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La Mani
Bina Nusantara University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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CULTURAL VALUES IN POLICY PENETRATION: New Pattern of Communication in Creating Public Obedience La Mani
DIA: Jurnal Administrasi Publik Vol 18 No 1 (2020): DEVELOPMENT
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.861 KB) | DOI: 10.30996/dia.v18i1.3575

Abstract

Many studies related to the policy of street vendors relocation in various cities in Indonesia, even in the world. However, there is still limited research examining the cultural variability of government and street vendors. Culture is not the only variable which can influence the behaviour of street vendors in responding the policies, but omnipresent cultural existence becomes a major factor in communication of government policies. The research was carried out in a qualitative explanatorywith the main focus on the implementation of street vendor policy relocation in Yogyakarta City, Indonesia. Data collection techniques were carried out through in-depth interviews with the actors or communicators in the communication of relocation policies to street vendors. The success or failure of the public policy implementation has many determinants. In a system perspective, a policy is in the frame of the environment which requires the integration of all elements which can influence it. This research has found that culture is the main determinant whichcan be one of the determinants of successful communication, creating compliance, forming positive opinions, conformity, and building consensus on the policy of street vendors relocation in Yogyakarta City, Indonesia.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA, DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI DI HOTEL LIBERTA KEMANG JAKARTA Ayu Yulianti Putri; La Mani
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7580

Abstract

Kunci keberhasilan industri hotel ditentukan oleh kepuasan para tamu dan kepuasan para tamu sebagian besar ditentukan oleh pelayanan dan keramahtamahan yang diberikan oleh seluruh karyawan hotel dari pucuk pimpinan sampai dengan para petugas di lapangan. Salah satu aspek penting yaitu memelihara kualitas kinerja pegawai. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, lingkungan kerja, dan komunikasi terhadap kinerja pegawai di Hotel Liberta Kemang. Jenis penelitian yang digunakan adalah penelitian Kuantitatif dengan metode penelitian berupa pengumpulan data menggunakan kuesioner. Model analisis data yang digunakan adalah analisis regresi linier berganda. Pemilihan sampel dilakukan dengan cara sampling jenuh. Adapun sampel tersebut berjumlah 30 responden, dengan menggunakan analisis regresi linier berganda. Hasil uji regresi menunjukkan bahwa 70,5% faktor-faktor kinerja karyawan dapat dijelaskan oleh kepemimpinan, lingkunan kerja dan komunikasi sedangkan sisanya 29,5% dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini. Sedangkan hasil uji F menunjukkan bahwa secara simultan kepemimpinan, lingkunan kerja dan komunikasi berpengaruh signifikan terhadap kinerja pegawai dengan hasil analisis yaitu nilai Fhitung (24,076) > Ftabel (2,980). Hasil uji t menunjukkan bahwa variabel kepemimpinan menunjukkan hasil analisis thitung (0,271) dan variabel lingkungan kerja menunjukkan hasil analisis thitung (0,463) dimana ttabel (2,055) maka secara parsial kedua variabel tersebut tidak berpengaruh signifikan terhadap kinerja pegawai di Hotel Liberta Kemang. Adapun variabel komunikasi berpengaruh signifikan terhadap kinerja pegawai di Hotel Liberta Kemang dengan nilai hasil analisis thitung (5,052). Variabel yang dominan mempengaruhi kinerja pegawai di Hotel Liberta Kemang adalah komunikasi dengan nilai sebesar 0,764.
Urban Youth Identity, Fashion Street, and Place Branding: A Narrative Approach Media Febriana Sulistyan; Intansari Putriani Sadono; La Mani
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1318

Abstract

This article aims to understand place branding through fashion street activities carried out by a group of young people to become the phenomenon, “Citayam Fashion Week,” which was unintentionally held in the Jakarta business district, and the benefits of Citayam Place Branding. It intends to understand Citayam branding through fashion street activities carried out by Citayam youth using semiotic brand analysis with a narrative approach to place branding through online media and social media. The findings in this article focus on the marketing of the Citayam brand. The Citayam Fashion Week activity, which was initially a youth association that created social media content with a fashion show activity on the highway, was able to bring a crowd not only from the residents of Citayam and Jakarta but all the surrounding cities. It spread to several other cities which held similar activities. In addition, this activity is also an opportunity for fashion entrepreneurs to introduce their brands. This study analyzes the place branding strategy and constructs it through viral fashion street activities on social and mass media.
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry Sin Li; Umaidi Suhari; Muhammad Fajar Shidiqqi; Muhammad Aras; La Mani
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.9076

Abstract

Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia also using these strategies for increasing their brand awareness. The purpose of this study is to explore other effects of celebrity endorsement on consumer behavior. This research aimed to define the impact of celebrities endorsement on consumer psychology, influencing impulsive buying behavior with consumer loyalty as a mediating variable. Research Methodology : This study applied quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia Customers and also a fan of the celebrity who lived in Indonesia by 442 samples using the purposive sampling method and data was conducted using the SmartPLS program. Result: This article indicated the findings that (1) celebrity endorsement had a positive impact on consumer loyalty, (2) a positive effect either directly or indirectly on impulsive buying behavior, and (3) consumer loyalty itself had a positive effect on impulsive buying behavior. Conclusions: This study proposes significant implications about how celebrity endorsement works and how it impacts customer behavior in the e-commerce Industry.
Studi Empiris Tentang Brand Trust Bank XX Di Jakarta dalam Perspektif Komunikasi Ayu Yulianti Putri; La Mani; Theresia Febrian; Yohanes Lukman
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.794

Abstract

This research was conducted to determine Brand Trust through customer satisfaction in influencing customer loyalty at Bank XX Jakarta. The type of research used in this research is quantitative research with a descriptive approach. The analysis technique used is quantitative verification analysis, through structured interviews using questionnaires. The population in this study is Bank XX customers in South Jakarta whose number is unknown and can be said to be in the infinite category. The type of sample used in this study is Lemeshow. Data analysis in this study used the Partial Least Square (PLS) approach. The results of this study are all variables have a positive and significant effect. In this study, there are eight related variables, namely X1 (interest rate), X2 (customer service communication strategy), X3 (customer experience), X4 (service quality), X5 (digital banking) ,X6 (customer satisfaction), X7 (brand trust), X8 (loyalty) have a positive and significant effect. The conclusion of this study is that all variables have a positive and significant effect so that XX Bank always maintains and improves customer satisfaction and loyalty by maximizing service quality.
Co-Authors Ayu Yulianti Putri Intansari Putriani Sadono Media Febriana Sulistyan Muhammad Aras Muhammad Fajar Shidiqqi Sin Li Theresia Febrian Umaidi Suhari Yohanes Lukman