Garuda - Garba Rujukan Digital

Aprianto Miduk Pandapotan Saragih

Universitas Prima Indonesia

Author-ID : 3620334

Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document

Claim Missing Document

Articles

ANALISIS DAMPAK CUSTOMER SERVICE TERHADAP LOYALITAS DI SWAMITRA ASMINDO SURAKARTA Suroyo Suroyo; Parlin Sinaga; Aprianto Miduk Pandapotan Saragih
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The most important factor in determining a company's success and quality is its ability to serve its customers. After analysis, if there are any signs of customer dissatisfaction, the attribute causing the dissatisfaction should be identified and corrective action taken or resolved. Analyzing the level of service that has been provided, Swamitra Asmindo Surakarta has been paying attention to Customer Satisfaction. This survey uses survey design, specifically the primary data collection method for asking each respondent. This survey was conducted by distributing surveys to clients using Swamitra Asmindo Surakarta's deposit service. The results of the tests performed can show that the quality of service has a significant impact on aspects such as concreteness, reliability, responsiveness, security and empathy.. on customer satisfaction at Swamitra Asmindo Surakarta. So, the first hypothesis in this study is provenThe results of the calculation of the value of t (partial) to the value of F (together) Swamitra Asmindo Surakarta has a significant impact on quality of service and customer satisfaction. Five measures, including tangible, reliable, responsive, safe and empathic, will be further considered and qualitatively improved.

DAMPAK STRATEGI PROMOSI DENGAN MEDIA ONLINE TERHADAP PENYEDIA JASA HOSTING DENGAN STUDI KASUS PADA PASARHOSTING.COM Aprianto Miduk Pandapotan Saragih
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Based on the description that has been stated, a study was conducted to analyze Pasarhosting.com''s online promotion using the Analytical Hierarchy Process (AHP) method entitled " Impact Of Promotional Strategies With Online Media On Hosting Service Providers With Case Study On Pasarhosting.Com". The analytic hierarchy process includes both qualitative and quantitative aspects of the human mind. The qualitative aspect is to define the problem and its hierarchy, and the quantitative aspect is to express judgments and preferences in a concise mannerthe essence of this research is to identify Pasarhosting.com''s online promotion strategy by prioritizing the advantages of its products, knowing the factors, actors, goals through hierarchical preparation and setting priorities, as well as the existence of alternatives for preparing company promotion strategies. For this reason, a promotion strategy was selected using the AHP analysis tool according to the hierarchy to assist the priority setting process, starting with determining the factors, actors, objectives and alternatives of Pasarhosting.com online promotion strategyThere are five (5) factors that make up Pasarhosting.com online promotion strategy, namely Competitors, Market Analysis, STP, Technology, Availability of Time and Human Resources. Competitors have the highest influence in determining Pasarhosting.com''s promotional mix The second priority is the Market Analysis factor The most influential actor at Pasarhosting.com is the CEO The most desired goal is to increase sales of Pasarhosting.com domains and hosting.The best alternative Pasarhosting.com online promotion strategy to implement is promotion through social media, followed by SEO, webverting, web experience and direct promotion via e-mail. Pasarhosting.com must give sufficient time to analyze the market that continues to grow, it is necessary to develop an online promotion strategy according to the rapid increase in technology.

DAMPAK PEMASARAN TERHADAP JASA ANGKUTAN BARANG DENGAN STUDI KASUS PT. JASA PRIMA LOGISTIK BULOG Suroyo Suroyo; Aprianto Miduk Pandapotan Saragih; Parlin Sinaga
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

One of the business fields run by the company is engaged in the service business. Both in the form of transportation services, tours and travels, health services, lodging services, laundry services, and freight forwarding services. In general, the delivery of these goods uses air transportation because airplanes are still the fastest means of transportation at this timeThe data collection techniques that the author uses in writing this scientific work are Interview and Questionnaire. After the relevant data is collected, then the data is processed. In preparing the discussion of this research report, the author uses descriptive data analysis. Descriptive approach is to collect, classify and compile existing data then analyze the data and then relate it to theories related to the problem From the responses of the respondents it can be concluded that from 100 respondents more said that the satisfaction of the services provided by PT. Bulog's Prima Logistics Service is Agree, which is 45 people. Although 10 people answered Don''t Agree, 45 people who answered Agree have proven that the services provided by the company are right for consumers. From the results of research and analysis conducted on the variables causing the non-fulfillment of the delivery of goods at PT. Excellent Logistics Service. Then, several dominant variables that cause the delivery target not to be achieved can be stated as Product, Promotion, people, Process, and Customer Service

Title

Found 3 Documents
Search

Abstract

Abstract

Abstract

Title Search

Found 3 Documents Search

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search