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All Journal International Journal of Applied Sciences in Tourism and Events Journal of Applied Sciences in Travel and Hospitality Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Dasril Indra
Sekolah Tinggi Pariwisata Bandung (enhaii)
Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT COMPONENT ON GUEST LOYALTY TOWARD STARRED HOTEL IN YOGYAKARTA Dasril Indra; Ersy Ervina
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1725.681 KB) | DOI: 10.31940/ijaste.v4i1.1647

Abstract

Purpose: This study aims to identify the overview of customer relationship management, analyze the level of hotel guest loyalty, and analyze the effect of customer relationship management consisting of services for the long term, individual service programs and partner relationships to the loyalty of hotel residents both simultaneously and partially. Research methods: This research was conducted in a descriptive and verification manner, while the research method used was a descriptive survey and explanatory survey methods, using samples through probability sampling techniques. Data collection used was interviews using a questionnaire accompanied by observation techniques. Data collection in the field was carried out in 2019. Data analysis used Path Analysis. Results and discussions: The results of this study indicate that; indicators of customer relationship management, and customer loyalty in four-star hotels in Yogyakarta City are generally rated well by customers, which means that four-star hotels in the City of Yogyakarta can raise good customer relationships and can provide high value and loyalty to their customer. Conclusion: Customer relationship management both simultaneously and partially affects the loyalty of four-star hotel customers in the city of Yogyakarta.
Analisis Tingkat Hunian dari Persfektif Fasilitas Hotel di Nyiur Indah Beach Hotel Pangandaran Indra, Dasril
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 2 No. 2 (2018)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v2i2.26

Abstract

This study aims to obtain empirical evidence about "Occupancy Rate Analysis of Effect Study Perspective Hotel amenities Hotel amenities Decision Against guest to stay at Nyiur Indah Beach Hotel Pangandaran". The results are expected to provide benefits of this research is to determine the extent of the facilities owned by Nyiur Indah Beach hotel guests can attract traffic and increase hotel revenue. The method used is descriptive analysis and 'verification. Data collection is an interview with using a questionnaire accompanied by literature study. The sampling technique used is the non-probability sampling techniques that do not provide equal opportunity for each element or member of the population to be sampled. Field data collection conducted in 2015. Data were analyzed using Path. Analysis (Path Analysis). The results showed that there are significant positive and significant effect of the variable to variable-making facility stay. Indicators rooms were clean and comfortable is important in influencing a person to stay. Basically the reason someone stay dihotel is to rest, the rooms are clean and comfortable will make a guest feel at home and comfortable in the rest.
Strategic management insights from a SWOT perspective: developing tourism villages in Subang District, West Java, Indonesia Indra, Dasril; Sinaga, Endang; Chakour, Samad; Masatip, Anwari
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.149-164

Abstract

The research provides strategic management insights by applying a SWOT analysis framework to develop Subang District, West Java, Indonesia tourism villages. It focuses on formulating an effective management and development strategy for Sari Bunihayu Tourism Village, one of the region’s earliest tourism sites. Developing tourism villages in Indonesia is a strategic effort to strengthen rural economies, preserve cultural identity, and promote sustainable tourism. Despite its strong tourism potential, Sari Bunihayu faces key challenges, including weak institutional governance, underdeveloped infrastructure, limited digital promotion, and fragmented stakeholder coordination. Using a mixed-method research design, the research integrates qualitative approaches, field observations, document analysis, and stakeholder interviews, with quantitative techniques involving weighted SWOT matrices validated by expert input. Findings show that Sari Bunihayu falls within Quadrant II of the SWOT matrix, indicating that internal strengths can be utilized to address external threats. Strategic priorities include enhancing community participation, preserving traditional knowledge, and strengthening destination branding to support cultural and agrotourism. Recommended initiatives involve developing educational tourism programs, hosting annual cultural festivals, improving digital marketing led by local youth, and forming a tourism cooperative to reinforce institutional capacity. The research recommends stronger collaboration among communities, government, academia, and the private sector. It also highlights the need for improved infrastructure, human capital development, and policy integration to ensure inclusive, adaptive, and sustainable tourism governance. Ultimately, this research presents a replicable strategy model for rural tourism development in Subang Regency, supporting broader equity, sustainability, and cultural preservation goals.
Co-Authors Chakour, Samad Ersy Ervina Masatip, Anwari Sinaga, Endang