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All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal SALMAN : Sosial dan Manajemen Asian Journal of Applied Business and Management (AJABM) IIJSE
Revita Sari
Universitas Muhammadiyah Sumatera Utara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Bisnis Guna Meningkatkan Daya Saing pada Coffee Shop di Bandar Lampung (Studi Kasus Dr. Coffee) Revita Sari; Chandra Halim
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v1i3.1139

Abstract

Dr. Coffee adalah kedai kopi yang menjual berbagai macam jenis minuman kopi, dengan snack dan minuman sebagai pelengkap. Dr. Coffee berlokasi di Jalan Zainal Pagar Alam No. 44 Kedaton Bandar Lampung. Agar dapat menganalisa kondisi kedai kopi ini dengan baik peneliti mendapatkan data yang dibutuhkan dengan melakukan wawancara dan pemberian kuesioner kepada pihak Dr. Coffee dan para pesaing. Metode penelitian yang digunakan adalah deskriptif. Data-data yang diperoleh dari lingkungan internal maupun eksternal dianalisis menggunakan analisis IFAS (Internal Factors Analysis Summary) dan analisis EFAS (Eksternal Factors Analysis Summary), diposisikan menggunakan Matrik IE (Internal Eksternal) dan penentuan strategi yang optimal menggunakan Matrik SWOT (Strenght Weakness Opportunities Threats). Dari hasil analisis di dapatkan strategi SO (Strenght Opportunity) mendapatkan nilai tertinggi untuk diterapkan dalam meningkatkan daya saing antara lain. Melakukan inovasi produk yang baik dapat menarik minat beli konsumen, konsisten menjaga ketersediaan bahan baku guna memenuhi volume permintaan, menjaga hubungan baik dengan penyedia bahan baku agar dapat menjaga hubungan yang saling menguntungkan, Tempat usaha yang nyaman dapat menjadi daya tarik tersendiri bagi konsumen untuk singgah kembali
Analysis of Online Buying and Selling Viewed from an Islamic Economic Perspective (Case Study of the Onlineshop HB Store Medan) Revita Sari; Muhsin Lambok
Asian Journal of Applied Business and Management Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i3.5776

Abstract

This research aims to determine online buying and selling transactions at the HB Store and to find out the implications of buying and selling at the HB Store after implementing this online system. This research method uses a descriptive qualitative method, a type of field research. With data collection techniques from interviews, observations, documentation. Furthermore, from the results of the study, that buying and selling online is permissible because it has the same context and method as buying and selling greetings. Transactions at the HB Store include ordering, shipping payments. As for the implications of buying and selling at the HB Store, after using the online system, marketing for buying and selling is easier by simply uploading an image. with online marketing these goods will reach various regions. Buying and selling activities can also be carried out at home without taking a long time. Income from online business has slowly increased.
Empowering MSMEs Regarding Digital Marketing in Tanjung Hataran Village Revita Sari; Rahma Yanti Hasibuan; Muhsin Lambok Ilvira
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i8.5790

Abstract

This community service to MSMEs in Tanjung Hataran Village aims to (1) identify problems and obstacles in selling MSME products and (2) introduce and educate product marketing methods through the use of digital marketing media to increase market share and reach consumers more broadly. By increasing understanding and raising awareness among business actors about digital marketing, selling power can be increased through sales methods that are responsive to consumer needs. In the future, business actors can independently use digital marketing methods to support product sales so that they can increase market share and income for MSME actors and become financially independent.
Analisis Faktor-Faktor yang Mempengaruhi Minat Wirausaha pada Mahasiswa Revita Sari
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Publisher : Fisarrearch

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Abstract

Penelitian ini bertujuan untuk menganalisis factor factor yang mempengaruhi minat mahasiswa menjadi wirausaha dengan Variabel Tekanan Ekonoi sebagai variabel moderating. Penelitian ini menggunakan pendekatan asositif dengan menggunakan data primer. Populasi yang digunakan dalam penelitian adalah mahasiswa semester akhir perguruan tinggi swasta yang ada di kota Medan dengan jumlah sampel sebanyak 100 orang mahasiswa. Teknik analisis data menggunakan Partial Least Squares (PLS)Berdasarkan analisis data dapat disimpulkan bahwa Variabel Pendidikan tidak berpengaruh terhadap minat mahasiswa untuk menjadi wirausaha. Berdasarkan penelitian dapat disimpulkan bahwa Kegiatan Praktis berpengaruh signifikan terhadap minat mahasiswa berwirausaha. Berdasarkan hasil analisis data disimpulkan bahwa lingkungan sosial berpengaruh signifikan terhadap minat mahasiswa menjadi wirausaha. Peneitian ini juga menyimpulkan bahwa tekanan ekonomi tidak memoderasi pengaruh Pendidikan, Kegiatan Praktis dan Lingkungan Sosial terhadap minat mahasiswa menjadi wirausaha
Problem of Research in Islamic Economics Khairunnisa Khairunnisa; Revita Sari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economic: January, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1948

Abstract

Indonesia is currently the country with the largest Muslim population in the world. The total Muslim population of 80% makes an Islamic-based economy possible to expand widely related to fashion, culinary, tourism, cosmetics, and various topics. Currently, the Indonesian government, practitioners, and academics are working hard to improve the performance of the Islamic finance industry. Understanding that Islamic Economics is only related to Islamic finance is too shallow perception. Many other sectors can be developed, including the hotel business, tourism, culinary, fashion, hotel, other topics. However, research related to the sectors mentioned is very minimal. The phenomenon is happening because most Islamic economic research worldwide discusses topics related to the financial sector. The researchers have been interested in discussing the development of research on Islamic Economics at the University of Muhammadiyah North Sumatra (UMSU) for the last four years. The research is descriptive because the existing data is not processed to accept or reject the hypothesis. The sample selection criteria in this study are all UMSU student thesis related to Islamic economics for the last four years from 2017 – 2020. The results of the study found that out of 499 theses, the majority of students’ research was around the theme of Islamic banking, which was 78%, other themes (including MSMEs, e-commerce, Sharia marts) were 6%, the ZISWAF theme and Halal Industry got the same percentage. Namely, 5 – 6%, the Islamic Capital Market theme at 3.4%, the Fashion and Cosmetics theme at 2%, and the Insurance theme at only 0.8%. considering the current research conditions, it is time for the study program to develop Islamic economic research outside Islamic banking.
Co-Authors Chandra Halim Khairunnisa Khairunnisa Muhsin Lambok Muhsin Lambok Ilvira Rahma Yanti Hasibuan