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STRATEGI KOMUNIKASI KPID JAWA TIMUR DALAM PENCEGAHAN PENYEBARAN VIRUS CORONA Putri, Amalia Rosyadi; Retpitasari, Ellyda
KOMUNIKE Vol 12 No 2 (2020): Quo Vadis Komunikasi Islam
Publisher : UIN Mataram

This research is motivated by a phenomenon that occurred in early March 2020, the Indonesian people were shocked by the Corona pandemic outbreak, this outbreak originating from China, finally infecting Indonesian society. Broadcast media, both television and radio, are competing to broadcast the Corona outbreak. Indonesian Broadcasting Commission (KPID) East Java as an independent state institution participates in overcoming panic and efforts to prevent the Corona outbreak. The purpose of this study is to describe and find out the communication strategy of the KPID East Java in preventing the spread of the Corona outbreak. The theory used is the analysis of The Pervasive Presence. The method used is qualitative using a phenomenological approach. The results of this study found that the communication strategy of the KPID East Java in dealing with the spread of the Corona outbreak consisted of three strategies, namely by live talk shows on television and radio, distributing circulars to radio and television broadcasting institutions throughout East Java via email and WhatsApp, and publication of information through social media and public sphere, namely the KPID East Java Instagram. These three communication strategies are part of the task of the KPID East Java in supervising broadcasting institutions and media literacy to the public.

Analisis Naratif dalam Membangun Kepercayaan Diri Perempuan dalam Film Imperfect : Karier, Cinta & Timbangan Retpitasari, Ellyda; Arum Permana, Silvia; Nadhiroh, Difa'un
Journal of Communication Studies Vol 4 No 1 (2024): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v4i1.4176

Building self-confidence in the midst of body shaming or physical abuse in the name of a joke without thinking about someone's feelings. Without realizing it is a form of physical humiliation. The concept of confidence in the movie Imperfect by accepting conditions and being yourself without listening to what others say. The purpose of this research is to find out how a woman builds self-confidence in the midst of society's unreasonable beauty standards. The method used in this research is the skinative method. This research uses narrative analysis with social construction theory. Researchers obtained data from literature studies both through articles, journals, books and the internet. This movie describes the self-confidence race that grows in Rara. Researchers found scenes of insecurity in the process of self-acceptance. There are 11 scenes with two sub-materials found by researchers, starting with Rara, who is not confident in herself to Rara's self-acceptance process because of being grateful for whatever her body condition is.

Tradition Changes in the Khataman al-Qur'an in Kediri Region Retpitasari, Ellyda; Muna, Naila
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.463

The Covid-19 pandemic spreading in Indonesia has changed all aspects of social life. One of them is in the aspect of changing the culture of the Khataman al-Qur’an tradition in the Kediri Region. This study aims to describe the change in the Khataman al-Qur’an tradition in the Kediri Region. The research method used is the type of qualitative research with a phenomenological approach, while the analytical knife uses the theory of technological determinism. The results of the study state that changes in the implementation of Khataman al-Qur’an through WhatsApp Groups have positive and negative impacts. The positive impact is that it is easy to communicate for worship and maintain consistent motivation in reading the Qur'an. While the negative impact in the aspect of social solidarity such as the lack of emotional bonds and non-verbal cues between fellow members in the group. It is different from the dynamics of the implementation of the Khataman al-Qur’an which was previously held at a certain moment, but for now, it can be held at any time and become a daily habit of the community. In addition, there was a change in the implementation which was initially carried out with the custom of gatherings, and banquets serving food, while the presence of a pandemic changed the implementation of Khataman al-Qur’an through WhatsApp Groups.

Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media Rohmatul Hidayah, Arina; Retpitasari, Ellyda
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.577

The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.

