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All Journal Humaniora Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Noor Udin
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Memahami Kreatifitas Iklan Noor Udin
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2875

Abstract

 Ads always exist in our midst, apparently was never fail to greet, inform and persuade us. Conscious or not, advertising has become an unavoidable part our lives from when we wake up until we sleep. This paper explores how advertising works and how it is able to hold their positions in the hearts of consumers or its target audience. The important thing that must be observed in the ad is the message in it. Messages should be delivered in an as simple as possible way so that the target audience is not biased by dualities in the message. The common understanding is the measure of success that is associated with the after sale just the same as another type of capital investment. This understanding affects advertisers to create simple and rudimentary ads. The desire to enjoy and see pretty, intelligent and communicative advertisements must be born from the campus. The advertisements are not just created to represent the intent of advertisers, but also to carry moral and educational variables for the audience. 
Mengkritisi Iklan Layanan Masyarakat (ILM) Kita Noor Udin
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.4025

Abstract

Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming. Finally, the public service advertising will be the effective way because it has variables that supposed to be had by public service advertising.
Kegiatan Pemberdayaan Masyarakat Melalui Pelatihan Copywriting Bagi UMKM di Kota Semarang Lianna Wijaya; Rini Kurnia Sari; Noor Udin; Taufiq Annas; Hendri Hartono
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i4.1458

Abstract

Community service activities are very important to improve the quality of human resources for MSMEs. Copywriting training was conducted by Bina Nusantara University Semarang for 30 MSMEs in the city of Semarang. The term copywriting was not yet known to the participants and this training was attended with great enthusiasm so that the participants could increase their knowledge regarding marketing using copywriting techniques which are one of the trends in the marketing world. Training participants are expected to have the ability to write attractive promotional or advertising language so that their products can stick in the minds of customers. By mastering this copywriting technique, the participants are able to increase product sales through digital marketing via social media by using advertising writing techniques that are attractive to the customers.
Co-Authors Hendri Hartono Lianna Wijaya Rini Kurnia Sari Taufiq Annas