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All Journal Lingua Cultura Wanastra : Jurnal Bahasa dan Sastra Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) TEKNOSASTIK Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Minfo Polgan (JMP) Jurnal Informatika Ekonomi Bisnis International Journal of Economics and Management Research
Sukmono Bayu Adhi
Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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An Analysis of Bound Morphemes In Firehouse’s Song Lyrics Entitled "When I Look Into Your Eyes" Sukmono Bayu Adhi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.559 KB) | DOI: 10.36418/syntax-literate.v7i12.11206

Abstract

This study aims to analyze the bound morphemes in the lyrics of the song “When I Look into Your Eyes”. It is a descriptive qualitative study where data analysis is presented in tabular form. Based on the result of the study, it can be concluded that the song lyrics contain 9 bound morphemes which two of them are derivational morphemes that function as class changing affixes. They each change an adjective to a verb, and a verb to a noun. The other seven data are inflectional morphemes which function as plural, past-tense, past participle, and third-person singular. From the calculation results, it is seen that the number of derivational morphemes is 22.5 percent while inflectional morphemes reach 77.5 percent. so it can be concluded that the inflectional morphemes are the most dominant.
Revolusi Tiktok: Mendefinisikan Ulang Pemasaran Media Sosial Roy Irawan; Isroni Isroni; Sukmono Bayu Adhi; Dedi Suharyadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9720

Abstract

This study investigates the dynamics of social media marketing effectiveness within PT Migas Utama Jabar, focusing on the utilization of TikTok platform and changes in social media consumption habits. Through quantitative analysis utilizing Smart PLS, data from a sample of 100 individuals within the organization were examined. The results reveal significant direct effects of TikTok utilization and audience engagement on social media marketing effectiveness, highlighting the importance of leveraging innovative platforms to foster active engagement with the target audience. However, changes in social media consumption habits were not found to have a significant indirect effect on social media marketing effectiveness mediated through audience engagement. These findings underscore the significance of adapting strategies to capitalize on emerging trends and platforms to enhance brand visibility and engagement. The study provides valuable insights for PT Migas Utama Jabar and other organizations aiming to navigate the evolving landscape of social media marketing, emphasizing the importance of audience-centric approaches in achieving marketing objectives and sustaining competitiveness in the digital era. Keywords: Social Media Marketing, Tiktok, Audience Engagement, Social Media Consumption Habits, Marketing Effectiveness
PENERAPAN DATA MINING DENGAN METODE KLASIFIKASI UNTUK ANALISA KEPANGKATAN APARATUR SIPIL NEGARA Indah Puspitorini; Sukmono Bayu Adhi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v5i2.1081

Abstract

Sebagaimana perusahaan yang memiliki struktur organisasi, bekerja di lingkungan birokrasi seperti PNS juga memiliki kesempatan karir yang berjenjang. Struktur birokrasi pada ASN ini dibagi berdasarkan pangkat dan golongan. Di dalam karir abdi negara, kedua hal ini sangat dipengaruhi oleh waktu lamanya mengabdi, diklat jabatan yang pernah diikuti, kompetensi, pendidikan, serta prestasi dari PNS bersangkutan. Pada dasarnya golongan dan kepangkatan PNS ini memiliki pola perubahannya masing-masing, atas dasar hal tersebut penulis menganalisa data yang ada menggunakan algoritma Decision Tree (ID3) dan menghasilkan pola yang dapat menentukan kepangkatan sesuai dengan syarat-syarat yang ada. Masih banyaknya calon ASN atau masyarakat yang belum mengetahui betul kepangkatan yang ada pada Struktur birokrasi pada ASN, dan syarat-syarat umum yang perlu dipersiapkan untuk kenaikan pangkat. Melalui penerapan klasifikasi prediksi dengan Algoritma Decision Tree ( ID3) dapat membantu calon ASN dan ASN untuk mengetahui kepangkatan yang akan didapat dengan syarat yang telah dipenuhi.
EXPLORING THE IMPACT OF INFLUENCER AUTHENTICITY ON BRAND PERCEPTION AND CONSUMER TRUST Dedi Suharyadi; Isroni Isroni; Sukmono Bayu Adhi; Roy Irawan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14275

