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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Jurnal Pendidikan dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Informatika Ekonomi Bisnis (JIMBE) Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Socius: Social Sciences Research Journal Jurnal Ekonomi Bisnis Antartika Jurnal Manajemen dan Administrasi Antartika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi International Journal of Economics and Management Research

Eulin Karlina

Universitas Bina Sarana Informatika

Author-ID : 734390

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 46 Documents Claim Missing Document

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Articles

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THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.

Analisis Pelaksanaan Pencatatan Petty Cash (Kas Kecil) Pada PT MNI Entertainment Jakarta Pusat Eulin Karlina; Fajri Ariandi; Siti Dedeh Humaeroh; Rini Martiwi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Each company must have a cash section formed, and the cash portion will be assisted by a petty cash section signed by the petty cash implementation officer and related functions to assist operational performance directly. transactions that occur are not very complicated, but must carry out management properly and thoroughly based on the operating procedures of the existing company. For this reason, the author tries to make a final assignment regarding the recording of petty cash at PT MNI Entertainment, Central Jakarta. The method used in this study is to use a qualitative descriptive method with data collection techniques through observation, interviews and documentation. The registration of petty cash at PT MNI Entertainment Central Jakarta is by using the imperst method, which in this method the determination of the amount of petty cash funds is always fixed in the period. In the implementation of the Petty Cash there are implementation procedures and several records that are applied to carry out operational activities such as the establishment of a petty cash fund, and refill petty cash funds.

PENGARUH KUALITAS PELAYANAN DAN DISIPLIN KERJA TERHADAP KEPUASAN MASYARAKAT PADA KANTOR LURAH KLENDER JAKARTA TIMUR eulin karlina; Oki Rosanto; Nur Eka Saputra
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Abstract - In the organization of good service of efficient and efficient activities. The better the service will affect the level of satisfaction felt by the community. These efforts will increase higher. Enforcement of discipline makes work more effective and efficient. The research method used is descriptive quantitative by digging data using techniques, interviews and questionnaires. Test the instrument using Product Moment's expression and reliability test using Alpha Cronbach's. Hypothesis test consists of simple regression test and multiple regression test. The results showed that: (1) there was a positive relationship between Quality of Service to Satisfaction Society with rx1y = 0,594; r2x1y = 0.353; t count (8,196)> t table (1,979) at 5% significance level. (2) positive condition between Work Discipline to Satisfaction of Society with rx2y = 0,59; r2x2y = 0.359; t arithmetic (8.298)> t table (1.979) at a significance level of 5%. (3). Conditions and Discipline Against Satisfaction of Society with Ry(1,2) = (0,671); R2y (1,2) = (0,450) F value count (49,989)> F table (3,07) at 5% significance level. Keywords: Service Quality, Work Discipline, Public Satisfaction.

Pengaruh Pajak Kendaraan Bermotor Terhadap Penerimaan Pajak Daerah Pada BPRD Provinsi DKI Jakarta Dedi Suharyadi; Rini Martiwi; Eulin Karlina
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 6, No 2 (2019): Oktober 2019
Publisher : Universitas Bina Sarana Informatika

Motor vehicle tax is still the second largest contributor in regional tax revenue after the Transfer of Motor Vehicle Title Fee (BBN-KB) in the DKI Jakarta area. Therefore PKB needs to be optimized because of its large contribution to tax revenue, given the increasingly rapid growth of motorized vehicles in DKI Jakarta. The purpose of this study was to determine how the influence of Motor Vehicle Tax Against Regional Tax Revenue in BPRD DKI Jakarta. The method used in this study is a quantitative method with a simple linear regression statistical analysis. The results showed that there was a significant influence between motor vehicle tax with local tax revenue of 0,933 or 93,3% while the remaining 0,067 or 6,7% explained other independent variables not included in this study. Based on the correlation test shows a very strong relationship between motor vehicle tax with local taxes of 0,966. Positive correlation shows that if the motor vehicle tax revenue gets bigger then the local tax revenue will increase. The formed regression equation is Ŷ = 2,266 + 0,841X1 illustrated that Constants (a) = 2,266 show constant values, where if the variable Motor Vehicle Tax (X1) equals zero (0) then the Local Tax (Ŷ) = 2,266. Motor Vehicle Tax (X1) regression coefficient of 0,841 means that if other independent variables have a fixed value and the Motor Vehicle Tax has increased by 1% then the Regional Tax (Y) will have an increase of 0,841. Keywords: Motor Vehicle Tax, Local Tax.

