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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Andayani Andayani
Universitas Budi Darma, Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi dan Store Exterior Terhadap Minat Beli Konsumen Pada Bisnis Retail Minimarket Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Facing intense competition in business, a strategy is needed to encourage consumers to make purchases. With the presence of more and more mini markets in Indonesia competing in serving consumer needs and greatly assisting the government in reducing the number of unemployed, the availability of these mini markets is highly desired by both rural and urban communities. This study aims to determine how the effect of promotion and store exterior on people's buying interest. The results show that the role of minimarkets on people's buying interest is very supportive, because the provision of products that are tailored to the needs of the community is accompanied by a good atmosphere and presentation and service to consumers, so that customers feel satisfied and decide to buy. Thus, the convenience of shopping at an affordable price and an integrated and creatively designed building leads consumers to decide to buy the products they need
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai Terhadap Loyalitas Pelanggan Pada Mini Market Bina Karya Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study consists of three variables, namely, retail service quality variable (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study was to determine the effect of retail service quality and outlet atmosphere on customer loyalty at the Bina Karya Minimarket. The method used in this research is descriptive and associative method. In this study obtained a sample of 96 people. Data collection techniques used in this study were library research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is an interval scale. The data obtained from the questionnaire results were then processed using validity test, reliability test, t test, correlation coefficient analysis, and coefficient of determination and multiple regression analysis. Based on the results of research from multiple regression calculations, the results obtained which state that partially the quality of retail services and the atmosphere of the outlets affect customer loyalty so that H0 is rejected, meaning that the quality of retail services and the atmosphere of the outlets affect customer loyalty.
Co-Authors Ronda Deli Sianturi