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All Journal Jurnal Administrasi Publik : Public Administration Journal
Muhammad Levia Dava Rezeki Effendi
Universitas Muhammadiyah Malang
Social Sciences

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The Effectiveness of E-commerce Platforms Banyuwangimall.com in The Development of Small and Medium Enterprises Muhammad Levia Dava Rezeki Effendi; Puji Susilo Asih; Iradhat Taqwa Sihidi; Ali Roziqin
Jurnal Administrasi Publik (Public Administration Journal) Vol 12, No 1 (2022): Jurnal Administrasi Publik (Public Administration Journal), June
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jap.v12i1.5870

Abstract

This article aims to explain the effectiveness of e-commerce platforms Banyuwangimall.com in the development of Small and Medium Enterprises in Banyuwangi. The problem is focused on the problem of dysfunction on e-commerce platforms Banyuwangi-Mall.com as a place to buy and sell people online as well as to increase market share and competitiveness of small and medium-sized businesses.  To approach this problem, the reference indicators of effectiveness are used according to Budiani (2017), data is collected through literature studies, where sources and data are obtained from journals, books, online news, or websites. This study concluded that the effectiveness of the e-commerce platform Banyuwangimall.com in the development of small and medium-sized businesses has not been fully effective. Of the four effectiveness indicator variables, three variables have been fulfilled, but their implementation is still not optimal enough, the three variables are the alignment of program goals, socialization, and program monitoring. One variable that has not been fulfilled is the achievement of the program objectives. The malfunction of Banyuwangi-mall.com from the end of February 2021 to the end of January 2022 signifies the stagnation of the implementation of a program.
The Effectiveness of E-commerce Platforms Banyuwangimall.com in The Development of Small and Medium Enterprises Muhammad Levia Dava Rezeki Effendi; Puji Susilo Asih; Iradhat Taqwa Sihidi; Ali Roziqin
Jurnal Administrasi Publik (Public Administration Journal) Vol. 12 No. 1 (2022): Jurnal Administrasi Publik (Public Administration Journal), June
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jap.v12i1.5870

Abstract

This article aims to explain the effectiveness of e-commerce platforms Banyuwangimall.com in the development of Small and Medium Enterprises in Banyuwangi. The problem is focused on the problem of dysfunction on e-commerce platforms Banyuwangi-Mall.com as a place to buy and sell people online as well as to increase market share and competitiveness of small and medium-sized businesses.  To approach this problem, the reference indicators of effectiveness are used according to Budiani (2017), data is collected through literature studies, where sources and data are obtained from journals, books, online news, or websites. This study concluded that the effectiveness of the e-commerce platform Banyuwangimall.com in the development of small and medium-sized businesses has not been fully effective. Of the four effectiveness indicator variables, three variables have been fulfilled, but their implementation is still not optimal enough, the three variables are the alignment of program goals, socialization, and program monitoring. One variable that has not been fulfilled is the achievement of the program objectives. The malfunction of Banyuwangi-mall.com from the end of February 2021 to the end of January 2022 signifies the stagnation of the implementation of a program.
Co-Authors Ali Roziqin Iradhad Taqwa Sihidi Puji Susilo Asih