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Politeness as the Effort to Maintain Social Relation in the Novel Emma by Jane Austen Qori Annisa; Jepri
Prologue: Journal on Language and Literature Vol. 9 No. 2 (2023): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v9i2.90

Abstract

This thesis explores politeness as the effort to maintain social relations in the novel Emma by Jane Austen. There are two objectives of this research; 1) to find out about the forms of politeness in the novel Emma by Jane Austen and 2) to find out how politeness maintains the social relations in the novel Emma by Jane Austen. The theory used in this research is the politeness theory by Brown and Levinson and social relation by Max Weber. The methodology employed is qualitative research in which the researcher tries to present the material descriptively. As for the source of data, these were collected from quotations in the novel to find the character's utterances which show the appropriate manner in particular situations to achieve and maintain successful social relationship with the addressee. The result of this research based on the findings concluded that negative politeness 35% is dominating in maintaining communal 20% and associative 15% relationships. Followed by positive politeness 28% is also widely used in the novel to maintain communal 15% and associative relationships 12%. Both appear in characters' utterances to indicate someone with respect and where only a part of the occasion or means of conflict is eliminated.
Obtaining Naturalness of Cultural Words Translation Procedures in the Novel Assassin’s Creed: Revelations by Oliver Bowden Mutiara Fisabella; Jepri Jepri; Adi Prautomo
Prologue: Journal on Language and Literature Vol. 8 No. 2 (2022): Prologue:Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

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Abstract

This research aims to determine the applied translation procedures in the cultural words translation and the naturalness of cultural words translations obtained by the applied procedures found in Oliver Bowden's Assassin's Creed: Revelations novel. Newmark’s theory of translation procedures is used to determine the types of translation procedures, whereas Nida and Taber’s formal and dynamic equivalence theory is used to determine which procedure produced natural cultural words translation. The method used in this research is the qualitative-descriptive method. The research data were collected from the dialogues and narrations found in the selected novel and its translation. Based on the analysis, the research yielded two results. First, the translation procedures applied in the cultural words translations are cultural equivalent, couplets, synonymy, naturalization, notes, descriptive equivalent, transference, shifts or transpositions, recognized translation, functional equivalent, and modulation. Second, only 9 out of 11 procedures successfully obtained naturalness of cultural words translation. The procedure producing the most natural cultural words translations is the cultural equivalent procedure as the cultural words translations it produced are oriented toward dynamic equivalence. On the other hand, the procedure with the least natural cultural words translation is the transference procedure due to the it producing exclusively formal equivalence-oriented translations.
Sosialisai Penetapan Harga Jual Produk Terhadap Profit UMKM di Kelurahan Karang Joang Jepri Jepri; Karina Amilia; Franky Purnama Wijaya
Abdimas Universal Vol. 6 No. 2 (2024): Oktober (In Press)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i2.491

Abstract

Almost all and the majority of MSME owners in Karang Joang Village, Balikpapan City, precisely in Gang Banyumas KM 15 RT 32 and its surroundings, have an inadequate understanding of the proper calculation of product selling prices. MSME owners have not identified and calculated costs optimally, causing the profit generated to be less than optimal. In response to this problem, the researcher will implement the work program "Socialization of Product Selling Price Determination towards MSME Profit in Kelurahan Karang Joang" to MSME owners and residents of RT 32 and its surroundings in KM 15 Karang Joang Village, North Balikpapan District, Balikpapan City. The purpose of this socialization is to increase the insight and knowledge of MSME owners in identifying costs and setting product selling prices more optimally. This socialization activity was attended by 33 participants, including MSME owners and local residents. The results of this activity showed an increase in understanding among the participants regarding the method of determining the right product selling price. MSME owners began to be able to identify the costs involved and calculate the selling price more accurately, so that the potential profit obtained is maximized.
Developing the Cultural Meaning Preservation Assessment (CMPA): A Multidimensional Methodology for Evaluating AI-Assisted Translation of Indigenous Cultural Knowledge Units Jepri Jepri
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 10, No 3 (2026): Juli 2026
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v10i3.28931

