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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Humaniora Jurnal Dimensi Seni Rupa dan Desain
Rujiyanto, Rujiyanto
Bina Nusantara University
Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perancangan Komunikasi Visual Gerakan Sosial di Sungai Ciliwung Jakarta dengan Pendekatan Ambient Media Rujiyanto, Rujiyanto
Humaniora Vol 5, No 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.3039

Abstract

Social movement in Ciliwung river area is an informal group activity specifically focuses on environmental issues about Ciliwung river, Jakarta, by implementing or rejecting and campaigning the movement. Visual communication design of social movement is very important because good visual communication design will acquire proper visual communication and specific message to support the success of social movement. Exploration of visual communication for environmental social movement campaign to the point of finding the right communication media will train the sense of environmental problems, enrich knowledge and insight, strengthen the theory and expert opinion, as well as a reference in visual communication design. Appropriate message of visual communication will make it easier to apply the message on the media. The number of visual communications media requires careful thought to decide the use of media in social movement. Ambient mascot creation and election of new media as the media are important in the selection of environmental social movement media. Ethnography was used as method in the study and design then through library research. Field work for approximately one and a half years in the Ciliwung river environmental activist and community Betawi culture become a fundamental tool for understanding the issues arise in the environment. Research is based on participant observation that strengthens the results which can be applied in the design of visual communication. Mascot is an important finding in this design. Figure which can be a spokesperson or spokespersons for social movement in the Ciliwung river is the central figure applied in any visual message in the visual communication design. Mascot also strengthens ambient media as new media in social movement of visual communication. This visual communication design contributes to Visual Communication Design in its patterns of thinking design phase from starting stages of concept, idea, and reference data exploration, ethnography to visualization stage. 
Menikmati Secangkir Teh Nasgithel Rasa Yogyakarta Rujiyanto, Rujiyanto
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3504

Abstract

Enjoying the art exhibition is like enjoying a cup of hot sweet tea in the afternoon. There are mixed feelings that we enjoy when walking by the spaces and searching for the meaning of artworks. Exhibition "Negari Ngayogyakarta" is a great exhibition of Yogyakarta, Sri Sultan Palace, and Hamengkubuwono IX. A very special exhibition is associated with the day of 100 years of the birth of a great leader of Ngayogyakarta Hadiningrat, Sultan HB IX. The exhibition was loaded with messages of journey of Yogyakarta and HB IX in the political role scene in the early period of independence until the present realities of Yogyakarta. Yogyakarta as the Kawah Candradimuka place to learn talented artists, reflected in the works of heavily loaded with the deepening of the concepts and ideas are very visionary and imaginary. 
DESIGN CLINIC EKSPLORASI MOTIF SINTANG, DESA ENSAID PANJANG KALIMANTAN BARAT Muhammad Imam Tobroni; Rujiyanto Rujiyanto; Nick Soedarso
Jurnal Dimensi Seni Rupa dan Desain Vol. 14 No. 2 (2018)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1496.014 KB) | DOI: 10.25105/dim.v14i2.2873

Abstract

AbstractSintang is a one of district, which is located in the province of West Kalimantan. The population is multiethnic and the majority is Dayak and Malay. Ikat woven fabric is one of the famous art works from Sintang. It is a one of Dayak ethnic heritage that has high artistic value in manual process work with certain rituals. Workshop program called “Design Clinic” had aims to assisting in a craftsman Ikat woven fabric to create ideas that based on residence and nature Sintang environment, and also apply the ideas to bemotif or pattern, which able to be applied to other applied products. Keywords: workshop, ikat woven, motif, SintangAbstrakSintang adalah salah satu kabupaten yang berada di Provinsi Kalimantan Barat. Penduduknya multietnis, mayoritas Suku Dayak dan Melayu. Salah satu yangcukup terkenal dari Sintang ini adalah kain tenun ikatnya. Salah satu warisan budaya suku Dayak yang mempunyai nilai seni tinggi yang proses  pengerjaanya secara manual dan melakukan melalui ritual-ritual tertentu. Program pelatihan “Design Clinic”ditujukan untuk membantu pengrajin kain tenun ikat Sintang agar dapat menggali ide dari lingkungan tempat tinggal maupun alam Sintangserta menuangkan ide-ide menjadi motif yang dapat diterpakan pada produkterapan lainnya.
Budaya Lokal sebagai Cultural Capital dalam Strategi Branding: Studi Fenomenologi pada Visual Kemasan Teh Botol Sosro "Wajah Asli Kebaikan Indonesia" Rujiyanto, Rujiyanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63707

Abstract

Latar belakang penelitian ini berangkat dari meningkatnya kebutuhan diferensiasi merek di tengah kompetisi pasar yang semakin intens, khususnya pada produk FMCG di Indonesia. Budaya lokal sebagai cultural capital menawarkan potensi strategis untuk membangun identitas merek yang autentik dan emosional. Penelitian ini bertujuan menganalisis bagaimana budaya lokal dimanifestasikan sebagai modal kultural dalam visual kemasan Teh Botol Sosro seri “Wajah Asli Kebaikan Indonesia” serta bagaimana strategi tersebut berfungsi dalam konstruksi identitas dan diferensiasi merek. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi dan analisis semiotika dua tahap Roland Barthes. Data diperoleh melalui observasi visual kemasan, dokumentasi ilustrasi resmi, serta kajian literatur terkait teori cultural capital, branding, dan identitas nasional. Hasil penelitian menunjukkan bahwa kemasan berfungsi sebagai medium konversi budaya melalui tiga mekanisme utama: konstruksi mitos keaslian terdistribusi, re-placement nilai budaya dalam konteks konsumsi modern, dan kemasan sebagai antarmuka ritual yang mengubah konsumsi harian menjadi praktik kultural. Strategi ini efektif membangun keterikatan emosional, memperkuat posisi merek, serta menciptakan makna berkelanjutan berbasis identitas kolektif Indonesia. Secara teoretis, penelitian ini memperluas konsep cultural branding dengan menegaskan peran kemasan sebagai ruang ritual simbolik dalam konteks masyarakat kolektivis Indonesia. Implikasinya, integrasi budaya lokal secara reflektif dan inklusif dapat menjadi strategi branding yang relevan secara sosial sekaligus berdaya saing tinggi di pasar nasional.
Co-Authors Muhammad Imam Tobroni Nick Soedarso Soedarso, Nick Tobroni, Muhammad Imam