1.29. The oral monophthongs of the Aceh Barat dialect are generally similar to the previous study on the Pase dialect. Exception emerges for the vowel /ʌ/ and /ə/, which seems to be produced differently across the speakers. Both vowels appear to stretch further down the vowel space closer to the back vowels /u/ and / ɔ/, respectively.
Perilaku Informasi Mahasiswa dan Hoaks di Media Sosial Febri Nurrahmi; Hamdani M. Syam
Communicatus: Jurnal Ilmu komunikasi Vol 4, No 2 (2020): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v4i2.9215

Abstract

The rise of hoaxes circulating on social media makes students as active social media users vulnerable to distribute hoaxes. The study used the model of information behavior by Wilson (1996) to examine information behaviors of university students in combating hoaxes on social media. Using a qualitative method, data collection was conducted through focus groups discussions with 14 students of Syiah Kuala University. The results showed that the information behaviors performed by the university students were not adequate to combat hoaxes. The critical attitude by not easily trusting information on social media was not accompanied by sufficient will and abilities to verify information they received from social media. Information dissemination behavior without verification was also found in this study. The results of this study also indicated that passive attention and search were the most dominant information behaviors among students. The results also showed that low self-efficacy encourage students to be reluctant and difficult to conduct information searches for verification. This study suggested that the model of information behaviour by Wilson (1996) was relevant to discuss students’ information behavior to combat hoaxes on social media. These findings are important to develop a social media literacy model for university students to fight against hoaxes on social media. Maraknya hoaks yang beredar di media sosial menjadikan mahasiswa sebagai pengguna media sosial aktif rentan menjadi penyebar hoaks. Penelitian menggunakan model perilaku informasi oleh Wilson (1996) untuk melihat perilaku informasi mahasiswa dalam menghadapi hoaks di media sosial. Dengan menggunakan metode kualitatif, pengumpulan data dilakukan dengan focus groups discussion terhadap 14 orang mahasiswa Universitas Syiah Kuala. Hasil penelitian menunjukkan perilaku informasi mahasiswa dalam menghadapi hoaks belum mumpuni. Sikap kritis dengan tidak mudah mempercayai informasi di media sosial, ternyata tidak disertai kemauan dan kemampuan verifikasi informasi yang memadai. Perilaku penyebaran informasi tanpa verifikasi juga masih ditemukan. Hasil studi ini juga mengindikasikan bahwa perilaku perhatian dan pencarian pasif adalah perilaku yang paling dominan di kalangan mahasiswa. Hasil studi menunjukkan bahwa self-efficacy yang rendah menyebabkan mahasiswa enggan dan sulit melakukan pencarian informasi untuk verifikasi. Studi ini menunjukkan bahwa model perilaku informasi oleh Wilson (1996) relevan untuk membahas perilaku informasi mahasiswa dalam menghadapi hoaks di media sosial. Hasil studi ini penting untuk mengembangkan model literasi media sosial di kalangan mahasiswa untuk menangkal hoaks.
Instagram Addiction and Selfie Among Young Adolescent Hidayah Hidayah; Febri Nurrahmi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1958.805 KB) | DOI: 10.31937/ultimacomm.v11i2.1291

Abstract

This study aims to learn addiction suffered by Syiah Kuala University students on Instagram in relation to the selfie. The study used the Media Ecology Theory and qualitative explanative approach. The data were collected through in-depth interviews and observation on the informants’ Instagram. Ten students from Syiah Kuala University were interviewed. Their addiction was observed from the intensity of Instagram usage. The study showed that there is a correlation between Instagram addiction and selfie. Addicted Instagram users are obsessed with selfie as they believe that selfie photos are the best way to get likes and increase the number of followers. Their addiction to Instagram incites their obsession to gain popularity in the virtual space using selfie photos. These findings are in align with the assumption of technological determinism that Instagram as a medium focusing on photos as its main feature has created and reinforced the selfie posting behaviours amidst its heavy users. Keywords: Instagram Addiction, Selfie, Youth, Media Ecology Theory
Penggunaan Viral Marketing di Instagram untuk Meningkatkan Brand Awareness Deni Yanuar; Zakirah Azman; Febri Nurrahmi; Fithria Kamara
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1984