Abstract

ABSTRAK Kemajuan Akal Imitasi (AI) telah meningkatkan kualitas terjemahan melalui berbagai sistem terjemahan berbantuan AI yang menghasilkan terjemahan lebih cepat dan lebih akurat secara linguistik dibandingkan sebelumnya (Koehn, 2020; Toral & Way, 2018). Namun, AI masih menghadapi tantangan dalam mempertahankan makna budaya, khususnya pada Indigenous Cultural Knowledge Units (ICKUs) yang merepresentasikan identitas historis, sosial, dan budaya masyarakat adat. Penelitian ini bertujuan mengembangkan Cultural Meaning Preservation Assessment (CMPA), yaitu metode multidimensi untuk mengevaluasi kemampuan sistem AI dalam melestarikan makna budaya pada terjemahan ICKUs dari Kutai Adat Lawas. Penelitian menggunakan desain deskriptif kualitatif dengan korpus sebanyak 25 ICKUs yang diperoleh dari Badan Registrasi Wilayah Adat (BRWA) dan Indonesia Kaya. Sebagai acuan evaluasi, dikembangkan Human Gold Standard Translation (HGST) menggunakan teknik peminjaman dan deskripsi (Newmark, 1988). Selanjutnya, terjemahan yang dihasilkan oleh Google Translate, DeepL, ChatGPT, Gemini, dan Claude dievaluasi menggunakan enam dimensi CMPA, yaitu pelestarian leksikal, semantik, budaya, historis, pragmatik, dan identitas pribumi. Hasil penelitian menunjukkan bahwa meskipun sebagian besar sistem Akal Imitasi (AI) memiliki kinerja yang baik dalam kesetaraan leksikal dan semantik, pelestarian makna historis, pragmatik, dan budaya masih menjadi kelemahan utama. CMPA memberikan kontribusi metodologis sebagai kerangka kerja holistik untuk mengevaluasi pelestarian makna budaya dalam terjemahan berbantuan Akal Imitasi (AI). Keywords: Artificial Intelligence-Assisted Translation, Cultural Meaning Preservation Assessment (CMPA), Indigenous Cultural Knowledge Units (ICKUs), Translation Quality Assessment, Cultural Meaning Preservation, Kutai Adat Lawas. ABSTRACT Recent advances in Artificial Intelligence (AI) have significantly improved translation quality through the development of AI-assisted translation systems capable of producing faster and more linguistically accurate translations than previous approaches (Koehn, 2020; Toral & Way, 2018). Nevertheless, AI continues to face challenges in preserving cultural meaning, particularly when translating Indigenous Cultural Knowledge Units (ICKUs), which embody the historical, social, and cultural identities of Indigenous communities. This study aims to develop the Cultural Meaning Preservation Assessment (CMPA), a multidimensional assessment framework designed to evaluate the ability of AI-assisted translation systems to preserve the cultural meaning of ICKUs derived from Kutai Adat Lawas. The study employed a qualitative descriptive research design using a corpus of 25 ICKUs collected from the Badan Registrasi Wilayah Adat (BRWA) and Indonesia Kaya. A Human Gold Standard Translation (HGST) was developed as the evaluation benchmark using borrowing and descriptive translation techniques (Newmark, 1988). Translations generated by Google Translate, DeepL, ChatGPT, Gemini, and Claude were subsequently evaluated using the six dimensions of the CMPA framework: lexical, semantic, cultural, historical, pragmatic, and Indigenous identity preservation. The findings indicate that although most AI systems perform well in achieving lexical equivalence and semantic accuracy, preserving historical, pragmatic, and culturally embedded meanings remains a major challenge. The proposed CMPA makes a methodological contribution by providing a holistic framework for evaluating cultural meaning preservation in AI-assisted translation. Keywords: Artificial Intelligence-Assisted Translation; Cultural Meaning Preservation Assessment (CMPA); Indigenous Cultural Knowledge Units (ICKUs); Translation Quality Assessment; Cultural Meaning Preservation; Kutai Adat Lawas.