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All Journal Primanomics : Jurnal Ekonomi & Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) YOS SOEDARSO ECONOMICS JOURNAL Journal of Management, Accounting, and Administration Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Amir Jaya
Universitas Kristen Indonesia Paulus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH RELATIONSHIP MARKETING DAN LOYALITAS PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MIXUE MAKASSAR Reni Anastasia; Noviantry Ruruk; Amir Jaya; Johannes Baptista Halik; Jerliyen Pramita Londong
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 2 (2023): Agustus 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

This research aims to see the influence between relationship marketing and customer loyalty on Mixue consumer purchasing decisions in the city of Makassar. This research took a sample of 50 people using the convenience sampling method from Mixue consumers in the city of Makassar. The data was then analyzed using statistical data analysis techniques using the SmartPLS version 4 application. From the research results it was found that Relationship marketing did not affect the purchasing decisions of Mixue consumers in the city of Makassar. Service quality has a positive and significant effect on Mixue consumer purchasing decisions in the city of Makassar. Based on these results, the author suggests that Mixue be able to handle consumer complaints better and create customer loyalty so that they do not lose out in today's increasingly fierce competition.
Pengaruh Sosial Media Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Shampo Sunsilk Di Kota Makassar Chlaudia Mangoting; Amir Jaya; Andryanus Paridy
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1989

Abstract

Inti dari penelitian ini adalah untuk menjelaskan hubungan antara hiburan online dengan cara hidup dalam memilih pembelian dan perilaku pembelanja terhadap pilihan pembelian. Hubungan antara kebutuhan konsumen dan gaya hidup terhadap pilihan pembelian konsumen produk pembersih Sunsilk di Kota Makassar. Pemeriksaan ini dilakukan di Kota Makassar, dan uji eksplorasi melibatkan 48 responden dengan menggunakan strategi pemeriksaan berkala yang disesuaikan dengan jajak pendapat yang diberikan oleh responden. Teknik eksplorasi yang digunakan bersifat kuantitatif dan hasilnya menunjukkan bahwa terdapat hubungan positif dan besar antara hiburan berbasis web dan pembelian arahan mandiri. Selain itu, terdapat hubungan positif dan besar antara gaya hidup dan pilihan pembelian.
Pengaruh Kepuasan Pelanggan Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Restoran McDonald's Makassar Olga Fiorella Pagiling; Amir Jaya; Johannes Baptista Halik
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2011

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana pengaruh dari kepuasan pelanggan serta kualitas layanan terhadap minat beli konsumen restoran McDonald’s yang ada di kota Makassar. Adapun sampel dari penelitian ini berjumlah 50 orang yang diambil dengan menggunakan metode convenience sampling. Data kemudian dianalisis dengan menggunakan teknik analisis data statistik menggunakan aplikasi SmartPLS versi 4. Hasil penelitian dirumuskan sebagai berikut: 1.) Kepuasan pelanggan tidak mempengaruhi minat beli konsumen McDonald’s di kota Makassar, 2.) Kualitas layanan mempengaruhi minat beli konsumen secara positif dan signifikan. Untuk itu, McD sebaiknya terus melakukan inovasi-inovasi baru dalam peningkatan kepuasan pelanggannya serta memberikan kualitas layanan seperti yang dibutuhkan oleh konsumen mereka.
Implementasi Transaksi Non Tunai Terhadap Penerimaan Pajak Daerah dan Retribusi Daerah Pada Badan Pendapatan Daerah Kabupaten Sidenreng Rappang Elsye Febryani Paramean; Amir Jaya; Corvis Rantererung
Yos Soedarso Economic Journal (YEJ) Vol. 6 No. 2 (2024): Agustus 2024
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

