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All Journal Jurnal Pengabdian Masyarakat Bestari (JPMB)
Muhsin Lambok Ilvira
Universitas Potensi Utama
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Empowering MSMEs Regarding Digital Marketing in Tanjung Hataran Village Revita Sari; Rahma Yanti Hasibuan; Muhsin Lambok Ilvira
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i8.5790

Abstract

This community service to MSMEs in Tanjung Hataran Village aims to (1) identify problems and obstacles in selling MSME products and (2) introduce and educate product marketing methods through the use of digital marketing media to increase market share and reach consumers more broadly. By increasing understanding and raising awareness among business actors about digital marketing, selling power can be increased through sales methods that are responsive to consumer needs. In the future, business actors can independently use digital marketing methods to support product sales so that they can increase market share and income for MSME actors and become financially independent.
Co-Authors Rahma Yanti Hasibuan Revita Sari