Rangga Sanjaya
ARS University

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Analisis Niat Pembelian Pada Instagram Online Shopping Menggunakan Information Acceptance Model (IACM) Wahyutama Fitri Hidayat; Rangga Sanjaya; Ali Mustopa
Bianglala Informatika Vol 8, No 1 (2020): Bianglala Informatika 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.472 KB) | DOI: 10.31294/bi.v8i1.7837

Abstract

Along with the development of technology and information, it also has an impact on the product sales media, one of which is through Instagram online shopping. The results of the surf show that comments (electronic word of mount) are on Instagram online shopping. This study aims to analyze the effect of the electronic word of month (EWOM) on purchase intentions using the Information Acceptance Model (IACM) model. The method used in this research is descriptive quantitative to find out the cause and effect relationship of IACM variables. The population in this research is Instagram users who have seen product promotions through Instagram. The sampling technique used is incidental sampling by distributing questionnaires online. The data analysis technique used is multiple linear regression analysis. Based on the results of the research, it can be concluded that the electronic word of mount found on Instagram online shopping has a significant partial effect on purchase intention. This can be seen from the results of the calculation of all the t-count variables 0.191 and the  significance level 0.05. Based on the results of the calculation of the determination coefficient (R2), the magnitude of the effect on the benefits of information is information quality 19.5%, information credibility 41.3%, information needs 13.9%, and attitudes towards information 28.6%. The results of information adoption are affected by 11.2% of the benefits of information. Other lts show that 24.9% of information adoption affects purchase intentions. While attitudes toward information affect 38.9% of purchase intentions.
STRATEGI PERENCANAAN DAN PENGEMBANGAN PROGRAM STUDI MENGGUNAKAN ANALISIS SWOT (STUDI KASUS PROGRAM STUDI SISTEM INFORMASI ARS UNIVERSITY) Maxsi Ary; Rangga Sanjaya
Jurnal Tekno Insentif Vol 14 No 1 (2020): Jurnal Tekno Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.299 KB) | DOI: 10.36787/jti.v14i1.198

Abstract

Abstrak – Dalam upaya melakukan perbaikan secara berkelanjutan serta membangun budaya mutu di perguruan tinggi, khususnya dalam penyelenggaraan dan pengembangan program studi, setiap perguruan tinggi perlu untuk menyusun strategi perencanaan dan pengembangan program studi. Strategi perencanaan dan pengembangan program studi merupakan salah satu unsur penting dalam penilaian akreditasi program studi untuk menentukan kelayakan program studi yang sesuai dengan Standar Nasional Pendidikan Tinggi. Metode yang digunakan dalam penelitian ini yaitu analisis situasi dengan menggunakan analisis SWOT berdasarkan pada indikator kinerja Unit Pengelola Program Studi (UPPS) dan program studi. Analisis data disajikan dalam matriks Evaluasi Faktor Internal (IFE) dan Evaluasi Faktor Eksternal (EFE). Tujuan dari penelitian ini adalah untuk mengukur posisi keberadaan program studi pada matriks Internal Eksternal (IE), sehingga dapat dijadikan landasan dalam merumuskan strategi pengembangan program studi. Hasil pengukuran matriks IE menunjukkan bahwa program studi sistem informasi ARS University berada pada posisi growth (sel I), dengan hasil IFE sebesar 3.2 dan matriks EFE sebesar 3.045. Strategi perencanaan dan pengembangan program studi sistem informasi ARS University berdasarkan hasil analisis berfokus pada 4 (empat) aktivitas yaitu pengembangan program studi, penetrasi program studi, integrasi, dan pengembangan produk. Abstract - In an effort to make continuous improvements and build a quality culture in institutions of higher education, particularly in organizing and developing study programs, each institution of higher education needs to develop a planning and development study program strategy. The strategy of planning and developing study programs is one of the important elements in assessing the accreditation of study programs to determine the feasibility of study programs in accordance with the National Standards of Higher Education. The method used in this research is situation analysis using SWOT analysis based on the performance indicators of the Study Program Management Unit (UPPS) and study program. Data analysis is presented in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The purpose of this study is to measure the position of the study program's existence on the Internal External Matrix (IE), so that it can be used as a basis in formulating study program development strategies. IE matrix measurement results show that ARS University's information system study program is in a growth position (cell I), with an IFE result of 3.2 and an EFE matrix of 3,045. The strategy of planning and developing ARS University's information system study program based on the results of the analysis focuses on 4 (four) activities, namely the development of study programs, study program penetration, integration, and product development.