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All Journal Peka: Jurnal Pengabdian Kepada Masyarakat
Robertus Sigit HL
Unika Widya Mandala Surabaya
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Perencanaan Strategis Ukmk Wilayah Surabaya Dan Sekitarnya Berbasis Analisis SWOT Lena Ellitan; Dominicus Wahyu Pradana; Ninuk Muljani; Yulius Koesworo; Robertus Sigit HL
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.089 KB) | DOI: 10.33508/peka.v4i1.3298

Abstract

SMEs have a central role in supporting Indonesia's economic growth and providing employment for the productive age population in Indonesia. Besides that, SMEs are also the backbone of the national economy. The workshop activity with the theme of Building a SWOT Analyst-Based Strategic Planning for UKMK Surabaya City aims to maintain and develop UKMK in the Surabaya area and its surroundings. The workshops were conducted in the form of interactive lectures on matters related to making business plans and business profiles. The result of this activity is the use of a SWOT analysis as a way to identify strategic factors for MSME corporations. Using the TOWS matrix to identify a profitable niche is one way to develop a sustainable competitive advantage by using MSME strategic factors.
Co-Authors Dominicus Wahyu Pradana Lena Ellitan Ninuk Muljani Yulius Koesworo