Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Islamic Business and Management Review Jurnal Solusi Masyarakat Dikara
ANA ROHANA
STMIK Amikom Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Sosialisasi Tanggap Bencana Sebagai Upaya Membentuk Desa Tumpak, Kecamatan Pujut, Lombok Tengah Sebagai Desa Tangguh Bencana Nrartha, I Made Ari; Suharto, Logika; Navissa, Bella; Manafe, Deary Pretty Genovani; Rohana, Ana; Nastika, Nastika; Alaydia, Baiq Vivi; Elya, Duwiyandi Putri; Wardi, Lutfi; Apriani, Yuliani Astuti; Hamzah, Ari
Jurnal Solusi Masyarakat Dikara Vol 2, No 2 (2022): Agustus 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Tumpak adalah salah satu desa di kecamatan Pujut, Lombok Tengah yang memiliki tingkat kerawanan tinggi terhadap bencana. Sebagian besar wilayah desa adalah perbukitan, lereng-lereng dan berhadapan langsung dengan laut selatan. Potensi bencana seperti tanah longsor, kekeringan, banjir dan tsunami apabila gempa di wilayah laut. Masyarakat kurang siap apabila terjadi bencana, hal ini akibat minimnya pengetahuan mengenai mitigasi bencana. Tim KKN Unram melaksanakan kegiatan sosialisasi tanggap bencana dibantu oleh Mitra Samya, sebuah LSM yang bergerak di bidang sosial kemasyarakatan. Kegiatan ini bermaksud menambah pengetahuan masyarakat terhadap potensi-potensi bencana dan prosedur evakuasi, sebagai bentuk kesiapan masyarakat terhadap bencana (mitigasi bencana). Selama sosialisasi, peserta sangat antusias terhadap pengetahuan kebencanaan. Peserta dapat menyebutkan potensi-potensi bencana yang mungkin bisa terjadi di desa, membedakan jenis-jenis bencana dengan memberikan contoh, dan prosedur evakuasi yang perlu dilakukan untuk meminimalkan korban jiwa.
Scarcity Effect, FOMO, WOM, and Influencers in Iftar Snacks: A Study of Marketing Strategies During Ramadan in Indonesia Baltasar, Sora; Wibowo, Dani W; Akriyono, Phintoko Akhbar; Rohana, Ana; Wardani, Sandi Yuda; Puspitasari, Dini
International Journal of Islamic Business and Management Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1388

Abstract

This study examines the sale of takjil (iftar snacks) by Micro, Small, and Medium Enterprises (MSMEs) during Ramadan in Indonesia, emphasizing the integration of social, cultural, and religious values in business practices. Using a narrative review method, this research analyzes relevant literature to explore iftar snacks consumption patterns and marketing strategies adopted by MSMEs. Findings indicate that Ramadan is not only a spiritual occasion but also a time of increased social cohesion and economic opportunity. The tradition of iftar snacks stalls, embraced by both Muslims and non-Muslims, reflects local wisdom and a spirit of togetherness. Marketing strategies based on Fear of Missing Out (FOMO), scarcity, and word of mouth have proven effective, particularly through digital platforms. However, many MSMEs still struggle to understand consumer behavior and manage excess inventory. The study concludes that MSME success during Ramadan depends on their ability to present products attractively, build emotional connections with consumers, and implement marketing strategies that are responsive to cultural and social values.
Co-Authors Akriyono, Phintoko Akhbar Alaydia, Baiq Vivi Apriani, Yuliani Astuti Baltasar, Sora Elya, Duwiyandi Putri Hamzah, Ari I Made Ari Nrartha Manafe, Deary Pretty Genovani Nastika, Nastika Navissa, Bella Puspitasari, Dini Suharto, Logika Wardani, Sandi Yuda Wardi, Lutfi Wibowo, Dani W