Abstract

This study explores the impact of influencer authenticity on brand perception and consumer trust, with consumer engagement as a mediating variable, specifically focusing on Wardah consumers in Padang. Using a quantitative approach, data was collected from 100 respondents aged 20-30 years who use Wardah products, applying a simple random sampling technique. Structural Equation Modeling (SEM) with Smart PLS was used to analyze relationships among variables. The findings indicate that influencer authenticity has a significant and direct impact on both brand perception and consumer trust, with higher levels of authenticity enhancing consumer perceptions and trust in the brand. Although consumer engagement partially mediates the relationship between influencer authenticity and brand perception, it has a weaker mediating effect on consumer trust. This suggests that while consumer engagement reinforces brand perception, trust in the brand primarily stems from perceptions of influencer authenticity. The results underscore the importance of genuine influencer partnerships for brands like Wardah to foster strong, trust-based connections with their audience, especially in culturally specific markets. This research contributes to a deeper understanding of how influencer marketing dynamics affect consumer attitudes, offering practical implications for brand positioning and trust-building strategies.
PENGEMBANGAN PROGRAM APLIKASI PERMAINAN BAHASA TEKA-TEKI SILANG KOMPUTER MENGGUNAKAN TURBO PASCAL 5.5 Bayu Adhi, Sukmono
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 3 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out the process of making software that can be used for entertainment media as well as learning media to improve vocabulary in both Indonesian and other foreign languages. The program created is an application program in the form of a crossword puzzle (TTS) game in which the program is titled ‘Teka-Teki Silang Komputer’ (Computer Cross Puzzle). The name means that the crossword puzzle is an application program that can only be played on computers, especially those with DOS operating systems. With this program it is hoped that it can help students or anyone interested in increasing knowledge, especially in the field of vocabulary. Thus the program has a dual benefit, in addition to being an attractive and challenging way to fill leisure time, this program can also help improve language skills by increasing vocabulary. This program consists of several menus where the first menu is the main game consisting of 6 types of shapes or pictures of TTS boxes. On this menu each type consists of 7 levels. While the second menu also consists of 6 kinds of TTS box images but the questions and answers are still empty. This menu is provided for the users who want to make their own questions and answers according to their own wishes using the 6 types of TTS boxes that have been provided. This program can automatically check whether the answer is correct or still incorrect.
THE PLOT ANALYSIS OF MOVIE “THE LAKE HOUSE” DIRECTED BY ALEJANDRO AGRESTI Sukmono Bayu Adhi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 2 (2024): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out about the plot that exist in movie “The Lake House” where the writer used a qualitative method. The writer was interested in analyzing this movie because the movie contained some advantages especially for those who want to use the movie as a medium of learning. The first advantage was that the story in this movie was very unique with the forward and backward plot. The second, this moviecontains the high value of literary arts. And the third, thatthe dialogue in this movie was not too fast, so that it was very useful to make the language learners easy to learn English. The results showed that the plot of this movieconsisted of six parts. They were preliminary exposition, starting point, rising action, climax, falling action, and ending.Understanding the plot was very important for the audience to make the story easier to be understood.
Penerapan Resource Allocation dan Levelling tenaga Kerja Pada Proyek Konveksi Puspitorini, Indah; Bayu Adhi, Sukmono
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13359

Abstract

Pemerataan sumber daya menggunakan metode jalur kritis dan teknik leveling diharapkan dapat menghindari masalah alokasi berlebihan (menugaskan lebih banyak sumber daya kesuatu proyek/pekerjaan) dan masalah kurang alokasi (tidak menjadwalkan sumber daya yang cukup untuk mencapai penyelesaian proyek/pekerjaan). Dengan pemerataan sumber daya yang tepat, pekerjaan konveksi tidak hanya selesai lebih cepat tetapi juga lebih efisien. Salah satu metode untuk melakukan perataan sumber daya adalah dengan menerapkan resource leveling. Metode resource leveling adalah sebuah teknik di mana tanggal mulai dan selesai pekerjaan disesuaikan berdasarkan keterbatasan resource dengan tujuan menyeimbangkan antara kebutuhan dengan pasokan untuk resource yang tersedia. Dalam menerapkan allocation dan levelling digunakan software Microsoft project 2010. Dengan levelling diharapkan adanya perataan sumber daya sehingga terjadi optimalisasi sumber daya yang tersedia untuk mencegah alokasi berlebihan atau penggunaan yang kurang. Teknik levelling menyelesaikan proyek/pekerjaan tanpa sumber daya tambahan. Perataan sumber daya dapat menghasilkan beban kerja yang seimbang, peningkatan efisiensi, dan meminimalkan biaya proyek. Dengan leveling dapat membantu pengambil keputusan dalam perataan sumber daya.
Emotional Branding and Customer Loyalty: Gen Z in Japan and Indonesia Isroni Isroni; Dedi Suharyadi; Sukmono Bayu Adhi; Roy Irawan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.492

Abstract

Global brands increasingly struggle to retain Generation Z consumers who demand emotionally resonant and culturally relevant brand experiences. In Japan, where emotional restraint and symbolic messaging dominate consumer-brand interactions, Gen Z tends to bond with brands through aesthetics, storytelling, and quiet symbolism. Meanwhile, in Indonesia, Gen Z consumers exhibit high emotional expressiveness and loyalty to brands that foster social connection, authenticity, and community engagement. This paper analyzes how emotional branding mechanisms—such as brand love, emotional attachment, and self-congruity—function differently across these cultural settings. It reveals that while Japanese Gen Z responds to minimalist branding with embedded cultural cues, their Indonesian counterparts engage more with emotionally charged narratives and influencer-driven content. These distinctions offer practical insights for tailoring emotional branding to fit not only cultural norms but also platform-specific behaviors, such as Instagram aesthetics in Japan and TikTok virality in Indonesia. The study contributes actionable strategies for brands aiming to sustain loyalty among Gen Z in culturally diverse Asian markets.
Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective Suharyadi, Dedi; Adhi, Sukmono Bayu; Isroni; Irawan, Roy
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1294

Abstract

Digital transformation has emerged as a critical catalyst for achieving competitive advantage in the knowledge-based economy. This study aims to examine the role of managerial capability in driving digital transformation success and its impact on sustainable competitive advantage among firms operating in emerging markets. Employing a quantitative explanatory survey design, data were collected from 150 respondents consisting of mid and senior level managers in the manufacturing, service, and financial sectors across Indonesia, Malaysia, and Vietnam. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results reveal that managerial capability significantly influences digital transformation, which in turn positively affects firms’ dynamic capabilities. Moreover, dynamic capabilities were found to mediate the relationship between digital transformation and sustainable competitive advantage. The institutional context also moderates this relationship, suggesting that regulatory and normative support enhances strategic innovation. These findings highlight that the synergy between managerial vision, digital adoption, and organizational adaptability constitutes the foundation of long-term competitiveness in emerging markets. The study enriches digital strategy literature and offers practical implications for managers and policymakers aiming to foster sustainable digital ecosystems.
Co-Authors Abd. Rasyid Syamsuri Dedi Suharyadi Eulin Karlina Indah Puspitorini Isroni Isroni Isroni Isroni Isroni Roy Irawan