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Parlin Sinaga
STIE Bhakti Pembangunan
Decision Sciences, Operations Research & Management

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ANALISIS DAMPAK PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DENGAN VARIABEL MODERATOR PADA GO-JEK Parlin Sinaga
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.825 KB) | DOI: 10.34308/eqien.v10i1.483

Abstract

This study aims to determine the impact of GoJek's quality of service and price on customer satisfaction with Stie Tribuana student’s purchase intent as a moderate variable in the fifth semester. The population used in this survey is the consumers who used the Gojek transportation serviceThe study was conducted using a quantitative descriptive approach, and the nature of the study is a case study supported by the study. The essence of this study is descriptive study. H. The test is intended to explain and explain the nature of the situation that was present at the time the test was performed and to investigate the cause Based on the analysis results and reasoning of this study, we can conclude that there are four accepted hypotheses. In short, customer satisfaction and purchasing preferences for service are variables that adjust service levelsBased on the analysis results and reasoning of this study, we can conclude that there are four accepted hypotheses. In short, customer satisfaction and purchasing preferences for service are variables that adjust service levels. Customer satisfaction. Service variables are related to customer satisfaction, customer satisfaction with interest rates is a medium variable, and interest rate price variables are medium variables. Other hypotheses were rejected because the survey showed a significant association with the customer satisfaction variable, that is, the variable price did not affect customer satisfaction.
ANALISIS DAMPAK CUSTOMER SERVICE TERHADAP LOYALITAS DI SWAMITRA ASMINDO SURAKARTA Suroyo Suroyo; Parlin Sinaga; Aprianto Miduk Pandapotan Saragih
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.895 KB) | DOI: 10.34308/eqien.v10i1.490

Abstract

The most important factor in determining a company's success and quality is its ability to serve its customers. After analysis, if there are any signs of customer dissatisfaction, the attribute causing the dissatisfaction should be identified and corrective action taken or resolved. Analyzing the level of service that has been provided, Swamitra Asmindo Surakarta has been paying attention to Customer Satisfaction. This survey uses survey design, specifically the primary data collection method for asking each respondent. This survey was conducted by distributing surveys to clients using Swamitra Asmindo Surakarta's deposit service. The results of the tests performed can show that the quality of service has a significant impact on aspects such as concreteness, reliability, responsiveness, security and empathy.. on customer satisfaction at Swamitra Asmindo Surakarta. So, the first hypothesis in this study is provenThe results of the calculation of the value of t (partial) to the value of F (together) Swamitra Asmindo Surakarta has a significant impact on quality of service and customer satisfaction. Five measures, including tangible, reliable, responsive, safe and empathic, will be further considered and qualitatively improved.
DAMPAK PEMASARAN TERHADAP JASA ANGKUTAN BARANG DENGAN STUDI KASUS PT. JASA PRIMA LOGISTIK BULOG Suroyo Suroyo; Aprianto Miduk Pandapotan Saragih; Parlin Sinaga
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.296 KB) | DOI: 10.34308/eqien.v10i1.505

Abstract

One of the business fields run by the company is engaged in the service business. Both in the form of transportation services, tours and travels, health services, lodging services, laundry services, and freight forwarding services. In general, the delivery of these goods uses air transportation because airplanes are still the fastest means of transportation at this timeThe data collection techniques that the author uses in writing this scientific work are Interview and Questionnaire. After the relevant data is collected, then the data is processed. In preparing the discussion of this research report, the author uses descriptive data analysis. Descriptive approach is to collect, classify and compile existing data then analyze the data and then relate it to theories related to the problem From the responses of the respondents it can be concluded that from 100 respondents more said that the satisfaction of the services provided by PT. Bulog's Prima Logistics Service is Agree, which is 45 people. Although 10 people answered Don''t Agree, 45 people who answered Agree have proven that the services provided by the company are right for consumers. From the results of research and analysis conducted on the variables causing the non-fulfillment of the delivery of goods at PT. Excellent Logistics Service. Then, several dominant variables that cause the delivery target not to be achieved can be stated as Product, Promotion, people, Process, and Customer Service
Co-Authors Aprianto Miduk Pandapotan Saragih Suroyo Suroyo