Navigating the Path to Islam: Evaluating Persuasive Communication in Conversion Guidance Programs at the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya Wulandari, Siti Nur Alfiana; Ihsani, A. Fikri Amiruddin; Bachtiar, M. Anis; Retpitasari, Ellyda
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 1 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i1.3402

Understanding Islam poses a significant challenge for newly converted individuals and groups, underscoring the necessity of companionship and guidance to facilitate their learning and exploration of faith. Recognizing this imperative, the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya has initiated mentoring activities tailored specifically for new converts of Islam. Employing a persuasive communication approach between mentors and converts, the program aimed to deepen their understanding of faith. This study evaluated the effectiveness of persuasive communication in the development of conversion to Islam at the Indonesian Chinese Islamic Association Institute in Surabaya. Using qualitative research methods with a descriptive approach, in-depth interviews with key informants were conducted to gather data. The analytical framework is rooted in the AIDDA concept, encompassing Attention, Interest, Desire, Decision, and Action. The findings reveal that the Surabaya PITI Institute adeptly implements the AIDDA concept in the context of persuasive communication. Beginning with capturing converts' attention through the introduction of the ta'aruf program by da'i, the program proceeds to generate interest by delivering engaging and relevant content. The da'i employs a gentle and persuasive language when imparting Quranic teachings and avoiding coercion. As a result, converts make informed decisions to embrace Islamic practices such as regular prayer, zakat, and fasting, signifying a meaningful behavioral shift towards adherence to Islamic principles. Consequently, converts integrate the teachings presented by the da'i, prioritizing Islamic doctrines derived from the Quran and Hadith while gradually distancing themselves from conflicting Chinese cultural practices. This research provides insights into the role of persuasive communication in guiding converts and offers implications for the development of effective Da'wah strategies and approaches.

Digitalization of Women's Fiqh Da'wah via Instagram Account @dailyhaid Aizzatul Inayah; Retpitasari, Ellyda; Moh Shofiyul Huda MF; Lukman Hakim; Baudica Setia Noveluis
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2301

The social media content presented to the public is increasingly varied, including the content of the celebrity, one of which relates to female fiction. The purpose of this research is to describe how @dailyhaid accounts deliver the message about women's fiqh and to analyze the reception of the public to the content of the accounts about women. The research uses a qualitative approach through reception analysis with Stuart Hall's encoding-decoding theory. Data is collected through interviews, observations, and documentation. The subjects were active followers of the @dailyhaid Instagram account selected based on certain criteria using purposive sampling techniques. The research object on the contents of the @dailyhaid account was uploaded until December 28, 2023. As for the results of the research, the @dailyhaid account improves public understanding of women's fiqh through the delivery of attractively packed messages and the offer of free consultations. While reception analysis based on Stuart Hall's encoding-decoding theory on the expertise of the alleged perpetrator shows five dominant positions and two negotiating positions. The reception of the audience to the content of the message indicates six dominant positions and one negotiating position. The audience's reception to the visualization and narration of the content is in the dominant position. No informant in this study showed digestion in opposition positions.

Navigating the Path to Islam: Evaluating Persuasive Communication in Conversion Guidance Programs at the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya Wulandari, Siti Nur Alfiana; Ihsani, A. Fikri Amiruddin; Bachtiar, M. Anis; Retpitasari, Ellyda
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 1 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i1.3402

Understanding Islam poses a significant challenge for newly converted individuals and groups, underscoring the necessity of companionship and guidance to facilitate their learning and exploration of faith. Recognizing this imperative, the Indonesian Chinese Islamic Unity Institute (PITI) in Surabaya has initiated mentoring activities tailored specifically for new converts of Islam. Employing a persuasive communication approach between mentors and converts, the program aimed to deepen their understanding of faith. This study evaluated the effectiveness of persuasive communication in the development of conversion to Islam at the Indonesian Chinese Islamic Association Institute in Surabaya. Using qualitative research methods with a descriptive approach, in-depth interviews with key informants were conducted to gather data. The analytical framework is rooted in the AIDDA concept, encompassing Attention, Interest, Desire, Decision, and Action. The findings reveal that the Surabaya PITI Institute adeptly implements the AIDDA concept in the context of persuasive communication. Beginning with capturing converts' attention through the introduction of the ta'aruf program by da'i, the program proceeds to generate interest by delivering engaging and relevant content. The da'i employs a gentle and persuasive language when imparting Quranic teachings and avoiding coercion. As a result, converts make informed decisions to embrace Islamic practices such as regular prayer, zakat, and fasting, signifying a meaningful behavioral shift towards adherence to Islamic principles. Consequently, converts integrate the teachings presented by the da'i, prioritizing Islamic doctrines derived from the Quran and Hadith while gradually distancing themselves from conflicting Chinese cultural practices. This research provides insights into the role of persuasive communication in guiding converts and offers implications for the development of effective Da'wah strategies and approaches.

