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All Journal Jurnal Penelitian Ilmiah INTAJ JAIM (Jurnal Abdi Masyarakat) JIEB : Jurnal Ilmiah Ekonomi Bisnis
Adista Anjar Diany
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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PENGARUH SHOPPING LIFESTYLE DAN MEDIA SOSIAL INSTAGRAM TERHADAP PEMBELIAN PRODUK SECARA ONLINE PADA WANITA BEKERJA DI BANJARMASIN Adista Anjar Diany
Jurnal Ilmiah Ekonomi Bisnis Vol 4 No 3 (2018): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (838.889 KB) | DOI: 10.35972/jieb.v4i3.238

Abstract

Abstract: Shopping lifestyle have significant role on creating purchase behavior consumer. The growing internet makes consumer use their mobile applications to searching information. Instagram is one of the choices for consumers to shop. This research tried to understand influence of shopping lifestyle and social media Instagram to purchase of product online on women working in Banjarmasin City, South Kalimantan. The population of this research are working wamen in Banjarmasin City, with 100 respondents woman and chosen with simple random sampling. The results of this research shows that shopping lifestyle and social media instagram simultaneously have a significant influence on purchase online, but partially only social media Instagram have a significant influence on purchase online. Keywords: Shopping Lifestyle, Social Media, Instagram, Decision Purchase Online, Banjarmasin City Abstrak: Faktor shopping lifestyle memiliki peran penting dalam menciptakan perilaku pembelian konsumen. Internet yang semakin berkembang membuat konsumen menggunakan aplikasi handphone dalam mencari informasi. Instagram menjadi salah satu sarana pilihan bagi konsumen dalam berbelanja. Penelitian ini mencoba untuk mengetahui pengaruh shopping lifestyle dan media sosial Instagram terhadap pembelian produk secara online pada wanita bekerja di Kota Banjarmasin, Kalimantan Selatan. Populasi penelitian ini adalah wanita bekerja yang tersebar di Kota Banjarmasin, dengan 100 orang diambil sebagai sampel dan dipilih dengan simple random sampling. Hasil penelitian menunjukkan bahwa shopping lifestyle dan media sosial Instagram secara simultan memiliki pengaruh positif yang signifikan terhadap keputusan pembelian online, namun secara parsial hanya media sosial Instagram yang memiliki pengaruh terhadap keputusan pembelian online pada wanita bekerja di Kota Banjarmasin. Kata kunci : Fashion Lifestyle, Media Sosial, Instagram, Keputusan Pembelian Online,  Kota Banjarmasin
DIALOG BAKISAH (BIJAK KELOLA SAMPAH) : SAMPAH TANGGUNG JAWAB SIAPA? Risanta, Muhammad; Adista Anjar Diany
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6807

Abstract

One of the main reasons for the lack of optimal waste management is the low level of public awareness about the importance of managing waste wisely and responsibly. Communication and education strategies that can reach the public widely and effectively are needed. One medium that has great potential in disseminating information and shaping public opinion is local radio. The target audience for this community service activity is all listeners of Radio Suara Banjar 100.4 FM or listeners via the Radio Suara Banjar streaming application. This activity uses a sharing session method packaged in a dialogue or talk show format. This method was chosen to facilitate the speakers in conveying issues related to waste in a communicative, light, and easy-to-understand manner for radio listeners. A very important approach in waste management is the application of the 3R principle, namely Reduce, Reuse, and Recycle. Discussions on waste sorting and waste banks were also included in this dialogue. This community service activity raised public awareness that waste is their own responsibility, and that good behavior in managing it can have a positive impact on humans, the environment, and future generations. Keywords: Waste management, Waste Bank, Reduce, Reuse, Recycle
KEBERADAAN PASAR KAGET TERHADAP PEDAGANG DAN MASYARAKAT Adista Anjar Diany
Jurnal Ilmiah Ekonomi Bisnis Vol 9 No 3 (2023): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v9i3.1415

Abstract

Abstrak: Pasar Kaget merupakan pasar tradisional yang hadir secara spontan di permukiman sekitar masyarakat dan menggunakan lokasi yang tidak diperuntukan sebagai pasar. Seiring waktu dengan bertambahnya tuntutan (permintaan) terhadap pemenuhan kebutuhan hidup atas meningkatnya ekonomi, maka Pasar Kaget juga mengalami perkembangan secara perlahan. Tujuan dari penelitian ini untuk mengetahui respon terhadap keberadaan pasar kaget serta dampaknya terhadap pedagang dan pengunjung. Penelitian ini menggunakan metode kualitatif dengan melakukan survey primer melalui studi pustaka, observasi, dan wawancara. Hasil penelitian menunjukkan bahwa masyarakat merespon positif dan menginginkan keberadaan pasar kaget tetap ada karena kemudahan dalam lokasi membeli kebutuhan sehari-hari dan lokasi yang tidak menyulitkan untuk didatangi dan harga yang relatif mudah dijangkau. Hal ini dapat dilihat dari keadaan pasar yang masih banyak peminatnya. Kata kunci: Pasar Kaget, Pasar Tradisional, Respon, Dampak Pasar Kaget
The Effect of Online Customer Reviews and Ratings on Millennial Purchase Decisions in Banjarbaru through Shopee Marketplace Mariyani, Kristin; Adista Anjar Diany
Jurnal Penelitian Ilmiah INTAJ Vol. 9 No. 2 (2025): windy
Publisher : LP3M IAI Al-Qolam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/intaj.v9i2.2201

Abstract

This study aims to analyze the influence of Online Customer Reviews and Online Customer Ratings on the Purchase Decisions of millennial consumers in Banjarbaru City who shop through the Shopee marketplace. The increasing trend of online shopping among millennials highlights the importance of understanding how consumer-generated information, such as reviews and ratings, shapes trust and affects the decision-making process. This research employs a quantitative approach with 100 respondents who have made purchases on Shopee within the past year. Data were collected using an online questionnaire with a Likert scale and using PLS-SEM to test validity, reliability, and the relationships among variables. The results indicate that both Online Customer Reviews and Online Customer Ratings have a positive and significant influence on Purchase Decisions. These findings suggest that the better and more credible the information shared by other consumers, the stronger the purchase intention among millennials. Practically, this research provides insights for marketers and online sellers to optimize review and rating systems as part of their digital marketing strategies to attract and retain millennial consumers in the competitive marketplace environment.
Co-Authors Mariyani, Kristin Risanta, Muhammad