Pengaruh Retribusi Daerah dan Hasil Pengelolaan Kekayaan Daerah Yang Dipisahkan Terhadap PAD Kabupaten Bogor Dedi Suharyadi; Rini Martiwi; Eulin Karlina
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 5, No 2 (2018): Oktober 2018
Publisher : Universitas Bina Sarana Informatika

The implementation of regional autonomy makes each region has its own authority to regulate and manage all local government affairs as regulated by the Law. Thus, the region is also authorized to make local policies to create and improve people's welfare. To be able to achieve this, the local revenue should also be able to support the needs of the region and even expected each year local revenue will always increase. As well as Bogor Regency is given the flexibility in exploring the potential revenue of the region as a manifestation of the principle of decentralization. Among the regional retributions and the wealth of the region are separated. The purpose of this study is to determine whether there is the influence of Regional Retributions and Regional Wealth Outcomes Separated to the Original Income either partially or simultaneously. The analytical method used is statistical analysis method using multiple linear regression with IBM SPSS Statistics 21 data assistive tool. Data used in this research are Realization of PAD of Bogor Regency 2011 to 2016. The result of this research shows that partial test shows that Levy does not have a significant effect to the original income of Bogor Regency. This is shown by t test where the significance value is greater than 0.05. As well as Local Levies, the Results of Management of Regional Wealth Is Separated also has no effect on the original income of Bogor regency. While testing simultaneously or collectively there is no effect of Local Retribution and Results Management of Regional Wealth Separated to Local Original Income. Based on the F test using the significance level of 5% or 0.05 can be seen that the value of significance 0.080 greater than 0.05 then it can be said there is no influence together between independent variables to the dependent variable. Keywords: Regional Retribution, Regional Wealth Outcomes Separated to the Original Income, Local Revenue

Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.

PENGARUH KULIAH MELALUI WHATSAPPS TERHADAP KEPUASAAN MAHASISWA D3 MANAJEMEN PAJAK UNIVERSITAS BINA SARANA INFORMATIKA (UBSI) CABANG SALEMBA 22JAKARTA Jaka Santosa; Eulin Karlina; Panji Suratriadi
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 8 No 1 (2020)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v8i1.52

Merebaknya wabah virus Corona Covid-19 terutama di Jakarta turut berimbas pada kegiatan pendidikan, dengan dikeluarkan kebijakan Pembelajaran Jarak Jauh (PJJ) oleh Kementerian Pendidikan dan Kebudayaan yang tertuang dalam Surat Edaran No.3 tahun 2020. Tujuannya adalah mencegah perkembangan dan penyebaran Virus Corona Disease (Covid-19) di lingkungan pendidikan. Sehingga kegiatan perkuliahan dilakukan melalui media komunikasi internet. Penggunaan internet dengan aplikasi Whatsapps adalah salah satu aplikasi yang digunakan untuk kegiatan perkuliahan oleh mahasiswa. Hasil dari peneltian kami bahwa besarnya koefisien determinasi (R²) sebesar 0,89 artinya pengaruh variabel Trust sangat kuat terhadap variabel terikat (partisipasi), sehingga kita katakan Kuliah melalu Whatsapps mempengaruhi Kepuasaan Mahasiswa sebesar 89,0%. Dari tabel coefficients didapat persamaan regresi sederhana Y = 0,393X + 38,98, artinya apabila tidak ada kuliah melalui Whatsapps maka masih ada kepuasaan mahasiswa sebesar 38,981. Dan Setiap penambahan satu satuan kuliah melalui Whatsapps maka menambah kepuasaan mahasiswa sebesar 0,393. Faktor lain 11% yang mempengaruhi kepuasaan mahasiswa adalah faktor waktu interaksi belajar dalam hal tanya jawab mahasiswa kepada dosennya dapat dilakukan 24 jam, dan juga faktor sinyal atau jaringan internet yang memadai serta tipe smartphone yang semakin canggih.

MARKETING COMMUNICATION AS A FORM OF MSME DIGITAL LITERACY IN SUMEDANG REGENCY Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah; Rini Martiwi; Eulin Karlina
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The government is currently stepping up its support for the digital literacy movement in the hopes that its citizens will become not just tech-savvy but also digitally literate and able to exercise responsible behavior when using digital tools. Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sumedang area are among the primary audiences for this initiative. To help micro, small, and medium-sized enterprises (MSMEs) compete on a larger scale and expand their customer base, marketing communications are being digitized. Therefore, the goal of this research is to examine MSMEs' use of digital marketing communications as a form of digital literacy. To better understand the phenomenon under investigation, this study employs a qualitative strategy and descriptive methods of analysis. Based on the findings of this research, the MSME Digital Literacy Development is implemented through the utilization of social media due to its low cost, high efficiency, and high effectiveness. Constructing content, databases, and promotional materials contributes to the growth of digital literacy. The use of social media for marketing purposes has the potential to expand the target audience beyond what could be attained through traditional channels of communication..

