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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Dakwah dan Komunikasi Journal of Communication Studies
Windri Saifudin
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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AUDIT KOMUNIKASI VIRTUAL EXHIBITION PERTUNJUKAN SUMONAR FESTIVAL 2020 Windri Saifudin; Farikha Rahmawati; Andisa Rizky Febrianti; Dewi Ratih
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.498 KB) | DOI: 10.34308/eqien.v10i2.641

Abstract

Themed "Mantra Lumina" The Art of Light Performance held by SUMONAR has a very deep meaning, both for all parties involved in the festival and for the entire community who are still surviving in the midst of the Covid-19 Pandemic. The SUMONAR Festival is still present in the Virtual Exhibition 360 concept, the developments that continue to occur in the world of information technology are the reason for making this research. Aims to audit the communication process of the light arts show program and its future opportunities. The research method used is an evaluation method using a communication audit approach. This research design uses the five main stages of the Northwest Npower approach. The results of the communication audit stated that the implementation of SUMONAR FEST 2020 was going well by utilizing virtual exhibitions and website 360 ​​media as the venue for the event and in accordance with applicable public communication rules. Although, there were some shortcomings that occurred, such as the lack of monitoring instruments during the event, lacking the attention of the audience on social media to attend. The recommendations given sharpen the instrument for monitoring events and are expected to further develop Vitual Exhibition 360 by implementing virtual reality 360 technology for alternative art performances in the future.
KidZania Surabaya Marketing Communication Strategy in Increasing the Number of Visitors Cahyaningrum, Fatma Endah; Windri Saifudin
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

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Abstract

This study aims to determine how the marketing communication strategy used by KidZania Surabaya in increasing the number of visitors. The competitive artificial tourism industry makes companies compete to win the hearts of their consumers. This makes marketing communication strategies important to increase sales for KidZania Surabaya. This research method uses a qualitative approach, while data collection techniques are obtained through in-depth interviews, observation and documentation. The results of the study show that KidZania Surabaya has implemented various marketing communication strategies to increase the number of visitors. Some strategies used include the use of conventional and digital media as a means of promotion and publication. In addition, KidZania Surabaya also collaborates with various parties such as educational institutions and the government in the form of events that can increase public brand awareness and influence their interests and actions in buying tickets. Not only that, KidZania Surabaya also collaborates with various other companies to offer price promotions so that they can stimulate consumer purchases. The implementation of an integrated and innovative marketing communication strategy makes KidZania Surabaya able to compete with the predetermined segmentation.
Gen Z Construction in Developing Expertise Profiles on Social Media Devinna Anindhita Hiradan Muntaha; Windri Saifudin
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.7725

Abstract

The use of social media as a means of self-actualisation continues to grow, making it highly attractive for Gen Z to use as a medium for their Expertise Profiles. This research aims to explore how Gen Z utilises and constructs their personal social media to build an Expertise Profile. Gen Z uses social media, particularly Instagram and LinkedIn, simultaneously to digitally showcase their skills, achievements, and experiences. This study explores the process of virtual identity formation among Gen Z through observation and in-depth interviews with informants who actively use both platforms to meet their career needs. This research uses a qualitative descriptive approach, with data collected through interviews, observations, and literature reviews. Informants were selected using purposive sampling, and the data obtained were analysed through data reduction, data presentation, and drawing conclusions. The results of this study indicate that consistency in self-presentation and the application of cross-platform linking strategies are key to building a strong, professional image.
Co-Authors Andisa Rizky Febrianti Cahyaningrum, Fatma Endah Devinna Anindhita Hiradan Muntaha Dewi Ratih Farikha Rahmawati