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All Journal Jurnal ASPIKOM Humaniora Business Economic, Communication, and Social Sciences Journal (BECOSS)
Muhammad Aras
Bina Nusantara University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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 1 
Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur Muhammad Aras
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3221

Abstract

This study focuses on the communications that was built by the Public Relations (PR) in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study). The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 
Influence of Cashless Society Socialization toward Trust Transaction Culture in Jakarta, Indonesia Arnoldus Dillon Hastomo; Muhammad Aras
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4174

Abstract

The research methods were using a quantitative approach with survey methods based on communication theories that made this an objective and in-depth study of the fact-data found in the field. Data analysis with the statistics program then entered into an interpretation of the meaning that connected between indicators in variable X namely Cashless Society Socialization and variable Y namely Trust Transaction Culture. The research results show that the socialization through repressive ways that have been considered not popular in the community turns out to have a strong effect on the culture of trust non-cash transactions. Withoutruling out other indicators, this research reveals that the people of Jakarta are ready to accept their belief culture changes in society transacting in the modernization era.
Traditional and Conventional Social Communication Processes for Increasing Tolerance and Harmonization of Inter-Religious Communities in Indonesia Muhammad Aras; Alexander A. S. Gunawan
Humaniora Vol. 10 No. 3 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i3.6021

Abstract

This research focused on the social communication process for increasing tolerance and harmonization of inter-religious communities in Indonesia. This research method used the case study design. Research data of this case study were collected through observations and in-depth interviews. The results indicate that the process of social communication between religions takes place dynamically in the community. It involves mutual interactions and respect for each other according to social norms and values adopted by the local community. By interacting and respecting each other, the social life of the community can be maintained to be harmonious, safe, comfortable, full of tolerance and harmony, and coexist in religious, cultural, ethnic, racial, and ethnic diversity. Based on research findings, all can be done through the social communication process for increasing tolerance and harmonization of social life among religious communities in Indonesia that the process of social communication is directly referred to as traditional and conventional communication.
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry Sin Li; Umaidi Suhari; Muhammad Fajar Shidiqqi; Muhammad Aras; La Mani
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.9076

Abstract

Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia also using these strategies for increasing their brand awareness. The purpose of this study is to explore other effects of celebrity endorsement on consumer behavior. This research aimed to define the impact of celebrities endorsement on consumer psychology, influencing impulsive buying behavior with consumer loyalty as a mediating variable. Research Methodology : This study applied quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia Customers and also a fan of the celebrity who lived in Indonesia by 442 samples using the purposive sampling method and data was conducted using the SmartPLS program. Result: This article indicated the findings that (1) celebrity endorsement had a positive impact on consumer loyalty, (2) a positive effect either directly or indirectly on impulsive buying behavior, and (3) consumer loyalty itself had a positive effect on impulsive buying behavior. Conclusions: This study proposes significant implications about how celebrity endorsement works and how it impacts customer behavior in the e-commerce Industry.
Exploring the role of moderation in shaping the subjective experience of Genshin Impact players in the Indonesian Facebook group Matthew Edbert Hermanto; Muhammad Aras
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1598

Abstract

This research examines the subjective experiences of Genshin Impact players in Indonesia, focusing on interactions within Facebook groups. It explores how group dynamics and moderation influence toxic behavior. By interviewing moderators from two Facebook groups, the study compares toxic behavior and moderation strategies, revealing that active, effective moderation reduces toxicity, while less oversight leads to increased negativity. The findings highlighted the crucial role of community management in shaping player interactions and online group culture. Beyond presenting practical implications for moderators and community managers, the study also contributed conceptually to understanding the relationship between moderation practices and online social behavior. It suggested that future research should involve broader and more diverse player groups to validate and expand these insights.
Co-Authors Alexander A. S. Gunawan Arnoldus Dillon Hastomo La Mani Matthew Edbert Hermanto Muhammad Fajar Shidiqqi Sin Li Umaidi Suhari