Garuda - Garba Rujukan Digital

Tezza Adriansyah Anwar

Unknown Affiliation

Author-ID : 3597607

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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PERENCANAAN BISNIS MERCHANDISE RESMI UNIVERISTAS ABC DENGAN MENGGUNAKAN TIMMONS MODEL Annisa Maharani Suyono; Obsatar Sinaga; Tezza Adriansyah Anwar
Jurnal Ilmiah Teknologi Infomasi Terapan Vol. 5 No. 2 (2019)
Publisher : Universitas Widyatama

Company image is important because it influences consumer decisions in buying products. Similarly, in universities which are institutions where universities look for students, like companies that look for consumers. One of the university's appeals that can be done is through merchandise. In this case, ABC University plans to establish an official merchandise store as an effort to create a brand mind or incorporate a campus brand into every heart of people who see and also raise everyone's curiosity about ABC University. At present, the target market reaches 11,485 people, consisting of 96% students and 4% lecturers and employees. This amount represents a high enough market opportunity for ABC University official merchandise stores. This study uses a semi-structured interview data collection technique with the founding and managing team as well as documentation by collecting available internal company data relating to the merchandise shop. In this study, business feasibility will be carried out using the entrepreneurial criteria according to Timmons. In theory, the Timmons Model can be used as a guide to achieving success in entrepreneurship by taking into account opportunities, resources and team factors. Business positions according to the results of EFAS (0.93) and IFAS (0.79) are in quadrant I which supports an aggressive strategy. The official merchandise shop business is feasible and includes high-potential business conditions to be implemented and developed according to the results of Timmons' quick screen criteria. The results of the calculation of financial projections that obtain high potential categories, namely, IRR of 84%, Gross Profit Margin by 32%, Net Profit Margin by 20% and ROI by 48%.

SALES FORCE AND INTELLIGENCE STRATEGIC IN SMES PERFORMANCE: CASE STUDY OF BATIK’S ENTERPRISES IN BRINGHARJO YOGYAKARTA AHMAD JOHAN; DESSY ISFIANADEWI; TEZZA ADRIANSYAH ANWAR
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study is to investigate how small & medium scale companies in managing Sales Forces owned & strategic intelligence in obtaining information amid complex competition with all its limitations. The context of Small & Medium Enterprises (SMEs). Sales Force is the key to the strength of organizational success. Frequent interaction with consumers & competitors brings up a dynamic concept which is defined as routine regulating other routines, that is, besides its function as a salesperson, it is tasked to gather the information. Activity in searching information through intelligence from sales is called activity intelligence. External information obtained by the company through the Sales Force will lead to strategic planning so as to encourage organization performance to be able to flexibly adjust current business trends. This study used a case study to answer the research questions. Four enterprises were chosen as cases in this study. The result shows that the Sales Force's role will have an impact on organization performance, but organizations that implement activity intelligence through sales forces will be far more flexible & active in adjusting the business before the competition starts. In addition, this study also found strong linkages for organizations that grow through Sales Force & Activity Strategic Intelligence in terms of improving organization Performance.

IMPLEMENTATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM: SHOPEE FOR THE BAMBOO COMMUNITY OF PRINGGODANI DESSY ISFIANADEWI; TEZZA ADRIANSYAH ANWAR
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to determine the extent of the benefits of implementing CSR programs provided by companies to the public. Specifically, this research was carried out on the implementation of CSR programs carried out by Shopee, Shopee for the Country, for the community, in this case, the Pringgodani community as the recipient of assistance. This village is widely known for bamboo crafts made by craftsmen in the village. This study use three methods of data collection, namely: interview method, observation, and documentation to maintain data validity and reliability. The results of this study note that CSR programs carried out by Shopee, Shopee for the Country to the Pringgodani Community include: UMKM (Community) education and training assistance in workshop building, capital assistance in the form of purchasing production machinery, assistance with product promotion and marketing partners online. The success of the Shopee CSR program to improve and develop the Community's potential has provided positive results and impacts even though it has not been fully optimized. This is because there are still some obstacles in addition to the existence of several supporting factors. It can be concluded that the current needs of the Community are the existence of education and ongoing assistance to craftsmen in producing quality products and running businesses that are ready to compete. Suggestions, CSR programs should be delivered directly to the recipient community without intermediaries, so that the program implementation can be carried out directly by the community.

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