Praktik Komunikasi Massa Komisi Pemilihan Umum Kabupaten Kediri dalam Sosialisasi Pemilu 2024 Retpitasari, Ellyda; Pratama, M. Ilham Aditya; Kinasih, Imas Condro; Devi, Irva Rahma
Ittishol: Jurnal Komunikasi dan Dakwah Vol 2, No 2 (2024): Ittishol: Jurnal Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Democratic Party in Indonesia, often the spread of hoaxes occurs especially in the mass media, this affects people's perceptions of elections and candidates who are contesting the election. Media is an important element in political communication and socialization, which can influence a person's political attitude. The media can influence the attitudes of novice voters and first-time voters. The purpose of this research is to examine the mass communication of the General Election Commission in the implementation of a clean democracy, especially for novice voters, and can be more responsible for actively participating in the implementation of future elections. This research uses qualitative research through observation, interviews and documentation at the Kediri Regency General Election Commission. The results of this study refer to mass communication which is the most important thing in disseminating election information, the efficiency of its dissemination must also use the right media. Communicator experts use media quickly and periodically that expand messages to inform, influence, or spur change. All of that becomes effective election socialization, but it must be under intensive supervision so that there is no misunderstanding in the delivery of information.

STRATEGI KOMUNIKASI KPID JAWA TIMUR DALAM PENCEGAHAN PENYEBARAN VIRUS CORONA Putri, Amalia Rosyadi; Retpitasari, Ellyda
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 12 No. 2 (2020): Quo Vadis Komunikasi Islam
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v12i2.2662

This research is motivated by a phenomenon that occurred in early March 2020, the Indonesian people were shocked by the Corona pandemic outbreak, this outbreak originating from China, finally infecting Indonesian society. Broadcast media, both television and radio, are competing to broadcast the Corona outbreak. Indonesian Broadcasting Commission (KPID) East Java as an independent state institution participates in overcoming panic and efforts to prevent the Corona outbreak. The purpose of this study is to describe and find out the communication strategy of the KPID East Java in preventing the spread of the Corona outbreak. The theory used is the analysis of The Pervasive Presence. The method used is qualitative using a phenomenological approach. The results of this study found that the communication strategy of the KPID East Java in dealing with the spread of the Corona outbreak consisted of three strategies, namely by live talk shows on television and radio, distributing circulars to radio and television broadcasting institutions throughout East Java via email and WhatsApp, and publication of information through social media and public sphere, namely the KPID East Java Instagram. These three communication strategies are part of the task of the KPID East Java in supervising broadcasting institutions and media literacy to the public.

SOCIAL MEDIA IMPACT OF KEDIRI ELECTION COMMISSION IN INCREASING PARTICIPATION ELECTION IN 2024 An-Nasser, Ababil; Retpitasari, Ellyda; Inayah, Aizzatul; A.L, Dea Vanessa; Ihsani, A. Fikri Amiruddin
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 16 No. 1 (2024): Communication Culture & Digitalization
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v16i1.9826

Social media has an important role in socializing the 2024 elections. The 2024 elections cannot run well if there are no stages carried out beforehand. Researchers used a qualitative descriptive approach, through a process of direct observation and interviews at the Kediri District General Election Commission. The impact of communication through social media in increasing participation in the 2024 General Election is known that the number of voter participation has increased significantly to 83.75 percent in Kediri District. With the number of beginner voter participation consisting of generation Z and Millennial Generation almost 50%. The details of Generation Z reached 212,585 people, and the Millennial Generation reached 372,022 people.

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