Abstract

The advancement of digital communication world causes tight market competition, various companies must be more sensitive in determining their marketing plans. The planning includes a strategy that can increase brand awareness. One of the strategies could be implemented by companies is viral marketing. Viral marketing strategy has been implemented by Harvies Coffee in Banda Aceh. This research aims to describe viral marketing strategy through Instagram in developing brand awareness at Harvies Coffee in Banda Aceh, the researcher intends to analyze how the viral process can occur through messages delivered to the public through Instagram. To find out the character of Harvies Coffee consumers, researcher based it on the concept of Elaboration Likelihood theory, then found out that viral marketing used is high integration strategy. This research employed qualitative method with descriptive approach. The research acquired 5 informants consisting of 1 key informant and 4 supporting informants. The selection of research informants used purposive sampling technique based on some criteria, which are the owner of Harvies Coffee, creative team of Harvies Coffee, and consumers of Harvies Coffee. The finding indicated that brand of Harvies Coffee managed to increase its awareness up to brand recall after implementing viral marketing by utilizing Korean Drama Start Up through Instagram. Keywords: Brand, Awareness, Word of Mouth, Viral Marketing, Marketing Communication, Instagram
Motivasi dan Perilaku Hijrah Followers Akun Instagram Pemuda Hijrah pada Mahasiswa Universitas Syiah Kuala Puteri Farabuana; Febri Nurrahmi
Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Vol 4, No 3 (2019): Agustus 2019
Publisher : Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.864 KB)

Abstract

Abstrak B. IndoJudul B. InggrisAbstract B. English
Efektivitas Dakwah melalui Instagram Febri Nurrahmi; Puteri Farabuana
Nyimak: Journal of Communication Vol 4, No 1 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.135 KB) | DOI: 10.31000/nyimak.v4i1.2326

Abstract

Para pendakwah saat ini banyak memanfaatkan media sosial untuk berdakwah. Akun Instagram Pemuda Hijrah merupakan salah satu akun dakwah di Instagram yang memuat video dakwah, menayangkan kajian keislaman dengan tema perbaikan diri dan mengajak anak muda untuk hijrah. Penelitian ini menggunakan teori pembelajaran sosial untuk mengetahui bagaimana efektivitas akun Instagram Pemuda Hijrah sebagai media dakwah. Penelitian ini menggunakan metode kualitatif eksplanatif melalui wawancara mendalam, observasi nonpartisipan terhadap tujuh follower pada akun Pemuda Hijrah, serta dengan menonton video akun Instagram Pemuda Hijrah minimal tiga kali dalam satu minggu. Hasil penelitian menunjukkan bahwa strategi dakwah menggunakan video yang disebarkan melalui akun Pemuda Hijrah tergolong efektif untuk meningkatkan pemahaman agama, memberi motivasi, dan mendorong perubahan perilaku informan menjadi lebih religius.Kata kunci: Dakwah, Instagram, Pemuda Hijrah, video ABSTRACTNowadays, Islamic clerks make use of social media to propagate Islamic teachings. The Instagram account of Pemuda Hijrah is one of the Instagram accounts that contain videos promoting Islamic teachings on self- improvement and inviting young people to convert to Islamic practices. Using social learning theory, this study aims to learn the effectiveness of the Instagram account of Pemuda Hijrah as a preaching channel. This study employed an explanatory qualitative method using in-depth interviews and nonparticipant observations. The informants were seven followers of the Instagram account and regularly watched videos on the account at least three times a week. The results show that spreading Islamic teaching through videos on the Instagram account have been effective increase comprehension, stimulate motivation and encourage informant to be more religious.  Keywords: Islamic preaching, Instagram, Pemuda Hijrah, video