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All Journal Tourism & Hospitality Essentials Journal ETNOSIA : Jurnal Etnografi Indonesia Asia-Pacific Management and Business Application JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Journal of Applied Sciences in Travel and Hospitality Majority Science Journal Journal of Tourism, Hospitality and Travel Management (JTHTM)
Masatip, Anwari
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Komunikasi, Motivasi Kerja Dan Kompetensi Terhadap Kepuasan Kerja Serta Implikasinya Pada Kinerja Dosen Pada Perguruan Tinggi Pariwisata Swasta Di Jawa Barat Riyadi, Heru; Utomo, Bambang Sapto; Masatip, Anwari
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9014

Abstract

The background to this research is based upon the phenomenon that is where lectures performances is not optimal so that the students' quality not favorable. As for the main factor, is the despicable performance of lecturer job satisfaction is low. Based on the previous researches, low job satisfaction is often caused by non-optimal of communication, work motivation and competences of lecturers at the private tourism college in west java. This study aims to acknowledge and analyze the impact of communication, work motivation and competences on job satisfaction and its implication on lecturers' performance in West Java private tourism college. This study uses a descriptive and explanatory survey approach. In this study, the samples were 224 lecturers in west java private colleges. The research used path analysis to interpret and explain the data result. The research concludes that there is an influence of the communication on job satisfaction of 3, 6%. Furthermore, the effect of work motivation on job satisfaction was 20, 3% and the effect of competences on job satisfaction were 12, 9%. In overall, the influence of independent variables on the job satisfaction was 70%, while the remaining 30% was from the other factors which were not examined for this research.
Branding Pendidikan Vokasi Pariwisata: Perspektif Stakeholder Industri di Sulawesi Selatan Arifin, Muhammad; Masatip, Anwari; Salim, Muhammad Arfin Muhammad; Eppang, Buntu Marannu; Badollahi, Muhammad Zainuddin
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 4, No 2 (2021): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v4i2.20922

Abstract

The literature on branding of educational institutions is still under development, so far there has been no research showing university branding. Research that has quantitative variations that have branding with other variables in the context of business organizations. This study aims to explore the formation of branding in vocational higher education institutions in the tourism sector.  Data were taken using Focus Group Discussion and interviews from tourism stakeholders.  This study uses thematic analysis, namely open coding and axial coding.  The results show that there are main attributes in the formation of branding, namely identity, alumni, management aspects, quality of human resources and products and competitiveness.  With the formation of these branding attributes, this research contributes to the measurement of tourism vocational education branding
ECOTOURISM IN SIMATUPANG VILLAGE: TURNING CHALLENGES INTO OPPORTUNITIES Tambunan, Ellyta; Masatip, Anwari
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.98

Abstract

Simatupang Village is a village located in Muara Sub-district, North Tapanuli Regency.. Simatupang Village has great potential for the application of the ecotourism concept because of its abundant natural resources and strong culture, but it is not well managed. The purpose of this research is to find out the concept of ecotourism in Simatupang Village and to find out the development of sustainable tourism in Simatupang Village. The research method used is a qualitative research method with a descriptive approach. The data collection techniques used were observation, interviews, and literature study, and the data analysis technique used was descriptive qualitative analysis. The concept of ecotourism in Simatupang Village is an ecotourism concept based on nature conservation and utilizing the environment and culture inherent in the community as a tourist destination that can increase income and prosper the community.
Adaptation and collaboration of local community in super priority destination tourism program in Labuan Bajo Islahuddin, Islahuddin; Eppang, Buntu Marannu; Som, Ahmad Puad Mat; Masatip, Anwari; Salim, Muhammad Arfin Muhammad
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 1 (2022)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i1.19708

Abstract

This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the importance of collaborating with stakeholders, namely local communities, government, tourism actors (businesses), and academics. The importance of strengthening awareness and more comprehensive local community tourism education can be achieved by encouraging the role of universities. There are at least three stages of strategy that emerged from the results: identification of collaborating stakeholders as a precondition for making commitments, between government, private sector, community, and academia; unit process as a space to determine the right strategy; and unit of results as the alignment of program implementation, consistency of commitment, and the formation of norms in. In this context, universities have a role in producing human resources and conducting research to answer the needs of the tourism industry.
Shaping Entrepreneurial Futures: Educational and Contextual Predictors among Vocational Tourism Students Sutono, Anang; Masatip, Anwari; Sugiama, Aceng Gima; Sudono, Agus
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.314

Abstract

Entrepreneurial intention among vocational tourism students has emerged as a critical focus in promoting job creation and self-employment in the creative economy sector. This study aims to examine the direct effects of entrepreneurial education, learning experience, industry openness, and digital efficacy on students' entrepreneurial intention while also evaluating the psychological roles of self-efficacy and attitude toward entrepreneurship. Employing a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 278 vocational tourism students in Indonesia through an online survey. The results indicate that entrepreneurial education significantly influences both self-efficacy and entrepreneurial attitude. Learning experience positively impacts self-efficacy, while industry openness demonstrates a strong direct effect on entrepreneurial intention. Digital efficacy does not directly affect self-efficacy or intention but contributes positively to entrepreneurial attitude. Conversely, self-efficacy does not have a significant direct effect on intention, whereas attitude toward entrepreneurship does. These findings extend the application of the Theory of Planned Behavior (TPB) by integrating contextual factors related to vocational education and provide strategic insights for curriculum designers and policymakers aiming to enhance the entrepreneurial capacity of vocational tourism institutions.
Strategic management insights from a SWOT perspective: developing tourism villages in Subang District, West Java, Indonesia Indra, Dasril; Sinaga, Endang; Chakour, Samad; Masatip, Anwari
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.149-164

