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All Journal EDUKATIF : JURNAL ILMU PENDIDIKAN IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Susanti Susanti
Universitas Negeri Surabaya, Indonesia
Economics, Econometrics & Finance Education Mathematics Social Sciences

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Factors Affecting Student Accounting Practicum Learning Outcomes During the Covid-19 Pandemic Joni Susilowibowo; Susanti Susanti; Han Tantri Hardini; Irin Widayati; Moh. Danang Bahtiar
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 3, No 5 (2021): October Pages 1880-3500
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.92 KB) | DOI: 10.31004/edukatif.v3i5.910

Abstract

The COVID-19 pandemic has changed the quality of education, one of which can be seen from the good and bad learning outcomes of students. Therefore, this study aims to examine the factors that influence the learning outcomes of Accounting Practicum courses including student characteristics, initial ability and use of learning videos. The sample in this study amounted to 57 students. Data collection techniques in the form of questionnaires and learning outcomes while data analysis techniques using multiple regression. The results of the study indicate that: (1) There is no influence between student characteristics on the learning outcomes of Accounting Practicum, (2). there is an influence between initial ability on learning outcomes of Accounting Practicum, (3). There is an effect of the use of learning videos on the learning outcomes of Accounting Practicum, and (4). There is a simultaneous influence between student characteristics, initial ability, and the use of learning videos on the learning outcomes of the Accounting Practicum course. The implication of this research is that students' initial abilities are shown by good academic knowledge coupled with lecturers' efforts in using learning videos to improve student learning outcomes so that lecturers hope that they can apply them in learning.
MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review Izza Milenia Ariyati; Ayu Fitria Ismawati; Adika Iftitah Rizqillah; Siti Sri Wulandari; Susanti Susanti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 1 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i1.1817

Abstract

This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.
Co-Authors Adika Iftitah Rizqillah Ayu Fitria Ismawati Han Tantri Hardini Irin Widayati Izza Milenia Ariyati JONI SUSILO WIBOWO Moh. Danang Bahtiar Siti Sri Wulandari