This research aims to describe and analyze the implementation of non-cash transactions, supporting and inhibiting factors as well as solutions taken in the process of implementing non-cash transactions on regional tax revenues and retributions at Badan Pendapatan Daerah Kab. Sidenreng Rappang. This research is research that uses a descriptive qualitative approach. Data collection techniques through interviews, observation and documentation are validated using source triangulation and technical triangulation and then analyzed through data condensation, data presentation and drawing conclusions/verification. The research results show that the implementation of non-cash transactions has increased from 49.15% in 2022 to 86.89% in 2023 of total revenues each year. The supporting factors are regulations and support from the Central Government, South Sulawesi Provincial Government, Bank Indonesia and Bank Sulselbar. The challenges faced include several remote areas where the internet network has not been reached and there are still a group of people whose literacy level is still low, so the solution that can be taken is to coordinate with related agencies to expand the reach of the internet network and increase socialization for people in areas where cash transactions are high.
Pengaruh Green Product dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Mie Lemonilo Ruth Yulianti Mangopang; Amir Jaya; Jerliyen Pramita Londong
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3792

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product dan gaya hidup sehat terhadap keputusan pembelian Mie Lemonilo. Fenomena meningkatnya kesadaran konsumen terhadap produk ramah lingkungan dan pola hidup sehat mendorong perubahan preferensi dalam memilih produk makanan instan. Pendekatan kuantitatif digunakan dalam penelitian ini dengan penyebaran kuesioner kepada 100 responden. Analisis data dilakukan menggunakan SmartPLS 4 untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa green product berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin tinggi persepsi konsumen mengenai atribut ramah lingkungan, semakin tinggi kecenderungan mereka untuk membeli produk tersebut. Selain itu, gaya hidup sehat juga terbukti berpengaruh signifikan, menandakan bahwa konsumen dengan orientasi hidup sehat lebih cenderung memilih produk yang dianggap lebih aman dan alami. Temuan ini menegaskan pentingnya strategi pemasaran berbasis keberlanjutan dan promosi gaya hidup sehat dalam meningkatkan keputusan pembelian.
The Effect of Fear Of Missing Out and Financial Literacy on Student Financial Behavior John Wijayanto; Manuel A. Todingbua; Amir Jaya
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3635

Abstract

Students today face a number of difficulties when it comes to handling their finances in the digital age. Anxiety or worry about missing out on exciting opportunities or social interactions is known as FOMO, and it is one of the newer phenomena. FOMO is frequently brought on by social media, where people can be influenced to engage in consumerist behavior by seeing their friends buying new things or taking part in different activities. The mental health of Generation Z is significantly impacted by FOMO as well. High levels of stress, anxiety, and feelings of inadequacy can result from the pressure to constantly be online and actively participate in social media. They constantly compare themselves to others they observe in their daring lives, which frequently leads them to conclude that many aspects of their lives that are shared on social media are representations that are dissimilar from reality. Fear of Missing Out (FOMO) has a positive and significant impact on financial behavior. Financial literacy has a positive and significant impact on financial transactions. The research methodology used is quantitative research employing validity tests, reliability tests, linear regression, t-tests, correlation, and determination of significant and positive influence in the financial management study of the Management Study Program at the Faculty of Economics and Business at Universitas Kristen Indonesia Paulus. The variable X1, or fear of missing out, has a significant impact on the financial performance of the students in the Program of Study Management at the Faculty of Economics and Business at Universitas Kristen Indonesia Paulus. The financial literacy variable, also known as X2, has a significant and positive impact on the financial literacy of the Program Study Management Faculty of Economics and Business at Universitas Kristen Indonesia Paulus.
The Influence of Ease of Use, Practicality, and Product Information on Generation Z Consumer Purchase Decisions on the Shopee Application in Makassar City Adel Gedis Mangngappi; Amir Jaya; Jerliyen Pramita Londong
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4284

