Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal SALMAN : Sosial dan Manajemen Asian Journal of Applied Business and Management (AJABM) Golden Ratio of Data in Summary AMMA : Jurnal Pengabdian Masyarakat IIJSE
Revita Sari
Universitas Muhammadiyah Sumatera Utara
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Analisis Strategi Bisnis Guna Meningkatkan Daya Saing pada Coffee Shop di Bandar Lampung (Studi Kasus Dr. Coffee) Revita Sari; Chandra Halim
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v1i3.1139

Abstract

Dr. Coffee adalah kedai kopi yang menjual berbagai macam jenis minuman kopi, dengan snack dan minuman sebagai pelengkap. Dr. Coffee berlokasi di Jalan Zainal Pagar Alam No. 44 Kedaton Bandar Lampung. Agar dapat menganalisa kondisi kedai kopi ini dengan baik peneliti mendapatkan data yang dibutuhkan dengan melakukan wawancara dan pemberian kuesioner kepada pihak Dr. Coffee dan para pesaing. Metode penelitian yang digunakan adalah deskriptif. Data-data yang diperoleh dari lingkungan internal maupun eksternal dianalisis menggunakan analisis IFAS (Internal Factors Analysis Summary) dan analisis EFAS (Eksternal Factors Analysis Summary), diposisikan menggunakan Matrik IE (Internal Eksternal) dan penentuan strategi yang optimal menggunakan Matrik SWOT (Strenght Weakness Opportunities Threats). Dari hasil analisis di dapatkan strategi SO (Strenght Opportunity) mendapatkan nilai tertinggi untuk diterapkan dalam meningkatkan daya saing antara lain. Melakukan inovasi produk yang baik dapat menarik minat beli konsumen, konsisten menjaga ketersediaan bahan baku guna memenuhi volume permintaan, menjaga hubungan baik dengan penyedia bahan baku agar dapat menjaga hubungan yang saling menguntungkan, Tempat usaha yang nyaman dapat menjadi daya tarik tersendiri bagi konsumen untuk singgah kembali
Analysis of Online Buying and Selling Viewed from an Islamic Economic Perspective (Case Study of the Onlineshop HB Store Medan) Revita Sari; Muhsin Lambok
Asian Journal of Applied Business and Management Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i3.5776

Abstract

This research aims to determine online buying and selling transactions at the HB Store and to find out the implications of buying and selling at the HB Store after implementing this online system. This research method uses a descriptive qualitative method, a type of field research. With data collection techniques from interviews, observations, documentation. Furthermore, from the results of the study, that buying and selling online is permissible because it has the same context and method as buying and selling greetings. Transactions at the HB Store include ordering, shipping payments. As for the implications of buying and selling at the HB Store, after using the online system, marketing for buying and selling is easier by simply uploading an image. with online marketing these goods will reach various regions. Buying and selling activities can also be carried out at home without taking a long time. Income from online business has slowly increased.
Empowering MSMEs Regarding Digital Marketing in Tanjung Hataran Village Revita Sari; Rahma Yanti Hasibuan; Muhsin Lambok Ilvira
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i8.5790

Abstract

This community service to MSMEs in Tanjung Hataran Village aims to (1) identify problems and obstacles in selling MSME products and (2) introduce and educate product marketing methods through the use of digital marketing media to increase market share and reach consumers more broadly. By increasing understanding and raising awareness among business actors about digital marketing, selling power can be increased through sales methods that are responsive to consumer needs. In the future, business actors can independently use digital marketing methods to support product sales so that they can increase market share and income for MSME actors and become financially independent.
Analisis Faktor-Faktor yang Mempengaruhi Minat Wirausaha pada Mahasiswa Revita Sari
-
Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis factor factor yang mempengaruhi minat mahasiswa menjadi wirausaha dengan Variabel Tekanan Ekonoi sebagai variabel moderating. Penelitian ini menggunakan pendekatan asositif dengan menggunakan data primer. Populasi yang digunakan dalam penelitian adalah mahasiswa semester akhir perguruan tinggi swasta yang ada di kota Medan dengan jumlah sampel sebanyak 100 orang mahasiswa. Teknik analisis data menggunakan Partial Least Squares (PLS)Berdasarkan analisis data dapat disimpulkan bahwa Variabel Pendidikan tidak berpengaruh terhadap minat mahasiswa untuk menjadi wirausaha. Berdasarkan penelitian dapat disimpulkan bahwa Kegiatan Praktis berpengaruh signifikan terhadap minat mahasiswa berwirausaha. Berdasarkan hasil analisis data disimpulkan bahwa lingkungan sosial berpengaruh signifikan terhadap minat mahasiswa menjadi wirausaha. Peneitian ini juga menyimpulkan bahwa tekanan ekonomi tidak memoderasi pengaruh Pendidikan, Kegiatan Praktis dan Lingkungan Sosial terhadap minat mahasiswa menjadi wirausaha
Problem of Research in Islamic Economics Khairunnisa Khairunnisa; Revita Sari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economic: January, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1948

