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All Journal Primanomics : Jurnal Ekonomi & Bisnis Paulus Journal of Accounting (PJA) YOS SOEDARSO ECONOMICS JOURNAL Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Jerliyen Pramita Londong
Universitas Kristen Indonesia Paulus
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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PEMAKNAAN GOOD CORPORATE GOVERNANCE DALAM MEWUJUDKAN TRI PANGGILAN GEREJA (BERSAKSI, BERSEKUTU, MELAYANI) Jerliyen Pramita Londong
Paulus Journal of Accounting (PJA) Vol 1 No 1 (2019): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.394 KB) | DOI: 10.34207/pja.v1i1.84

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pemaknaan penerapan good corporate governance dalam mewujdkan Tri Panggilan Gereja. Studi kasus pada Gereja Toraja Jemaat Biringkanaya dengan melibatkan perwakilan anggota Jemaat pada masing-masing kelompok. Dengan menggunakan metode interpretif fenomenologi analisis, penelitian ini menemukan bahwa program kerja yang telah dijalankan oleh Gereja Toraja Jemaat Biringkanya telah menyesuaikan dengan misi Tri Panggilan Gereja, akan tetapi pelaksanaan program kerja masih belum maksimal dirasakan oleh anggota gereja.
PENGARUH RELATIONSHIP MARKETING DAN LOYALITAS PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MIXUE MAKASSAR Reni Anastasia; Noviantry Ruruk; Amir Jaya; Johannes Baptista Halik; Jerliyen Pramita Londong
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 2 (2023): Agustus 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

This research aims to see the influence between relationship marketing and customer loyalty on Mixue consumer purchasing decisions in the city of Makassar. This research took a sample of 50 people using the convenience sampling method from Mixue consumers in the city of Makassar. The data was then analyzed using statistical data analysis techniques using the SmartPLS version 4 application. From the research results it was found that Relationship marketing did not affect the purchasing decisions of Mixue consumers in the city of Makassar. Service quality has a positive and significant effect on Mixue consumer purchasing decisions in the city of Makassar. Based on these results, the author suggests that Mixue be able to handle consumer complaints better and create customer loyalty so that they do not lose out in today's increasingly fierce competition.
Pengaruh Green Product dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Mie Lemonilo Ruth Yulianti Mangopang; Amir Jaya; Jerliyen Pramita Londong
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3792

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product dan gaya hidup sehat terhadap keputusan pembelian Mie Lemonilo. Fenomena meningkatnya kesadaran konsumen terhadap produk ramah lingkungan dan pola hidup sehat mendorong perubahan preferensi dalam memilih produk makanan instan. Pendekatan kuantitatif digunakan dalam penelitian ini dengan penyebaran kuesioner kepada 100 responden. Analisis data dilakukan menggunakan SmartPLS 4 untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa green product berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin tinggi persepsi konsumen mengenai atribut ramah lingkungan, semakin tinggi kecenderungan mereka untuk membeli produk tersebut. Selain itu, gaya hidup sehat juga terbukti berpengaruh signifikan, menandakan bahwa konsumen dengan orientasi hidup sehat lebih cenderung memilih produk yang dianggap lebih aman dan alami. Temuan ini menegaskan pentingnya strategi pemasaran berbasis keberlanjutan dan promosi gaya hidup sehat dalam meningkatkan keputusan pembelian.
The Influence of Ease of Use, Practicality, and Product Information on Generation Z Consumer Purchase Decisions on the Shopee Application in Makassar City Adel Gedis Mangngappi; Amir Jaya; Jerliyen Pramita Londong
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4284

Abstract

The development of digital technology and the rapid growth of e-commerce have changed consumer shopping behaviour, especially among Generation Z, who are highly dependent on digital platforms. This study aims to analyse the influence of convenience, practicality, and product information on the purchasing decisions of Generation Z consumers who use the Shopee application in Makassar City. Purposive sampling was utilised to pick 100 respondents for the quantitative, explanatory research design study. Using the SmartPLS 4 program, Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to analyse the data. Convenience had a positive and significant impact on purchasing decisions (β = 0.370; t = 3.069; p = 0.002), practicality had a positive and significant impact (β = 0.312; t = 2.073; p = 0.038), and product information had a positive but not significant impact (β = 0.259; t = 1.873; p = 0.061). With an R-Square value of 0.831, the study model has good predictive potential. On the Shopee platform, Generation Z's purchase decisions are primarily influenced by convenience.
Co-Authors Adel Gedis Mangngappi Amir Jaya Johannes Baptista Halik Noviantry Ruruk Reni Anastasia Ruth Yulianti Mangopang