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All Journal Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi INCARE
Muchlis Muchlis
Sunan Ampel Islamic State University, Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Brand Activation Bandeng Mentari UMKM UD. Sarana Multi Niaga Kabupaten Gresik Ellyda Retpitasari; Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2018): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.848 KB) | DOI: 10.15642/jik.2018.8.1.20-34

Abstract

Dalam penelitian ini, peneliti membahas tentang strategi brand activation bandeng mentari usaha mikro, kecil, dan menengah (UMKM) UD. Sarana Multi Niaga Kabupaten Gresik. Tujuan dalam penelitian ini adalah untuk mengetahui tentang strategi brand activation yang digunakan UMKM UD. Sarana Multi Niaga Kabupaten Gresik dalam rangka untuk mewujudkan awareness konsumen, dan bentuk brand activation yang digunakan UMKM UD. Sarana Multi Niaga dalam rangka untuk mewujudkan awareness. Metode penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ditemukan bahwa, UMKM UD. Sarana Multi Niaga menjalankan strategi melalui segmentation, targeting dan positioning. Kemudian bentuk brand activation menggunakan sponshorship, product trial, dan direct selling. Strategi dan bentuk brand activation itu digunakan untuk mewujudkan kesadaran merek (brand awareness) dari konsumen, hal tersebut diwujudkan dengan brand Bandeng Mentari dikenal sebagai kearifan lokal dari kabupaten Gresik.
Analisis Semiotika dalam Iklan Shopee 12.12 Birthday Sale Edisi Blackpink Adinda Rita Dara; Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.2.100-113

Abstract

Meaning is a thought or reference that cannot be determined absolutely but is always in the relationship between symbol and reference. Meanwhile, image is a description of reality or perception that does not have to match what is described and must be different in every opinion. The focus of this research is how the meaning of the image of women is displayed in Shopee advertisements. This study uses Charles Sander Pierce's semiotic analysis technique with a critical approach. This technique is a way of looking at social reality that can occur in real life and can find out how to interpret women as objects in Shopee advertisements. From the results of this study, the researchers found that the image of women is described as attracting public interest to buy or use a product or service
Analisis Isi Pemberitaan Politik tvOne, MetroTV, dan RCTI menjelang Pemilihan Presiden 2019 di Indonesia Muchlis Muchlis
Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2021): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2021.11.1.64-78

Abstract

This study aims to describe the tendency of the content of political news messages by television media tvOne, MetroTV, and RCTI ahead of the 2019 presidential election in Indonesia. This study uses a content analysis approach. The results of this study indicate that the tendency of the message content of political news broadcast by television media; (1) tvOne through the news how are you in Indonesia in the morning, the news at noon, and the news in the evening; (2) Metro TV through Indonesian good morning news, afternoon metro; (3) RCTI, through news programs about morning news, afternoon news, and evening news, during March 2019. From the three television media, it was found that news programs were dominated by political reports that discussed presidential candidate pairs. and vice-presidential candidate number 01 (Joko Widodo-Ma'ruf Amin) compared to presidential and vice-presidential candidates serial number 02 (Prabowo Subianto-Sandiaga Uno).
PENGARUH APLIKASI TIK TOK TERHADAP EKSPRESI KOMUNIKASI MAHASISWA UNIVERSITAS ISLAM NEGERI (UIN) SUNAN AMPEL SURABAYA TAHUN 2020 Sandi Pratama; Muchlis Muchlis
INCARE, International Journal of Educational Resources Vol 1 No 2 (2020): August 2020
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.66 KB)

