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Andisa Rizky Febrianti
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Decision Sciences, Operations Research & Management

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AUDIT KOMUNIKASI VIRTUAL EXHIBITION PERTUNJUKAN SUMONAR FESTIVAL 2020 Windri Saifudin; Farikha Rahmawati; Andisa Rizky Febrianti; Dewi Ratih
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.498 KB) | DOI: 10.34308/eqien.v10i2.641

Abstract

Themed "Mantra Lumina" The Art of Light Performance held by SUMONAR has a very deep meaning, both for all parties involved in the festival and for the entire community who are still surviving in the midst of the Covid-19 Pandemic. The SUMONAR Festival is still present in the Virtual Exhibition 360 concept, the developments that continue to occur in the world of information technology are the reason for making this research. Aims to audit the communication process of the light arts show program and its future opportunities. The research method used is an evaluation method using a communication audit approach. This research design uses the five main stages of the Northwest Npower approach. The results of the communication audit stated that the implementation of SUMONAR FEST 2020 was going well by utilizing virtual exhibitions and website 360 ​​media as the venue for the event and in accordance with applicable public communication rules. Although, there were some shortcomings that occurred, such as the lack of monitoring instruments during the event, lacking the attention of the audience on social media to attend. The recommendations given sharpen the instrument for monitoring events and are expected to further develop Vitual Exhibition 360 by implementing virtual reality 360 technology for alternative art performances in the future.
Fitur Instagram Shopping Avoskin Dalam Keputusan Pembelian Konsumen Remaja Putri di Kota Surabaya Andisa Rizky Febrianti; Heidy Arviani; Syifa Syarifah Alamiyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 03 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i03.1452

Abstract

The presence of the Instagram Shopping feature has made many businesses and brands take advantage of this feature, including Avoskin, to make it easier for consumers to shop. For this reason, this research was conducted to explore the role of Avoskin's Instagram Shopping feature in the purchasing decisions of young female consumers in the city of Surabaya. The research method was carried out qualitatively, involving 10 high school students as research participants. Data was collected through in-depth interviews and content analysis on Avoskin's Instagram account. The results of the study show that Avoskin's Instagram Shopping feature plays a role in purchasing decisions because it provides an informative display, is easily accessible and minimally distracted, so that consumers can easily find out product and price information. In addition, this feature also makes it easier for consumers to make purchases directly through the Instagram application, which provides a convenient and efficient experience.
Co-Authors Alamiyah, Syifa Syarifah Dewi Ratih Farikha Rahmawati Heidy Arviani Windri Saifudin