Article Per Year (5 Year)
p-Index From 2021 - 2026
1.835
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education YUME : Journal of Management Ultima Management : Jurnal Ilmu Manajemen To Maega: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Borneo JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Kantor Innovative: Journal Of Social Science Research Journal Pemberdayaan Ekonomi dan Masyarakat
Angga Sanita Putra
Fakultas Ekonomi - Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
TECHNICAL ANALYSIS IN COMPANIES LISTED ON LQ45 ON THE INDONESIA STOCK EXCHANGE 2011–2018 Putra, Angga Sanita; Miharja, Rediawan
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3175

Abstract

Abstract- Technical analysis is an investment strategy known by investors to reduce the risks that occur in stock investments. The assumption of technical analysis that uses past data contradicts the efficient market hypothesis, where technical analysis cannot obtain abnormal returns in an efficient market, and not all markets are efficient because there are things that can interfere with market efficiency, namely behavioral finance and Indonesia is an emerging market capital. This study aims to compare how significant is the difference between return obtained through a technical analysis applying simple moving average strategy and return obtained from the buy hold strategy in the sideways period, bullish period, and also during the all period of both sideways and bullish. This will imply whether or not the market in Indonesia has been efficient. To compare the differences in returns in this study, t test was conducted with SPSS 23 for companies listed on LQ45 on the Indonesia Stock Exchange. From the results of the difference in returns in this study, it was found that the market in Indonesia was efficient in the weak form because of the non-significant difference of return of the simple moving average strategy and buy-hold-startegy. This result will provide a reference for investors to choose the best investment strategy in Indonesia. Research focuses on weak form efficient markets during the bullish and sideways periods. Further researchers can also examine the bearish market. Keywords: Technical Analysis; Efficient Market Hypothesis; Behavioral Finance; Emerging Market Capital; Simple Moving Average; Indonesia Stock Exchange
PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SOCIOLLA Putri, Aisyah Nabila; Putra, Angga Sanita
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2799

Abstract

In the globalization era, the development of technology has become more advanced and given rise to the usage of internet within a majority of the population, causing many e-commerce business actors to use internet services for digital marketing, through both social media and marketplace platforms. An e-commerce participating in this advancement is Sociolla. The aim of this research is to see the perceptions of Sociolla users towards Service Quality, Price, Promotion, and Purchase Decisions, and to examine the effects of Service Quality, Price, and Promotion towards the Purchase Decisions in Sociolla Partially and Simultaneously. The method used in this research is the associative method with a quantitative research. Sample collection is done through the non-probability sampling method, and the non-probability sample collection method used is judgmental sampling, with a sample size of 100 respondents. The data analysis method uses the Validity and Reliability test, the Classic Assumption test, and the Hypothesis test.Based on the T test results, it is obtained that the variables Service Quality and Promotion pose a significant impact towards the Purchase Decisions in Sociolla, while Price does not pose a significant impact towards the Purchase Decisions in Sociolla. Concurrently, through the F test results, it is obtained that Service Quality, Price, and Promotion simultaneously pose a significat impact towards the Purchase Decisions in Sociolla.
Pengaruh Event Tanggal Kembar di Marketplace Shopee Terhadap Minat Beli Masyarakat Enriza, Mohamad Hafizh; Putra, Angga Sanita
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.4903

Abstract

Artikel ini membahas tentang pengaruh event tanggal kembar terhadap minat beli masyarakat. Penelitian ini bertujuan guna melihat apakah ada atau tidaknya pengaruh event tanggal kembar terhadap minat beli masyarakat di marketplace shopee. Penelitian ini memakai metode kuantitatif guna menentukan sebesar apa pengaruh event tanggal kembar yang diselenggarakan shopee terhadap minat beli masyarakat. Untuk penelitian ini, teknik purposive sampling digunakan untuk mengumpulkan sampel sebanyak 100 responden. Kuesioner digunakan untuk mengumpulkan data guna menunjang penelitian ini. Setelah data dikumpulkan, analisis data dilakukan menggunakan analisis regresi linier sederhana. Hasil penelitian menyatakan bahwa nilai t hitung berbilang 2,856 lebih besar dari nilai t tabel berbilang 1,984. Ini menyatakan bahwa minat beli dipengaruhi oleh event tanggal kembar. Koefisien determinasi menunjukkan bahwa 7,7 % minat beli masyarakat dipengaruhi oleh event tanggal kembar.
Analisis Strategi Tata Kelola Produk Guna Meningkatkan Kepercayaan Konsumen pada UMKM Terasi di Kabupaten Karawang Putra, Angga Sanita; Pardistya, Irvan Yoga; Helfi, Yudi; Maula, Kholida Atiyatul
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 1 No. 3 (2024): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v1i3.435

Abstract

Analisis Strategi Pemasaran adalah suatu bentuk rencana bagaimana merancang arah sasaran pasar terhadap permintaan konsumen dalam menentukan ekspektasi perusahaan untuk menarik minat pelanggan terhadap produk yang ditawarkan dalam meningkatkan penjualannya. Permasalahan yang dihadapi oleh usaha Rebon Putra Mandiri di Desa Pagadungan, Kecamatan Tempuran, Kabupaten Karawang, adalah tidak adanya merek dan usaha yang masih kecil sementara pengelolaan produksi di pedesaan yang susah menembusi pangsa pasar. Oleh karena itu, dilakukan penelitian yang bertujuan untuk menganalisis strategi tata kelola produk yang dapat digunakan oleh UMKM terasi di Kabupaten Karawang untuk meningkatkan penjualan produk mereka. Metode yang digunakan untuk menganalisis yaitu menggunakan pendekatan kualitatif, dengan melakukan wawancara langsung ke pelaku usaha dan melihat kekurangan yang terjadi pada usaha terasi RPM yang telah dijalankan dari tahun 2009 ketika umkm tersebut berdiri. Strategi pemasaran yang diperoleh setelah menganalisis ialah koordinasi pendampingan UMKM, peningkatan branding identitas, sosialisasi manajemen dan pemasaran, pembuatan legalitas usaha, penjualan digital marketing, dan monitoring UMKM.
Co-Authors Aan Hanifah Andi Prasetyo Arif Rakhman Bagas Pratama Cahyadi Enriza, Mohamad Hafizh Esa Miftakhul Ullumia Gusganda Suria Manda Helfi, Yudi Herawati Herawati Irvan Yoga Pardistya Jessica Juneta Made Panji Teguh Santoso Maula, Kholida Atiyatul Nopiana, Medi Nurul Aeni Putri, Aisyah Nabila Ratna Ayu Rediawan Miharja Rina Maria Hendriyani Venny Kurniawati Wardhatun Nissah