Abstract

This research aims to describe the influence of Tiktok's use of communication expressions of UIN Sunan Ampel Surabaya 2020. The number of samples taken in this study was as much as 94 people with purposive sampling techniques. This research is quantitative deskriftif research with correlation technique. The instrument used in this research is a poll of Tiktok's application and a poll of the influence of Tiktok on the communication expression UIN Sunan Ampel. Data is analyzed by using the Pearson product moment correlation. The research showed that there was a significance relationship between the use of Tiktok application with the influence of Tiktok on the communication expression of UIN Sunan Ampel Surabaya. which has a correlation coefficient value of 0.637 and the equivalent significance of P = 0,000 (P < 0.05) which means that the higher use of Tiktok application will be the higher expression of communication students UIN Sunan Ampel affected. Conversely, the lower the use of Tiktok application then the lower the effect.
Peran Penyuluh Agama Islam Fungsional dalam Melakukan Pembinaan terhadap Narapidana di Rumah Tahanan Kelas II-B Kabupaten Bangkalan(Perspektif Komunikasi Sosial dan Agama) Muchlis
Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Vol 3 No 2 (2020): DIRASAH
Publisher : Institut Agama Islam (IAI) Faqih Asy'ari Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/dirasah.v3i2.123

Abstract

Penelitian ini menggunakan pendekatan kualitatif-eksploratif dan didesaindalam bingkai studi fenomenologi. Hasil penelitian ini menunjukkan bahwa: 1)Peran penyuluh agama Islam fungsional dalam upaya melakukan pembinaanterhadap narapidana di rutan kelas II-B Kabupaten Bangkalan denganmenggunakan pendekatan komunikasi sosial dan agama termanifestasikandalam bentuk melakukan penyuluhan secara rutin di rutan kelas II-BKabupaten Bangkalan, yaitu setiap hari Jum’at selama dua kali dalam satubulan, tepatnya pada minggu pertama dan minggu ketiga. Kegiatan pembinaanyang berbentuk pemberian penyuluhan yang dilakukan oleh penyuluh agamaIslam fungsional tersebut, antara lain:mengajak para narapidana untukmembaca surat Yasin, tahlil, istighasah, dan shalawat; memberikan ceramahagama; serta menggunakan pendekatan bimbingan dan konseling dalam upayamenyelesaikan permasalahan yang dialami oleh para narapidana.2) Kendalakendalayang dihadapi oleh penyuluh agama Islam fungsional dalam upayamelakukan pembinaan terhadap narapidana di rutan kelas II-B KabupatenBangkalan dengan menggunakan pendekatan komunikasi sosial dan agamayaitu adanya kendala internal dan eksternal. Kendala internal berupa: adanyaperbedaan latar belakang budaya dari para narapidana, adanya perbedaanlatar belakang pendidikan dari para narapidana, dan adanya perbedaan kasusyang melatar belakangi para narapidana sehingga mereka harus menjalanimasa hukuman di rutan. Sedangkan kendala eksternal berupa kurangmemadainya infra struktur kamar mandi yang ada di rutan kelas II-BKabupaten Bangkalan.
The Da'wah Message in an Indonesian Horror Film (Case Studies on Film Pengabdi Setan Using A Semiotics Model Roland Barthes) Kiki Maulfi Hardiyanti; Muchlis Muchlis
Proceedings of International Conference on Da'wa and Communication Vol. 2 No. 1 (2020): Moderate Da’wa: Instruments of Reception for the Superdiverse Society
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

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Abstract

The study described a horror film entitled Pengabdi Setan that describes a family that believes in Islam. However, it is said that the family did not follow the true Islamic Friday. With all the weird and creepy things that often happen to his family. In this case, one member of the family is the mother of the devil. It was done to produce offspring. In research for this thesis, researchers formulated the problem as "what message of Pengabdi Setan?" to address the problem, researchers employed the method and type of study of the semiotical analysis of Roland Barthes. The results of this study indicate that the messages of the da’wah in the hideous film Pengabdi Setan have three messages covering the aqidah, the Shari'ah message, and the morals message. These are summed up by the three theories of monology, dialogue, and speech. So, the three theories were used to obtain the message of Pengabdi Setan.
Co-Authors Adinda Rita Dara Ellyda Retpitasari Kiki Maulfi Hardiyanti Sandi Pratama