WHATSAPP SEBAGAI MEDIA LITERASI DIGITAL SEBAGAI MEDIA UNTUK PEMBELAJARAN JARAK JAUH (PJJ) DIMASA PANDEMI Eulin Karlina; Panji Suratriadi; Tuty Mutiah; Fajar Kurniawan
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4 No 1 (2021): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstrak. Salah satu media sosial yang sering digunakan yaitu whatsap. WhatsApp memiliki berbagai fungsi, di antaranya adalah bisa mengirim pesan, chat grup, berbagi foto, video, dan dokumen. Whatsapp merupakan salah satu media sosial paling berpengaruh dan banyak digunakan oleh masyarakat di Indonesia. Adanya penyebaran wabah Covid-19 di Jakarta berdampak pada kegiatan pendidikan yang dilakukan melalui media internet. Pemanfaatan internet dengan aplikasi Whatsapp adalah salah satu aplikasi yang digunakan untuk kegiatan perkuliahan oleh mahasiswa yang bisa meningkatkan kemampuan literasi digital. Tujuan dari penelitian ini adalah untuk mengetahui penggunaan whatsapp sebagai media literasi digital mahasiswa dan kemampuan literasi digital mahasiswa dilihat dari kemampuan berbahasa. Metode yang digunakan pada penelitian ini adalah simak, catat, dan kajian pustaka. Penelitian ini adalah penelitian deskriptif kualitatif. Hasil penelitian ini yaitu tingkat literasi digital mahasiswa dengan media sosial whatsapp masih kurang dan peningkatan kemampuan literasi digital mahasiswa ditinjau dari berbagi materi pelajaran di WhatsApp, fitur forward. Pembelajaran Jarak Jauh (PJJ) menggunakan fitur dari WhatsApp dan Kemampuan literasi digital siswa berkaitan dengan kemampuan berbahasa siswa, yaitu mendengar, berbicara, membaca, memirsa, dan menulis.Kata kunci: literasi digital, media sosial, Pembelajaran jarak jauh, Whatsapp

THE EFFECT OF PERCEIVED PRICE, PROMOTION, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASE INTENTIONS LAZADA MARKETPLACE IN DEPOK Eulin Karlina; Instianti Elyana; Fera Nelfianti; Siti Nuryati; Zaenal Arief
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

In today's modern era, acceleration and innovation in technology are pushing the world economy forward, so many new startups have sprung up that have come up with ideas to raise the level of the economy, such as online shops, e-commerce, and others. Lazada is a marketplace that is in demand by various groups for online transactions by often offering promotional programs at lower prices with free shipping and good service. This study aims to determine the effect of perceived price, promotion, product quality, and service quality in the Lazada marketplace on consumer purchasing decisions in Depok. This study uses a quantitative descriptive method by distributing questionnaires through Google Forms with purposive sampling, namely Lazada users as a consumer online shopping platform in Depok. In analyzing the data, this study used SPSS 26 to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. The results of this study indicate that based on the t-test, price perceptions have a positive and insignificant effect on purchasing decisions, and based on the t-test, promotion and product quality have a positive and significant effect on purchasing decisions. Based on the results of the F test, perceptions of price, promotion, product quality, and service quality significantly affect consumers' purchasing decisions in Depok. Based on the results of multiple regression analysis, the effect of perceived price, promotion, product quality, and service quality on purchasing decisions is only 73.5%. The remaining 26.5% is influenced by other variables not examined in this study.

Co-Authors A, Anastasya Aprida Situmorang Baharuddin Chirinna, Yeshana Dede Suleman Dedi Suharyadi Dinar Riftiasari Enggar Widianingrum Epilafaza, Sonia Fajar Kurniawan Fajri Ariandi Fera Nelfianti Helmy Ivan Taruna heri aryadi, heri Ida Zuniarti Ida Zuniarti, Ida Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana, Instianti Isroni Isroni Isroni Jaka Santosa Joko Ariawan Justian Megi Muhamad Khadafi Firman Nadiyanti, Siti Harum Sari Nur Eka Saputra Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita nyoman suardhita, nyoman Oki Rosanto Panji Suratriadi Popon Rabia Adawia Purnama Sari Puspasari, Aprilia Raden Ati Haryati Rahmadani, Diyah Ayu Resti Yulistria Rini Martiwi Roy Irawan Ryad, Ahmad Sabil Sabil Sabil sabil sabil, sabil Saputri, Frizka Leoni Sinta Rukiastiandari Siti Dedeh Humaeroh Siti Nuryati Siti Nuryati Sofyan Marwansyah Sri Rusiyati Sukmono Bayu Adhi Susan Rachmawati Taat Kuspriyono Tuty Mutiah Wiwin Wianti, Wiwin Yulianah Yulianah Yulianah Yulianah Yuniarti, Puji Yunita, Nadia Zaenal Arief Zahari , Ari Zahra Zahra Zulkifli Zulkifli

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