Abstract

The research provides strategic management insights by applying a SWOT analysis framework to develop Subang District, West Java, Indonesia tourism villages. It focuses on formulating an effective management and development strategy for Sari Bunihayu Tourism Village, one of the region’s earliest tourism sites. Developing tourism villages in Indonesia is a strategic effort to strengthen rural economies, preserve cultural identity, and promote sustainable tourism. Despite its strong tourism potential, Sari Bunihayu faces key challenges, including weak institutional governance, underdeveloped infrastructure, limited digital promotion, and fragmented stakeholder coordination. Using a mixed-method research design, the research integrates qualitative approaches, field observations, document analysis, and stakeholder interviews, with quantitative techniques involving weighted SWOT matrices validated by expert input. Findings show that Sari Bunihayu falls within Quadrant II of the SWOT matrix, indicating that internal strengths can be utilized to address external threats. Strategic priorities include enhancing community participation, preserving traditional knowledge, and strengthening destination branding to support cultural and agrotourism. Recommended initiatives involve developing educational tourism programs, hosting annual cultural festivals, improving digital marketing led by local youth, and forming a tourism cooperative to reinforce institutional capacity. The research recommends stronger collaboration among communities, government, academia, and the private sector. It also highlights the need for improved infrastructure, human capital development, and policy integration to ensure inclusive, adaptive, and sustainable tourism governance. Ultimately, this research presents a replicable strategy model for rural tourism development in Subang Regency, supporting broader equity, sustainability, and cultural preservation goals.
GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

Abstract

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.
Kepuasan Pengunjung di Festival Palembang Matsuri 2023 : Peran Manajemen Tiket dalam Meningkatkan Pengalaman Ramadhani, Fitriyanti Rizky; Priyanto, Wisanggeni Agus; Masatip, Anwari
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14053485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ticketing management yang diukur dengan menggunakan teori fungsi manajemen POAC (planning, organizing, actuating, controlling) terhadap kepuasan pengunjung di event festival Palembang matsuri 2023. Pendekatan kuantitatif digunakan dengan metode pengambilan data berupa kuesioner yang diberikan kepada pengunjung festival Palembang matsuri 2023. Populasi dalam penelitian ini adalah pengunjung yang membeli tiket secara langsung di venue. Teknik pengambilan sampel menggunakan proportionated stratified random sampling dengan jumlah sampel sebanyak 88 orang. Analisis data pada penelitian ini menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Pengaruh ticketing management terhadap kepuasan pengunjung sebesar 41,1 %. (2) Pada variabel planning secara parsial tidak berpengaruh secara positif atau signifikan terhadap kepuasan pengunjung (3) Pada variabel organizing secara parsial berpengaruh secara positif dan signifikan terhadap kepuasan pengunjung. (4) Pada variabel actuating secara parsial tidak berpengaruh secara positif atau signifikan terhadap kepuasan pengunjung. (5) Pada variabel controlling secara parsial berpengaruh secara positif dan signifikan terhadap kepuasan pengunjung.
Guest Satisfaction on Star Hotel Preparedness In New Normal Era of Covid-19 Ervina, Ersy; Taufiq, Riza; Masatip, Anwari
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.01.2

Abstract

Implementing health protocols is one of the hotel industry's survival strategies in response to the Covid-19 pandemic. Although many studies have examined the importance of management strategies in dealing with disasters in the context of the Covid-19, there has been no study analyse the level of guest satisfaction on the preparedness of star hotels during the 'New Normal Era in Bandung, West Java. This research was conducted to evaluate guest satisfaction on star hotels' preparedness by collecting data from guests who had stayed during the pandemic. Importance-Performance Analysis (IPA) by sampling 100 respondents was used to assess guest satisfaction with performance, especially within the star hotel section, then dividing the results into four quadrants (Priority, Maintain, Low priority, and Excessive) and Guest satisfaction determine by using Customer Satisfaction Index (CSI). IPA analysis results show most of hotel section have implemented the preparedness health protocol that exceeds guests' expectations. Measurement of the guest satisfaction index shows guests are very satisfied with star hotels' preparedness in reducing the risk of the Covid-19 pandemic. However, star-hotels still need improve the preparedness by adapting and innovating service through technology.
Co-Authors Agus Sudono, Agus Ali Muhtasom Anang Sutono Bambang Sapto Utomo Chakour, Samad Dasril Indra Eko Susanto Eppang, Buntu Marannu Ersy Ervina Goeltom, Andar Danova Lastaripar Herry Rachmat Widjaja Islahuddin, Islahuddin Muhammad Arfin Muhammad Salim Priyanto, Wisanggeni Agus Ramadhani, Fitriyanti Rizky Riyadi, Heru Riza Taufiq Sinaga, Endang Som, Ahmad Puad Mat Sugiama, Aceng Gima Tamaulina Br Sembiring Tambunan, Ellyta