Abstract

Indonesia is currently the country with the largest Muslim population in the world. The total Muslim population of 80% makes an Islamic-based economy possible to expand widely related to fashion, culinary, tourism, cosmetics, and various topics. Currently, the Indonesian government, practitioners, and academics are working hard to improve the performance of the Islamic finance industry. Understanding that Islamic Economics is only related to Islamic finance is too shallow perception. Many other sectors can be developed, including the hotel business, tourism, culinary, fashion, hotel, other topics. However, research related to the sectors mentioned is very minimal. The phenomenon is happening because most Islamic economic research worldwide discusses topics related to the financial sector. The researchers have been interested in discussing the development of research on Islamic Economics at the University of Muhammadiyah North Sumatra (UMSU) for the last four years. The research is descriptive because the existing data is not processed to accept or reject the hypothesis. The sample selection criteria in this study are all UMSU student thesis related to Islamic economics for the last four years from 2017 – 2020. The results of the study found that out of 499 theses, the majority of students’ research was around the theme of Islamic banking, which was 78%, other themes (including MSMEs, e-commerce, Sharia marts) were 6%, the ZISWAF theme and Halal Industry got the same percentage. Namely, 5 – 6%, the Islamic Capital Market theme at 3.4%, the Fashion and Cosmetics theme at 2%, and the Insurance theme at only 0.8%. considering the current research conditions, it is time for the study program to develop Islamic economic research outside Islamic banking.
Sosialisasi Peranan Digital Marketing Bagi Pelaku UMKM Di Desa Bandar Khalipah Revita Sari; Abdul Riduan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 12 : Januari (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In community service activities in Bandar Khalipah Village, Percut Sei Tuan, North Sumatra, it was found that MSME actors still use traditional promotional methods, such as brochures and verbal information delivery. This deficiency limits the movement of MSMEs to the local environment. In the digital era, social media is an effective tool for reaching a wider target market. Social media allows for fast and easy-to-share information dissemination, and provides feedback that can be immediately accessed and analyzed. Therefore, the author decided to conduct promotional socialization activities through digital marketing to develop the MSME sales market in Bandar Khalipah Village so that the public knows how important promotion and sales are on social media.
Edukasi Kepada Pelaku UMKM Tentang Penyusunan Laporan Keuangan Sederhana Di Desa Medan Sinembah Revita Sari; Rahmat Hidayat; Chairunnisa
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In community service activities in Medan Sinembah Village, Deli Serdang, North Sumatra, the author found that MSME actors still do not understand the importance of a financial report. Business actors and MSME owners only use a book to record without using a method or systematic writing of financial reports. For this reason, the author decided to conduct socialization regarding the introduction of the importance of a financial report by educating on the preparation of simple financial reports because the preparation of financial reports is very important for MSMEs. Through financial reports, business actors can obtain an overview of financial conditions, assist in decision making, and facilitate access to capital. Financial reports allow MSMEs to monitor performance, control costs, and know the position of business profit and loss.
PENERAPAN STRATEGI DIGITAL MARKETING MELALUI MEDIA SOSIAL PADA UMKM LUP DUP INDONESIA Revita Sari; Firqin Fuad; Ary Rizky Akbar
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20485

Abstract

Dalam era disrupsi teknologi dan informasi yang semakin berkembang, lingkungan tempat bisnis beroperasi secara global telah mengalami transformasi fundamental. Strategi pemasaran digital telah menjadi keniscayaan bagi berbagai skala usaha, memungkinkan mereka untuk menjangkau audiens yang lebih luas, membangun brand awareness, dan meningkatkan penjualan secara lebih. Penelitian ini menganalisis strategi pemasaran yang digunakan UMKM "Lup Dup Indonesia". Dengan menggunakan strategi STP dan marketing mix. Selain itu adanya pemanfaatan media sosial dalam meningkatkan promosi. Melalui pendekatan kualitatif deskriptif, data dikumpulkan dari wawancara mendalam, observasi langsung, dan dokumentasi terkait aktivitas promosi dan interaksi pelanggan. Hasil penelitian, dengan mengandalkan platform seperti Instagram dan WhatsApp Business, LUPDUP mampu membangun komunikasi yang lebih dekat dengan pelanggan, mempermudah akses informasi produk, serta menjalankan promosi secara efisien dan tepat sasaran. Konten visual yang menarik, promo yang kreatif, serta interaksi langsung dengan konsumen menjadi kekuatan utama dalam membentuk loyalitas pelanggan.
Implementation of Fintech (QRIS) as an Effort to Increase Digital Payment Transactions among MSMEs Revita Sari; Muhsin Lambok Ilvira
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.2060

Abstract

Transactions that were initially solely conducted in cash are now easier through the development of Financial Technology (Fintech), examples of which include Go-pay, OVO, Shopee pay, and the Quick Response Code Indonesian Standard (QRIS). The Quick Response Code Indonesian Standard (QRIS) can be an alternative to improve payment efficiency for MSMEs. QRIS (Quick Response Code Indonesian Standard) Merchant is a digital payment solution designed to facilitate transactions between customers and businesses. In the context of MSMEs (Micro, Small, and Medium Enterprises), QRIS Merchant plays a crucial role in supporting business growth and development. The research problem is how to implement QRIS among MSMEs around the Muhammadiyah University of North Sumatra (UMSU). Other objectives are to identify obstacles faced, understand the perceived benefits, and find solutions to problems in implementing QRIS. The optimization of QRIS use is analyzed through interviews and direct observation of merchants who have used QRIS and from the perspective of consumers who have transacted using the system.
Co-Authors Abdul Riduan Ary Rizky Akbar Chairunnisa Chandra Halim Firqin Fuad Khairunnisa Khairunnisa Muhsin Lambok Muhsin Lambok Ilvira Muhsin Lambok Ilvira Rahma Yanti Hasibuan Rahmat Hidayat