Abstract

The development of digital technology and the rapid growth of e-commerce have changed consumer shopping behaviour, especially among Generation Z, who are highly dependent on digital platforms. This study aims to analyse the influence of convenience, practicality, and product information on the purchasing decisions of Generation Z consumers who use the Shopee application in Makassar City. Purposive sampling was utilised to pick 100 respondents for the quantitative, explanatory research design study. Using the SmartPLS 4 program, Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to analyse the data. Convenience had a positive and significant impact on purchasing decisions (β = 0.370; t = 3.069; p = 0.002), practicality had a positive and significant impact (β = 0.312; t = 2.073; p = 0.038), and product information had a positive but not significant impact (β = 0.259; t = 1.873; p = 0.061). With an R-Square value of 0.831, the study model has good predictive potential. On the Shopee platform, Generation Z's purchase decisions are primarily influenced by convenience.
Digital Marketing and Brand Image as Drivers of Customer Loyalty at PT Bank OCBC NISP Tbk Pettarani Makassar Branch Devi Alvionita; Amir Jaya; Jerliyen Pramita Londong
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.401

Abstract

The development of digital technology has brought significant changes in various sectors, including the banking industry. These changes encourage financial institutions, including PT Bank OCBC NISP Tbk KC Pettarani Makassar, to further develop more relevant and effective marketing strategies, one example of which is through the implementation of digital marketing. Digital marketing plays an important role in shaping brand image. However, in practice, not all financial institutions are able to implement this strategy optimally. At OCBC Bank, the digital marketing strategy is considered not yet capable of attracting attention and building customer loyalty to the maximum. This condition directly impacts the brand image formed in the minds of customers, which ultimately affects their loyalty. This research aims to identify various factors influencing the decline of customer loyalty and to formulate appropriate digital marketing strategies to enhance that loyalty. The research method used in this study is Structural Equation Modeling - Partial Least Squares or SEM-PLS. The results of this study provide insights that digital marketing does not have a direct impact on customer loyalty. Customer loyalty is more influenced by the brand image of Bank OCBC. This is evidenced by the path coefficient value of brand image towards loyalty being higher than the path coefficient value of digital marketing towards customer loyalty.
Pengaruh Employer Branding terhadap Kepuasan Kerja Karyawan CV. Bintang Rejeki Sejahtera Makassar Hendrick Samboan; Ch. Jeane Tandirerung; Amir Jaya
Journal of Management, Accounting, and Administration Vol. 1 No. 4: 2025
Publisher : Institut Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jomaa.v1i4.119

Abstract

Employer branding memainkan peran krusial dalam membangun citra perusahaan yang positif dan meningkatkan kepuasan kerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh employer branding terhadap kepuasan kerja karyawan di CV. Bintang Rejeki Sejahtera, Makassar. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear berganda. Data dikumpulkan melalui survei kuesioner terhadap 30 karyawan perusahaan. Hasil penelitian menunjukkan bahwa employer branding memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan dengan koefisien determinasi (R²) sebesar 64%. Artinya, employer branding berkontribusi secara signifikan dalam meningkatkan kepuasan kerja karyawan, sementara 36% lainnya dipengaruhi oleh faktor lain. Faktor utama employer branding yang berkontribusi adalah reputasi perusahaan, budaya organisasi, dan lingkungan kerja. Dengan demikian, perusahaan disarankan untuk memperkuat employer branding melalui komunikasi internal yang efektif, pemberian penghargaan kepada karyawan, serta pengembangan lingkungan kerja yang mendukung keseimbangan kerja dan kehidupan pribadi. Penelitian ini menegaskan bahwa employer branding bukan hanya strategi rekrutmen, tetapi juga faktor penting dalam meningkatkan kesejahteraan dan loyalitas karyawan.
Co-Authors Adel Gedis Mangngappi Andryanus Paridy Ch. Jeane Tandirerung Chlaudia Mangoting Corvis L. Rantererung Devi Alvionita Elsye Febryani Paramean Hendrick Samboan Jerliyen Pramita Londong Johannes Baptista Halik John Wijayanto Manuel A. Todingbua Noviantry Ruruk Olga Fiorella Pagiling Reni Anastasia Ruth Yulianti Mangopang